{"id":44,"date":"2014-08-21T14:28:28","date_gmt":"2014-08-21T14:28:28","guid":{"rendered":"http:\/\/lionelmaltese.fr\/?page_id=44"},"modified":"2026-01-31T16:37:40","modified_gmt":"2026-01-31T16:37:40","slug":"creation-entreprise","status":"publish","type":"page","link":"https:\/\/lionelmaltese.fr\/?page_id=44","title":{"rendered":"Business Model"},"content":{"rendered":"<p><em><strong>Management d\u2019activit\u00e9s : Business Model (BUT GEA2 option GEMA)<\/strong><\/em><\/p>\n<p><span style=\"color: #808080;\"><em>\u00ab\u00a0Des id\u00e9es, tout le monde en a. Souvent les m\u00eames. Ce qu&rsquo;il faut, c&rsquo;est savoir s&rsquo;en servir\u00a0\u00bb.\u00a0<\/em><\/span><span style=\"color: #808080;\"><em>Coluche<\/em><\/span><\/p>\n<p><em>Evaluations : Cr\u00e9ation d&rsquo;un nouveau BM (cr\u00e9ation activit\u00e9 par groupe) et audit\/critique BM existant (individuel)\u00a0<\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2026\/01\/notes_R3.GEMA_.14-2025-11-03-1_grtousBMFA-1.pdf\">BUT ALTERNANCE Business Model 2025-26<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/12\/notes_R3.GEMA_.14-2025-11-24-1_grG1_GEMA.pdf\">BUT GEMA Formation Initiale Business Model GROUPE1 FI 2025<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/12\/notes_R3.GEMA_.14-2025-11-24-1_grG2_GEMA.pdf\">BUT GEMA Formation Initiale Business Model GROUPE2 FI 2025<\/a><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p><!--more--><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>COURS MAGISTRAUX :<\/strong><\/span><\/p>\n<p><em><strong>S\u00e9ance 1 : Comp\u00e9tences &amp; d\u00e9cryptage d&rsquo;un Business Model<\/strong><\/em><\/p>\n<p>Pr\u00e9sentation PPT : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/08\/BMBUTGEMA125.pdf\">S\u00e9ance 1<\/a><\/p>\n<p>Lectures et liens :<\/p>\n<ul>\n<li>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=NdPjZk0oBW8\">Le mythe de l\u2019entrepreneur : quand la chance rencontre l&rsquo;obsession [Fr\u00e9d\u00e9ric Fr\u00e9ry]\u00a0<\/a><\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=0NQSMDEokFc\">Et si la chance \u00e9tait une comp\u00e9tence ?<\/a><\/p>\n<\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=5B7ocazsr_0\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0066cc;\">Management de la chance par\u00a0Philippe Gabilliet (ESCP)\u00a0<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=P2ZRKTY8t8Q\">Avoir la \u00ab\u00a0gnaque\u00a0\u00bb, \u00e7a s&rsquo;apprend<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/www.lean-startup.net\/\">The Lean Startup<\/a><\/li>\n<li><a href=\"https:\/\/www.xerficanal.com\/strategie-management\/emission\/Jerome-Barthelemy-La-vogue-du-Lean-startup-au-risque-de-tuer-les-idees-nouvelles_3749252.html?utm_source=sendinblue&amp;utm_campaign=XC091121&amp;utm_medium=email\">La vogue du Lean startup, au risque de tuer les id\u00e9es nouvelles<\/a><\/li>\n<li><a href=\"https:\/\/www.kedgebs-alumni.com\/fr\/diplome\/news\/530\">Welkeys<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=dBXKl-EJOaI\">L-See<\/a><\/li>\n<li><a href=\"https:\/\/www.kedgebs-alumni.com\/fr\/diplome\/news\/676\">Wanted Community<\/a><\/li>\n<li><a href=\"https:\/\/www.ulyss.co\/\">ULYSS.CO<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=ZNX4uhm7Il4\">Stanislas