{"id":115,"date":"2014-08-22T11:16:06","date_gmt":"2014-08-22T11:16:06","guid":{"rendered":"http:\/\/lionelmaltese.fr\/?page_id=115"},"modified":"2022-11-20T12:00:16","modified_gmt":"2022-11-20T12:00:16","slug":"publications-professionnelles","status":"publish","type":"page","link":"https:\/\/lionelmaltese.fr\/?page_id=115","title":{"rendered":"Publications Professionnelles"},"content":{"rendered":"<p><em><strong>Chroniques Economie du sport : France Football<\/strong> <\/em><\/p>\n<ul>\n<li>08\/11\/17 :\u00a0<a href=\"https:\/\/www.francefootball.fr\/news\/Les-blockbusters-du-parrainage-sportif\/849046\">Les \u00ab\u00a0blockbusters\u00a0\u00bb du parrainage sportif<\/a><\/li>\n<li>12\/05\/17 : <a href=\"https:\/\/www.francefootball.fr\/news\/foot-et-ecosysteme\/800426\">Foot et \u00ab\u00e9cosyst\u00e8me\u00bb<\/a><\/li>\n<li>24\/02\/17 : <a href=\"http:\/\/www.francefootball.fr\/news\/-fan-relationship-manager-et-sponsorship-activation-manager-deux-metiers-d-avenir-dans-le-sport-business\/780264\">\u00abFan Relationship Manager\u00bb et \u00abSponsorship Activation Manager\u00bb, deux m\u00e9tiers d&rsquo;avenir dans le sport business<\/a><\/li>\n<li>16\/11\/16 : <a href=\"http:\/\/www.francefootball.fr\/news\/les-nouveaux-entrepreneurs-made-in-harvard-de-la-ligue-1\/749938\">Les nouveaux entrepreneurs made in Harvard de la Ligue 1<\/a><\/li>\n<li>26\/10\/16 : <a href=\"http:\/\/www.francefootball.fr\/news\/le-mariage-produit-service-experience-de-la-ligue-1\/740632\">Le mariage \u00abProduit &#8211; Service &#8211; Exp\u00e9rience\u00bb de la Ligue 1<\/a><\/li>\n<li>14\/09\/16 : <a href=\"http:\/\/www.francefootball.fr\/news\/balotelli-marquee-player-annonce-clutch-player-espere\/727115\">Balotelli, \u00abmarquee player\u00bb annonc\u00e9, \u00abclutch player\u00bb esp\u00e9r\u00e9<\/a><\/li>\n<li>03\/08\/16 :\u00a0<a href=\"http:\/\/www.francefootball.fr\/news\/om-reapprendre-a-apprendre\/712448\">OM : r\u00e9apprendre \u00e0 apprendre<\/a><\/li>\n<li>06\/07\/16 :\u00a0<a href=\"http:\/\/www.francefootball.fr\/news\/euro-2016-france-allemagne-et-l-atout-marseillais\/703315\">Euro 2016 : France-Allemagne et l&rsquo;atout marseillais<\/a><\/li>\n<li>01\/06\/16 : <a href=\"http:\/\/www.francefootball.fr\/news\/Ne-confondons-pas-hospitalites-et-relations-publiques\/687089\">Ne confondons pas hospitalit\u00e9s et relations publiques !<\/a><\/li>\n<li>17\/04\/16 : <a href=\"http:\/\/www.francefootball.fr\/news\/L-alchimie-d-une-equipe-de-football\/652112\" target=\"_blank\" rel=\"noopener noreferrer\">L&rsquo;alchimie d&rsquo;une \u00e9quipe de football<\/a><\/li>\n<li>11\/03\/16 : <a href=\"http:\/\/www.francefootball.fr\/news\/quelles-competences-strategiques-pour-les-dirigeants-du-football\/641579\" target=\"_blank\" rel=\"noopener noreferrer\">Quelles comp\u00e9tences strat\u00e9giques pour les dirigeants du football ?