{"id":1785,"date":"2020-04-22T18:00:59","date_gmt":"2020-04-22T18:00:59","guid":{"rendered":"http:\/\/lionelmaltese.fr\/?page_id=1785"},"modified":"2025-08-17T16:24:19","modified_gmt":"2025-08-17T16:24:19","slug":"fft","status":"publish","type":"page","link":"https:\/\/lionelmaltese.fr\/?page_id=1785","title":{"rendered":"FFT"},"content":{"rendered":"\n<p>\u00ab\u00a0Success comes from curiosity, concentration, perseverance and self criticism\u00a0\u00bb. Albert Einstein<\/p>\n\n\n\n<p><em><strong>WEBINAR DTN \/ CNE Avril &#8211; Mai 2020<\/strong><br><br><\/em><strong><em>Introduction au Management strat\u00e9gique &amp; Marketing sportif appliqu\u00e9s aux joueuses &amp; joueurs de tennis professionnels<\/em><\/strong><\/p>\n\n\n\n<p>&#8211;&gt; <a href=\"http:\/\/somup.com\/cYf3QQi034\">Syllabus Vid\u00e9o<\/a><\/p>\n\n\n\n<p>&#8211;&gt; <a href=\"https:\/\/www.wooclap.com\/fr\/\">Application Wooclap<\/a><\/p>\n\n\n\n<p><strong>Session 1 : Lundi 27 avril<\/strong>  <\/p>\n\n\n\n<p><strong>Mod\u00e8les \u00e9conomiques des clubs, tournois et joueurs de tennis<\/strong><\/p>\n\n\n\n<p>Pr\u00e9sentation : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2020\/04\/session1-1.pptx\">session 1<\/a><\/p>\n\n\n\n<p>Articles compl\u00e9mentaires :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/www.francefootball.fr\/news\/france-recherche-business-model\/556397\" target=\"_blank\" rel=\"noreferrer noopener\">France recherche business model<\/a>&nbsp;(France Football)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2015\/02\/lconomie-circulaire-de-lolympique-lyonnais.html\" target=\"_blank\" rel=\"noreferrer noopener\">L\u2019\u00e9conomie circulaire de l\u2019Olympique Lyonnais<\/a>&nbsp;(Le Figaro\/Sport24)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/03\/bayern-munich-le-modele-economique-du-sport-business.html\">Bayern Munich, le \u00ab&nbsp;mod\u00e8le&nbsp;\u00bb \u00e9conomique du Sport Business<\/a>&nbsp;(Le Figaro\/Sport24)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2015\/02\/la-strategie-villageoise-de-lopen13.html\" target=\"_blank\" rel=\"noreferrer noopener\">La strat\u00e9gie villageoise de l\u2019Open13<\/a>&nbsp;(Le Figaro\/Sport24)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/blog.lefigaro.fr\/sport-business\/2013\/07\/roland-garros-un-business-responsable.html\">Roland Garros : un business responsable ? (Le Figaro\/Sport24)<\/a><\/li><\/ul>\n\n\n\n<p>Vid\u00e9os :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.youtube.com\/watch?v=YhqiSO_UFxg\">Liverpool<\/a><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/youtu.be\/3_t9niMNkdg\">Budweiser | One Team<\/a><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.youtube.com\/watch?v=1kIhq_YURdo&amp;t=29s\">Economie FFT &#8211; Roland Garros<\/a><\/li><\/ul>\n\n\n\n<p><strong><em>Exercice de groupe :<\/em><\/strong> Choisir strat\u00e9giquement maximum 5 joueuses\/joueurs avec un budget de garanties de 250 000 \u20ac pour les hommes et 150 000 \u20ac pour les femmes afin de conseiller les dirigeants des tournois ATP et WTA de Lyon&nbsp;&#8211; Justifiez vos choix.<\/p>\n\n\n\n<p><strong><em>Exercice individuel groupe 1 [2000, 2001, 2002] :<\/em><\/strong> Choisir strat\u00e9giquement une s\u00e9rie de 8 tournois ATP\/WTA avec argumentaire (hors grands chelems) \u00e0 disputer en posant l\u2019hypoth\u00e8se que le ou la joueuse rentre dans les \u00ab&nbsp;main draw&nbsp;\u00bb ATP\/WTA sans \u00eatre t\u00eate de s\u00e9rie avec possible garantie compte tenu de son potentiel (ex N1 Junior ou vainqueur de GC Junior)<\/p>\n\n\n\n<p><strong>Session 2 : Jeudi 30 avril<\/strong><\/p>\n\n\n\n<p><strong>Management de sa r\u00e9putation et de sa marque personnelle<\/strong><\/p>\n\n\n\n<p>Pr\u00e9sentation : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2020\/04\/session2.pptx\">session 2<\/a><\/p>\n\n\n\n<p>Articles compl\u00e9mentaires :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/blog.lefigaro.fr\/sport-business\/2013\/05\/gael-monfils-un-athlete-et-une-marque-attractive.html\">Ga\u00ebl