<\/a><\/li>\n<li>20\/01\/16 : <a href=\"http:\/\/www.francefootball.fr\/news\/attention-a-la-passion\/626374\" target=\"_blank\" rel=\"noopener noreferrer\">Foot fran\u00e7ais : la passion du jeu avant tout<\/a><\/li>\n<li>02\/12\/15 : <a href=\"http:\/\/www.francefootball.fr\/news\/Les-clubs-au-service-de-la-marque-d-un-territoire\/612707\" target=\"_blank\" rel=\"noopener noreferrer\">Les clubs au service de la marque d&rsquo;un territoire<\/a><\/li>\n<li>04\/11\/15 : <a href=\"http:\/\/www.francefootball.fr\/news\/le-parrainage-sportif-une-ressource-a-activer\/604802\" target=\"_blank\" rel=\"noopener noreferrer\">Le parrainage sportif, une ressource \u00e0 activer<\/a><\/li>\n<li>30\/09\/15 : <a href=\"http:\/\/www.francefootball.fr\/news\/Pour-un-plan-labrune\/594941\" target=\"_blank\" rel=\"noopener noreferrer\">Pour un plan Labrune<\/a><\/li>\n<li>09\/09\/15 : <a href=\"http:\/\/www.francefootball.fr\/news\/La-culture-transferts-ou-comment-les-clubs-perdent-leur-identite\/588890\" target=\"_blank\" rel=\"noopener noreferrer\">La culture transferts, ou comment les clubs perdent leur identit\u00e9<\/a><\/li>\n<li>12\/08\/15 : <a href=\"http:\/\/www.francefootball.fr\/news\/l-actif-bielsa-s-en-va\/581283\" target=\"_blank\" rel=\"noopener noreferrer\">L&rsquo;actif Bielsa s&rsquo;en va<\/a><\/li>\n<li>15\/07\/15 : <a href=\"http:\/\/www.francefootball.fr\/news\/Strategies-de-french-seduction-sur-le-mercato\/574371\" target=\"_blank\" rel=\"noopener noreferrer\">Strat\u00e9gies de \u00abFrench s\u00e9duction\u00bb sur le mercato<\/a><\/li>\n<li>24\/06\/15 : <a href=\"http:\/\/www.francefootball.fr\/news\/la-valeur-d-une-place-en-tribune\/568904\" target=\"_blank\" rel=\"noopener noreferrer\">La valeur d&rsquo;une place en tribune<\/a><\/li>\n<li>03\/06\/15 : <a href=\"http:\/\/www.francefootball.fr\/news\/Fifa-5-pistes-pour-sortir-de-la-crise\/563770\" target=\"_blank\" rel=\"noopener noreferrer\">FIFA : 5 pistes pour sortir de la crise<\/a><\/li>\n<li>27\/05\/15 : <a href=\"http:\/\/www.francefootball.fr\/news\/La-bielsa-dependance-de-l-om\/561802\" target=\"_blank\" rel=\"noopener noreferrer\">La Bielsa d\u00e9pendance de l&rsquo;OM<\/a><\/li>\n<li>06\/05\/15 : <a href=\"http:\/\/www.francefootball.fr\/news\/france-recherche-business-model\/556397\" target=\"_blank\" rel=\"noopener noreferrer\">France recherche business model<\/a><\/li>\n<li>08\/04\/15 : <a href=\"http:\/\/www.francefootball.fr\/news\/La-performance-pas-seulement-une-affaire-de-chiffres\/549183\" target=\"_blank\" rel=\"noopener noreferrer\">La performance, pas seulement une affaire de chiffres<\/a><\/li>\n<li>25\/03\/15 : <a href=\"http:\/\/www.francefootball.fr\/news\/Choyer-ses-fans-mais-pour-quoi-faire\/545819\" target=\"_blank\" rel=\"noopener noreferrer\">\u00ab\u00a0Choyer ses fans, mais pour quoi faire ?\u00a0\u00bb<\/a><\/li>\n<li>06\/01\/15 :\u00a0\u00bbDes id\u00e9es chez Disney\u00a0\u00bb<\/li>\n<li>09\/12\/14 :\u00a0\u00bbPr\u00e9sident Alchimiste\u00a0\u00bb<\/li>\n<li>04\/11\/14 : \u00ab\u00a0Bielsa, une R\u00e9putation au naturel\u00a0\u00bb<\/li>\n<li>14\/10\/14 :Le \u00ab\u00a0Datatainment\u00a0\u00bb<\/li>\n<li>09\/09\/14 :\u00a0\u00bbLa force d&rsquo;attraction des entraineurs\u00a0\u00bb<\/li>\n<li>26\/08\/14 : \u00ab\u00a0Marseille-OM, Match \u00e0 suivre\u00a0\u00bb<\/li>\n<li>12\/08\/14 : \u00ab\u00a0Le VIP, c&rsquo;est un m\u00e9tier !\u00a0\u00bb<\/li>\n<li>13\/07\/14 : \u00ab\u00a0Bleus : une R\u00e9putation en reconstruction\u00a0\u00bb<\/li>\n<li>17\/06\/14 : \u00ab\u00a0La (R)\u00e9volution culturelle de l&rsquo;OM\u00a0\u00bb<\/li>\n<li>13\/05\/14\u00a0: \u00ab\u00a0Juventus Stadium, l\u2019efficience \u00e0 l\u2019italienne\u00a0\u00bb (en collaboration et mise en avant des \u00e9tudiants du Ms ISEM dans le cadre de leur voyage d\u2019\u00e9tude \u00e0 Turin)<\/li>\n<li>29\/04\/14 : \u00ab\u00a0Le \u00ab\u00a0Nation Branding\u00a0\u00bb du Paris-SG\u00a0\u00bb<\/li>\n<li>08\/04\/14\u00a0: \u00ab\u00a0Medias Stades, le Match\u00a0\u00bb<\/li>\n<li>12\/03\/14: \u00ab\u00a0Le fan et sa valeur \u00e9conomique\u00a0\u00bb<\/li>\n<li>04\/02\/14\u00a0: ITW Dossier Olympique de Marseille<\/li>\n<li>08\/01\/14: \u00ab\u00a0Deschamps, Manager de la Chance\u00a0\u00bb<\/li>\n<li>10\/12\/13 \u00ab\u00a0Clubs Responsables, l\u2019exemple du TFC\u00a0\u00bb<\/li>\n<li>26\/11\/13: \u00ab\u00a0Ode \u00e0 la fid\u00e9lit\u00e9\u00a0\u00bb<\/li>\n<li>22\/10\/13: \u00ab\u00a0Clubs et stades le mariage de raison\u00a0\u00bb<\/li>\n<li>17\/09\/13: \u00ab\u00a0La Marque Champions League\u00a0\u00bb<\/li>\n<li>16\/07\/13: \u00ab\u00a0Les enjeux du sponsoring\u00a0\u00bb<\/li>\n<li>17\/06\/13: \u00ab\u00a0Des stades et des questions\u00a0\u00bb<\/li>\n<li>14 \/05\/13 : \u00ab\u00a0Les avantages concurrentiels de Monaco\u00a0\u00bb<\/li>\n<\/ul>\n<p><em><strong>Chroniques Sport Business : Observatoire du Sport Business Le Figaro \/ Sport 24 :<\/strong><\/em><\/p>\n<ul>\n<li>2018\/02\/28 :\u00a0<a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2018\/02\/foxtenn-une-technologie-au-service-des-arbitres-des-joueurs-et-du-public.html\">FOXTENN : Une technologie au service des arbitres, des joueurs et du public !<\/a><\/li>\n<li>2018\/01\/01 :\u00a0<a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2018\/01\/le-blockbuster-de-la-saison-atp-world-tour-2018-leur-faim-aura-t-elle-une-fin.html\">Le blockbuster de la saison ATP World Tour 2018 : leur faim aura-t-elle une fin ?<\/a><\/li>\n<li>2017\/09\/16 :\u00a0<a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2017\/09\/pour-un-heritage-culturel-educatif-de-paris2024.html\">Pour un h\u00e9ritage culturel \u00e9ducatif de Paris2024<\/a><\/li>\n<li>2017\/08\/22 :\u00a0<a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2017\/08\/le-marquee-player-neymar-nouvel-actif-strategique-pour-la-marque-psg.html\">Le \u00ab Marquee Player \u00bb Neymar : nouvel actif strat\u00e9gique pour la marque PSG ?<\/a><\/li>\n<li>2016\/12\/22 : <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2016\/12\/le-doctorat-du-tennis-et-le-haut-niveau.html\">Le \u00ab doctorat \u00bb du tennis et le haut niveau<\/a><\/li>\n<li>2016\/09\/14 : <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2016\/09\/stan-the-man-le-5ieme-element.html\">Stan the Man : le 5i\u00e8me \u00e9l\u00e9ment<\/a><\/li>\n<li>2016\/08\/27 :\u00a0<a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2016\/08\/laver-cup-le-business-du-loup-de-federer.html\">Laver Cup : le business du \u00ab\u00a0loup\u00a0\u00bb de Federer<\/a><\/li>\n<li>2016\/02\/20 : <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2016\/02\/la-maison-dhotes-open13-provence.html\" target=\"_blank\" rel=\"noopener noreferrer\">La maison d\u2019h\u00f4tes Open13 Provence <\/a><\/li>\n<li>2016\/02\/06 : <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2016\/02\/la-reputation-damelie-mauresmo-au-service-du-tennis-francais.html#more\" target=\"_blank\" rel=\"noopener noreferrer\">La r\u00e9putation d\u2019Am\u00e9lie Mauresmo au service du tennis fran\u00e7ais <\/a><\/li>\n<li>2015\/12\/13 : <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2015\/12\/golden-states-warriors-le-retour-du-showtime-et-dune-nation-team.html\" target=\"_blank\" rel=\"noopener