Monfils, un athl\u00e8te et une marque attractive<\/a> (Le Figaro\/Sport24) <\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/blog.lefigaro.fr\/sport-business\/2013\/03\/les-stars-et-le-marketing-sportif-the-good-the-bad-and-the-ugly.html\">Marketing sportif des stars : the good, the bad and the ugly <\/a>(Le Figaro\/Sport24)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/blog.lefigaro.fr\/sport-business\/2016\/02\/la-reputation-damelie-mauresmo-au-service-du-tennis-francais.html\">La r\u00e9putation d\u2019Am\u00e9lie Mauresmo au service du tennis fran\u00e7ais<\/a> (Le Figaro\/Sport24)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/theconversation.com\/la-carriere-de-tony-parker-sera-t-elle-aussi-brillante-dans-les-affaires-que-dans-le-basket-120625\">La carri\u00e8re de Tony Parker sera-t-elle aussi brillante dans les affaires que dans le basket&nbsp;?<\/a> (The Conversation)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/theconversation.com\/comment-interpreter-la-generosite-des-personnalites-en-cette-periode-de-crise-136007\">Comment interpr\u00e9ter la&nbsp;g\u00e9n\u00e9rosit\u00e9 des personnalit\u00e9s en&nbsp;cette p\u00e9riode&nbsp;de&nbsp;crise&nbsp;?<\/a> (The Conversation) <\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/11\/FranceFootBielsa.pdf\">Bielsa, une r\u00e9putation au naturel<\/a> (France Football)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.francefootball.fr\/news\/Andre-villas-boas-om-manager-de-reputation\/1099208\">Andr\u00e9 Villas-Boas (OM), manager de r\u00e9putation<\/a> (France Football)<\/li><li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2020\/04\/Reputationetmesureperformance.pdf\">R\u00e9putation et mesure de la performance des athl\u00e8tes <\/a><\/li><\/ul>\n\n\n\n<p>Vid\u00e9os :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.youtube.com\/watch?v=A_ogY7cpa14\">Andr\u00e9 Villas-Boas&#8230; Comme jamais<\/a> (Int\u00e9grale RMC Sport)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.youtube.com\/watch?v=OLScov0XhTA\">KOBE BRYANT, M\u00c9MOIRE D\u2019UNE L\u00c9GENDE<\/a> (Les NBA Stories #34)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.youtube.com\/watch?v=lUcdx4W8Xes\">Dear Basketball &#8211; Kobe Bryant [1978-2020]<\/a><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.youtube.com\/watch?v=EN3Vdzc9c4E&amp;feature=youtu.be\">Ga\u00ebl Monfils 11 ans, futur champion &#8211; Archive INA<\/a><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.ted.com\/talks\/bill_gates_the_next_outbreak_we_re_not_ready?language=fr\">Bill Gates \/ La prochaine \u00e9pid\u00e9mie ? Nous ne sommes pas pr\u00eats&#8230; &#8211; TED Talks<\/a> (TED 2015)<\/li><\/ul>\n\n\n\n<p><strong><em>Exercice de groupe :<\/em><\/strong> choisir une ou un sportif de haut niveau (pas obligatoirement tennis) et analyser leur communication suivant les 5 leviers de management de la r\u00e9putation<\/p>\n\n\n\n<p><strong><em>Exercice individuel groupe 1 [2000, 2001, 2002] :<\/em><\/strong> Pr\u00e9senter sa propre strat\u00e9gie de management de r\u00e9putation \/ communication suivant la technique pr\u00e9sent\u00e9e des 5 leviers.<\/p>\n\n\n\n<p><strong>Session 3 : Lundi 4 mai<\/strong><\/p>\n\n\n\n<p><strong>Activation du sponsoring sportif<\/strong><\/p>\n\n\n\n<p>Pr\u00e9sentation : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2020\/04\/session3.pptx\">session 3<\/a><\/p>\n\n\n\n<p>Articles compl\u00e9mentaires :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/blog.lefigaro.fr\/sport-business\/2015\/11\/bnp-paribas-active-les-fans-de-tennis-et-lance-le-sponsoring-30.html\">BNP Paribas active les fans de tennis et lance le sponsoring 3.0<\/a> (Le Figaro\/Sport24)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.francefootball.fr\/news\/Le-parrainage-sportif-une-ressource-a-activer\/604802\">Le parrainage sportif, une ressource \u00e0 activer <\/a>(France