noreferrer\">Golden States Warriors : le retour du showtime et d\u2019une \u00ab Nation Team \u00bb<\/a><\/li>\n<li>2015\/11\/11 : <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2015\/11\/bnp-paribas-active-les-fans-de-tennis-et-lance-le-sponsoring-30.html\">BNP Paribas active les fans de tennis et lance le sponsoring 3.0<\/a><\/li>\n<li>2015\/09\/13 :\u00a0<a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2015\/09\/roger-federer-valeur-montante.html\" target=\"_blank\" rel=\"noopener noreferrer\">Roger Federer valeur montante<\/a><\/li>\n<li>2015\/05\/29 : <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2015\/05\/les-marquee-player-au-pouvoir.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0066cc;\">Les \u00ab marquee player \u00bb au pouvoir <\/span><\/a><\/li>\n<li>2015.05.27 : <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2015\/05\/lefficience-de-roland-garros.html\" target=\"_blank\" rel=\"noopener noreferrer\">L\u2019efficience de Roland Garros<\/a><\/span><\/li>\n<li>2015.05.04 : <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2015\/04\/le-classico-et-le-12ieme-homme-olympien.html\" target=\"_blank\" rel=\"noopener noreferrer\">Le classico et le 12i\u00e8me homme olympien<\/a><\/span><\/li>\n<li>2015.14.01 : <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2015\/02\/la-strategie-villageoise-de-lopen13.html\" target=\"_blank\" rel=\"noopener noreferrer\">La strat\u00e9gie villageoise de l\u2019Open13<\/a><\/span><\/li>\n<li>2015.02.01 : <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2015\/02\/lconomie-circulaire-de-lolympique-lyonnais.html\" target=\"_blank\" rel=\"noopener noreferrer\">L\u2019\u00e9conomie circulaire de l\u2019Olympique Lyonnais<\/a><\/span><\/li>\n<li>2015.01.18 : <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2015\/01\/atp-world-tour-lannee-des-rising-stars.html#more\" target=\"_blank\" rel=\"noopener noreferrer\">ATP World Tour : l\u2019ann\u00e9e des \u00ab rising stars \u00bb ?<\/a><\/span><\/li>\n<li>2014.12.30 : <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2014\/12\/star-wars-au-top14.html\" target=\"_blank\" rel=\"noopener noreferrer\">Star Wars au Top14<\/a><\/span><\/li>\n<li>2014.12.14 :\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2014\/12\/liptl-soffre-latp-all-star-game.html\">L\u2019IPTL s\u2019offre l\u2019ATP All Star Game<\/a><\/span><\/li>\n<li>2014.10.26 :\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2014\/10\/lolympicost-les-alchimistes.html#more\" target=\"_blank\" rel=\"noopener noreferrer\">L\u2019OlympiCost : les alchimistes ?\u00a0<\/a><\/span><\/li>\n<li>2014.09.28 : <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2014\/09\/marseille-provence-2017-agora-du-sport-et-du-bien-etre.html\" rel=\"bookmark\"><span style=\"color: #0066cc;\">Marseille Provence 2017 : Agora du sport et du bien-\u00eatre<\/span><\/a><\/li>\n<li>2014.09.21 : <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2014\/09\/bielsa-a-la-folie.html\" rel=\"bookmark\"><span style=\"color: #0066cc;\">Bielsa \u00e0 la folie ! <\/span><\/a><\/li>\n<li>2014.08.11: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2014\/08\/jo-tsonga-boxe-de-nouveau-avec-les-plus-grands.html\"><span style=\"color: #0066cc;\">Jo Tsonga boxe de nouveau avec les plus grands <\/span><\/a><\/li>\n<li>2014.07.25: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2014\/07\/lexperience-reality-show-du-tour-de-france.html\"><span style=\"color: #0066cc;\">L\u2019exp\u00e9rience \u00ab reality show \u00bb du Tour de France <\/span><\/a><\/li>\n<li>2014.07.07: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2014\/07\/iron-man-djokovic-et-sa-maitrise-emotionnelle.html\"><span style=\"color: #0066cc;\">Iron Man Djokovic et sa maitrise \u00e9motionnelle <\/span><\/a><\/li>\n<li>2014.06.07: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2014\/06\/sir-jonny-wilkinson-the-perfect-brand.html\"><span style=\"color: #0066cc;\">Sir Jonny Wilkinson : \u00ab The perfect brand \u00bb<\/span><\/a><\/li>\n<li>2014.05.08: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2014\/05\/fair-play-financier-uefa-et-rationalite-economique-du-sport-business.html\"><span style=\"color: #0066cc;\">Fair Play financier UEFA et rationalit\u00e9 \u00e9conomique du sport business ?<\/span><\/a><\/li>\n<li>2014.04.13: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2014\/04\/la-revolution-om-orchestree-par-vincent-labrune.html\"><span style=\"color: #0066cc;\">La (R)\u00e9volution OM orchestr\u00e9e par Vincent Labrune<\/span><\/a><\/li>\n<li>2014.03.02: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2014\/03\/le-classico-revisite-pour-que-le-soft-ne-prenne-pas-le-pouvoir.html\"><span style=\"color: #0066cc;\">Le classico revisit\u00e9 : pour que le \u00ab soft \u00bb ne prenne pas le pouvoir !<\/span><\/a><\/li>\n<li>2014.02.15: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2014\/02\/-personal-reason-latp-renforce-sa-dependance-joueurs.html\"><span style=\"color: #0066cc;\">\u00ab Personal Reason \u00bb : l\u2019ATP renforce sa d\u00e9pendance joueurs<\/span><\/a><\/li>\n<li>2014.01.26: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2014\/01\/le-pouvoir-marketing-des-legendes-du-tennis.html\"><span style=\"color: #0066cc;\">Le pouvoir marketing des l\u00e9gendes du tennis <\/span><\/a><\/li>\n<li>2013.11.24: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/11\/latp-et-le-syndrome-de-lcart-type.html\"><span style=\"color: #0066cc;\">L\u2019ATP et le syndrome de l\u2019\u00e9cart type<\/span><\/a><\/li>\n<li>2013.10.06: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/10\/le-classico-des-cultures-identitaires-om-psg.html\"><span style=\"color: #0066cc;\">Le classico des cultures identitaires OM \/ PSG<\/span><\/a><\/li>\n<li>2013.09.22: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/09\/psg-as-monaco-ogc-nice-et-lallianz-riviera-lattractivite-des-marques-des-clubs.html\"><span style=\"color: #0066cc;\">PSG, ASM, OGC &amp; Allianz Riviera : l\u2019attractivit\u00e9 des marques de clubs au r\u00e9v\u00e9lateur<\/span><\/a><\/li>\n<li>2013.09.10: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/09\/nadal-marque-lhistoire-du-sport.html\"><span style=\"color: #0066cc;\">Nadal marque l\u2019histoire du sport <\/span><\/a><\/li>\n<li>2013.08.16: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/08\/le-top-14-et-sa-culture-rugby-une-ressource-rare-et-valorisable.html\"><span style=\"color: #0066cc;\">Le Top 14 et sa \u00ab Culture Rugby \u00bb : une ressource rare et