Football)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/08\/Les-enjeux-du-sponsoring.pdf\">Les enjeux du sponsoring<\/a>&nbsp;(France Football)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.francefootball.fr\/news\/Les-blockbusters-du-parrainage-sportif\/849046\">Les \u00ab&nbsp;blockbusters&nbsp;\u00bb du parrainage sportif<\/a> (France Football)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/blog.lefigaro.fr\/sport-business\/2020\/04\/vers-un-sport-business-plus-repute-au-benefice-de-la-vie-sociale-de-ses-marques.html\">Vers un sport business plus r\u00e9put\u00e9 au b\u00e9n\u00e9fice de la vie sociale de ses marques<\/a> (Le Figaro\/Sport24)<\/li><\/ul>\n\n\n\n<p>Vid\u00e9os :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/wearesocial.com\/fr\/case-studies\/bnp-paribas-we-are-tennis-fan-academy\">We Are Tennis Fan Academy<\/a><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.youtube.com\/watch?v=TjXKS6ONtLQ\">D-WADE<\/a><\/li><\/ul>\n\n\n\n<p><strong><em>Exercice de groupe :<\/em><\/strong> en utilisant le m\u00eame athl\u00e8te que pour l\u2019exercice sur la r\u00e9putation, s\u00e9lectionner un sponsor et pr\u00e9senter une strat\u00e9gie d\u2019activation suivant la technique VREE<\/p>\n\n\n\n<p><strong><em>Exercice individuel groupe 1 [2000, 2001, 2002] :<\/em><\/strong> s\u00e9lectionner un sponsor de son choix et proposer une activation pour soi-m\u00eame en utilisant la technique VREE <\/p>\n\n\n\n<p><strong>Session Bonus  Joueurs Pros<\/strong> : <strong>Mercredi 6 Mai<\/strong><\/p>\n\n\n\n<p><strong>Les Relations Publiques et le Tennis<\/strong> <\/p>\n\n\n\n<p>Pr\u00e9sentation : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2020\/05\/sessionrppro.pptx\">Session Pro<\/a><\/p>\n\n\n\n<p>Articles compl\u00e9mentaires :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/www.francefootball.fr\/news\/Ne-confondons-pas-hospitalites-et-relations-publiques\/687089\">Ne confondons pas hospitalit\u00e9s et relations publiques !<\/a>&nbsp;(France Football)<\/li><li><a rel=\"noreferrer noopener\" href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2015\/02\/la-strategie-villageoise-de-lopen13.html\" target=\"_blank\">La strat\u00e9gie villageoise de l\u2019Open13<\/a>&nbsp;(Le Figaro\/Sport24)<\/li><li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/08\/Le-VIP-cest-un-m%C3%A9tier.pdf\">Le VIP, c\u2019est un m\u00e9tier<\/a>&nbsp;(France Football)<\/li><li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/Unmondialsiacceuillant.pdf\">Un mondial si acceuillant<\/a>&nbsp;(France Football)<\/li><li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/08\/Deschamps-manager-de-la-chance.pdf\">Deschamps manager de la chance<\/a>&nbsp;(France Football)<\/li><li>Vid\u00e9o :&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=5B7ocazsr_0\" target=\"_blank\">Management de la chance par&nbsp;Philippe Gabilliet (ESCP)&nbsp;<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0Success comes from curiosity, concentration, perseverance and self criticism\u00a0\u00bb. Albert Einstein WEBINAR DTN \/ CNE Avril &#8211; Mai 2020 Introduction au Management strat\u00e9gique &amp; Marketing sportif appliqu\u00e9s aux joueuses &amp; joueurs de tennis professionnels &#8211;&gt; Syllabus Vid\u00e9o &#8211;&gt; Application Wooclap&#8230; <a class=\"more-link\" href=\"https:\/\/lionelmaltese.fr\/?page_id=1785\">Continue Reading &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":788,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1785","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/1785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1785"}],"version-history":[{"count":32,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/1785\/revisions"}],"predecessor-version":[{"id":2083,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/1785\/revisions\/2083"}],"up":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/788"}],"wp:attachment":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}