valorisable<\/span><\/a><\/li>\n<li>2013.07.21: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/07\/la-france-marque-du-tour.html\"><span style=\"color: #0066cc;\">La France marque du Tour<\/span><\/a><\/li>\n<li>2013.07.08: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/07\/roland-garros-un-business-responsable.html\"><span style=\"color: #0066cc;\">Roland Garros : un business responsable ? <\/span><\/a><\/li>\n<li>2013.05.24: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/05\/gael-monfils-un-athlete-et-une-marque-attractive.html\"><span style=\"color: #0066cc;\">Ga\u00ebl Monfils, un athl\u00e8te et une marque attractive<\/span><\/a><\/li>\n<li>2013.05.17: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/05\/latp-fait-sa-green-week-a-nice.html\"><span style=\"color: #0066cc;\">L\u2019ATP fait sa \u00ab Green Week \u00bb \u00e0 Nice <\/span><\/a><\/li>\n<li>2013.05.03: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/05\/joey-barton-une-marque-virtuelle.html\"><span style=\"color: #0066cc;\">Joey Barton : une marque virtuelle ?<\/span><\/a><\/li>\n<li>2013.04.07: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/04\/le-rct-mise-sur-lattractivite-et-lattachement-de-sa-marque.html\"><span style=\"color: #0066cc;\">LE RCT mise sur l\u2019attractivit\u00e9 et l\u2019attachement de sa marque <\/span><\/a><\/li>\n<li>2013.03.13: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/03\/bayern-munich-le-modele-economique-du-sport-business.html\"><span style=\"color: #0066cc;\">Bayern Munich, le \u00ab\u00a0mod\u00e8le\u00a0\u00bb \u00e9conomique du Sport Business<\/span><\/a><\/li>\n<li>2013.03.10: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/03\/lom-maltraite-une-ressource-cle-sa-reputation.html\"><span style=\"color: #0066cc;\">L\u2019OM maltraite une ressource cl\u00e9 : sa r\u00e9putation !<\/span><\/a><\/li>\n<li>2013.03.03: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/03\/les-stars-et-le-marketing-sportif-the-good-the-bad-and-the-ugly.html\"><span style=\"color: #0066cc;\">Marketing sportif des stars : the good, the bad and the ugly <\/span><\/a><\/li>\n<li>2013.02.23: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/02\/itw-jf-caujolle-le-public-recherche-lexceptionnel.html\"><span style=\"color: #0066cc;\">ITW JF Caujolle : \u00ab\u00a0le public recherche l&rsquo;exceptionnel\u00a0\u00bb<\/span><\/a><\/li>\n<li>2013.02.22: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/02\/psg-om-2-equipes-a-la-croisee-des-chemins.html\"><span style=\"color: #0066cc;\">PSG \u2013 OM : 2 \u00e9quipes \u00e0 la crois\u00e9e des chemins<\/span><\/a><\/li>\n<li>2013.01.13: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/01\/interview-jean-francois-caujolle-partie-1-federer-et-nadal-sont-intemporels-djok.html\"><span style=\"color: #0066cc;\">ITW JF Caujolle : Federer et Nadal sont intemporels, Djokovic sera imitable<\/span><\/a><\/li>\n<li>2012.12.23: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2012\/12\/pere-noel-du-qatar-pour-le-psg-ou-pere-noel-du-psg-pour-le-qatar.html\"><span style=\"color: #0066cc;\">P\u00e8re No\u00ebl du Qatar pour le PSG ou P\u00e8re No\u00ebl du PSG pour le Qatar ?<\/span><\/a><\/li>\n<li>2012.12.16: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2012\/12\/le-match-psg-ol-equipe-de-talents-vs-talent-de-lequipe.html\"><span style=\"color: #0066cc;\">Le match PSG \u2013 OL : Equipe de Talents vs Talent de l\u2019Equipe ?<\/span><\/a><\/li>\n<li>2012.12.09: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2012\/12\/on-refait-lolympico-le-match-des-strategies-low-cost-de-raison-et-de-passion.html\"><span style=\"color: #0066cc;\">On refait l\u2019Olympico : le match des strat\u00e9gies \u00ab low cost \u00bb de raison et de passion <\/span><\/a><\/li>\n<li>2012.12.05: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2012\/12\/lcosysteme-sport-responsable-generali-innove.html\"><span style=\"color: #0066cc;\">L\u2019\u00e9cosyst\u00e8me Sport Responsable : Generali innove <\/span><\/a><\/li>\n<li>2012.11.11: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2012\/11\/latp-a-besoin-dun-boss-federer-un-candidat-naturel.html\"><span style=\"color: #0066cc;\">L\u2019ATP a besoin d\u2019un boss : Federer un candidat naturel <\/span><\/a><\/li>\n<li>2012.11.01: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2012\/11\/dans-le-sport-comme-dans-le-business-la-chance-ca-se-provoque.html\"><span style=\"color: #0066cc;\">Dans le sport comme dans le business, la chance \u00e7a se provoque !<\/span><\/a><\/li>\n<li>2012.10.07: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2012\/10\/om-psg-deux-marques-pas-si-classiques-que-ca.html\"><span style=\"color: #0066cc;\">OM-PSG : deux marques pas si classiques que \u00e7a !<\/span><\/a><\/li>\n<li>2012.10.06: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2012\/10\/le-montpellier-agglomeration-handball-protege-son-plus-precieux-tresor-sa-reputation.html\"><span style=\"color: #0066cc;\">Le Montpellier Agglom\u00e9ration Handball prot\u00e8ge son plus pr\u00e9cieux tr\u00e9sor: sa r\u00e9putation<\/span><\/a><\/li>\n<li>2012.09.17: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2012\/09\/lattractivite-des-circuits-atp-et-wta-remise-en-question.html\"><span style=\"color: #0066cc;\">Le Moselle Open, Tsonga d\u00e9pendant<\/span><\/a><\/li>\n<li>2012.09.10: <a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2012\/09\/lus-open-et-les-grand-chelem-piliers-dun-systeme-qui-vacille.html\"><span style=\"color: #0066cc;\">L\u2019US Open et les Grand Chelem piliers d\u2019un syst\u00e8me qui vacille\u2026<\/span><\/a><\/li>\n<\/ul>\n<p><em><strong>R\u00e9guli\u00e8rement interview\u00e9 actualit\u00e9 \u00e9conomie et\u00a0marketing du sport business :<\/strong><\/em><\/p>\n<p>AFP, L&rsquo;Equipe, Le Monde, Le Nouvel Observateur, Le Nouvel Economiste, Challenge, L&rsquo;Express, 20 Minutes, \u00a0Canal Plus, France TV, Europe1, RMC, France Info, Canal Plus, <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2016\/11\/LAlsace10novembre.pdf\">L&rsquo;Alsace <\/a>, i-TV, La Provence, Nice Matin, La Croix, MarsActu, &#8230;<\/p>\n<p>Exemple : <a href=\"http:\/\/urlz.fr\/30ZV\" target=\"_blank\" rel=\"noopener noreferrer\">Mod\u00e8le Economique OL \/ OL PARC (France 3)<\/a><\/p>\n<p><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2018\/01\/Pressesportiveetjugementdevaleurdesjoueursdetennisfranais.pdf\">La Provence<\/a><\/p>\n<p><em><strong>Etudes et pr\u00e9sentations professionnelles\u00a0:<\/strong><\/em><\/p>\n<ul>\n<li>Impact Economique et Social de la Coupe du Monde de Rugby 2007 en France.<\/li>\n<li>Chaudel, V., &amp; Maltese, L. (2010). Football Professionnel, Finances &amp; Perspectives (FPFP). Etude annuelle Ineum Consulting \/Euromed Management.<\/li>\n<li>Pertinence et mod\u00e8le \u00e9conomique d&rsquo;une Ar\u00e9na sur Marseille Provence (2013-2014)<\/li>\n<li>Impact Economique et Social du tennis en France et en Provence, FFT, Ligue de Provence de Tennis, Janvier 2014.<\/li>\n<li>Sc\u00e9nario 4\u00a0: <em>Les \u00ab\u00a0marquee player\u00a0\u00bb au pouvoir &#8211; sc\u00e9nario team<\/em> in Grandeur (et) ou d\u00e9cadence du football des ann\u00e9es 2030, L&rsquo;avenir du Sport, LES CAHIERS DE PROSPECTIVE,\u00a0DU FONDS PROMESSE,\u00a0coordonn\u00e9 par <em>Vincent Chaudel, D\u00e9cembre 2014.<\/em><strong>\u00a0<\/strong><\/li>\n<li>depuis septembre 2014 : Contributeur Think Tank OM1899 (Business Models, Economie des stades, Social Media, Licencing&#8230;) avec Fabrice Rizzo et Jean-Michel Marmayou aupr\u00e8s de la direction Juridique de l&rsquo;Olympique de Marseille<\/li>\n<li>Membre de France Tennis : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2016\/11\/Conf6dec.pdf\">Competences elus<\/a> ; <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2017\/01\/chainevaleurFFTVF.pdf\">Chaine de Valeur FFT <\/a><\/li>\n<li>DTN FFT : Sensibilisation m\u00e9tier d&rsquo;athl\u00e8te professionnel\u00a0<a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2018\/10\/INTERVENTIONMANAGEMENTREPUTATIONCNE.pptx\">Management de la r\u00e9putation <\/a><\/li>\n<li>L\u2019Observatoire International en management du Sport (OIMS) en partenariat avec le P\u00f4le sport d\u2019HEC, Soccer Qu\u00e9bec et la Ville de Qu\u00e9bec (\u00e0 confirmer) est heureux de pr\u00e9senter cette conf\u00e9rence intitul\u00e9e :\u00a0Soccer et monde des Affaires : De la Coupe du Monde de soccer au Qatar au soccer professionnel \u00e0 Qu\u00e9bec. 29 novembre 2022. &#8211;&gt;\n<ul>\n<li>Conf\u00e9rence d\u2019expert invit\u00e9 : <strong><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2022\/11\/Soccer-et-monde-des-Affaires29nov.pptx\">les mod\u00e8les d\u2019affaire du sport spectacle\u00a0: quelles configurations pour une strat\u00e9gie \u00e9conomique durable\u00a0dans le soccer? (30 minutes) (Lionel Maltese<\/a><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2022\/11\/Soccer-et-monde-des-Affaires29nov.pptx\">)<\/a><\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Chroniques Economie du sport : France Football 08\/11\/17 :\u00a0Les \u00ab\u00a0blockbusters\u00a0\u00bb du parrainage sportif 12\/05\/17 : Foot et \u00ab\u00e9cosyst\u00e8me\u00bb 24\/02\/17 : \u00abFan Relationship Manager\u00bb et \u00abSponsorship Activation Manager\u00bb, deux m\u00e9tiers d&rsquo;avenir dans le sport business 16\/11\/16 : Les nouveaux entrepreneurs made&#8230; <a class=\"more-link\" href=\"https:\/\/lionelmaltese.fr\/?page_id=115\">Continue Reading &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":23,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-115","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=115"}],"version-history":[{"count":72,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/115\/revisions"}],"predecessor-version":[{"id":2660,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/115\/revisions\/2660"}],"up":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/23"}],"wp:attachment":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}