de Dinechin (Hosman) : La n\u00e9o-agence immobili\u00e8re Hosman l\u00e8ve 6 millions d&rsquo;euros<\/a><\/li>\n<li><a class=\"titre\" href=\"https:\/\/www.xerficanal.com\/strategie-management\/emission\/Raodath-Aminou-OptiMiam-l-appli-pour-acheter-moins-cher-les-invendus-alimentaires_3744422.html\">OptiMiam, l&rsquo;appli pour acheter moins cher les invendus alimentaires<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=khZDJzSvFyw\" target=\"_blank\" rel=\"noopener noreferrer\">Le statut \u00e9tudiant-entrepreneur<\/a><\/li>\n<li><a href=\"https:\/\/www.univ-amu.fr\/fr\/public\/pepite-provence-statut-national-etudiant-entrepreneur-2019-2020\">P\u00c9PITE PROVENCE : STATUT NATIONAL ETUDIANT ENTREPRENEUR<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=UE0SA71B_5E\">Savoir sacrifier un projet innovant (auquel on croit !)<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=Bnc8C386Rzo\">Le manager am\u00e9liore l&rsquo;existant : le strat\u00e8ge doit le d\u00e9truire<\/a><\/li>\n<li><a href=\"https:\/\/r2e.univ-lorraine.fr\/\">Plate-forme R2E : Recherche et Expertise en Entrepreunariat\u00a0<\/a><\/li>\n<\/ul>\n<p><strong>S\u00e9ance 2 : Formalisation d&rsquo;un Business Model<\/strong><\/p>\n<p>Pr\u00e9sentation PPT : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/08\/BMBUTGEMA225.pdf\">S\u00e9ance 2\u00a0<\/a><\/p>\n<p>Lectures et liens :<\/p>\n<ul>\n<li><a href=\"https:\/\/grp-lab.com\/wp-content\/uploads\/2020\/11\/Business-Model-pour-entreprendre-de-Boeck-1.pdf\">Ouvrage en ligne : Verstraete, T. Jouison-Laffitte, E. (2009). Business Model pour entreprendre, \u00c9ditions de Boeck Universit\u00e9, Bruxelles<\/a><\/li>\n<li><a href=\"https:\/\/www.dunod.com\/entreprise-et-economie\/reinventez-votre-business-model-avec-approche-odyssee-314\">(R\u00e9)inventez votre Business Model &#8211; 2e \u00e9dition &#8211; Dunod<\/a><\/li>\n<li><a href=\"https:\/\/www.odyssey314.com\/fr\/business-model.html\">Le Guide De L\u2019Innovation De Business Model : Odyss\u00e9e 3.14<\/a><\/li>\n<li>Vid\u00e9o : <a href=\"https:\/\/www.youtube.com\/watch?v=8I0mcWb3W6o\">Comprendre les starts-ups et les d\u00e9fis de l\u2019entrepreneuriat<\/a><\/li>\n<li>Vid\u00e9o : <a href=\"https:\/\/www.youtube.com\/watch?v=qSAec6sNNSE\">Laurence Lehmann Ortega\u00a0Webinar &#8211; Reinventing your business model<\/a><\/li>\n<li><a href=\"https:\/\/bpifrance-creation.fr\/moment-de-vie\/business-model-canvas-outil-incontournable-createur\">Le Business Model Canvas<\/a><\/li>\n<li><a href=\"https:\/\/www.amazon.fr\/Business-Model-Nouvelle-G%C3%A9n%C3%A9ration-r%C3%A9volutionnaires\/dp\/2744064874\">BUSINESS MODEL NOUVELLE GENERATION &#8211; Broch\u00e9<\/a><\/li>\n<li>Vid\u00e9o : <a href=\"https:\/\/www.youtube.com\/watch?v=qSAec6sNNSE\">COMMENT FAIRE UN BUSINESS MODEL CANVAS ? DEFINITION DES 9 BLOCS<\/a><\/li>\n<li>Vid\u00e9o : <a href=\"https:\/\/www.youtube.com\/watch?v=C9Nvqd8Q7pM&amp;t=121s\">Cr\u00e9er une proposition de valeur attrayante dans un business model innovant &#8211; Yves Pigneur<\/a><\/li>\n<li>Vid\u00e9o : <a href=\"https:\/\/www.youtube.com\/watch?v=ytlnS873CSE&amp;t=8s\">Le Business Model Canvas<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=m4aM49YNVZA\">Les cochons dans la ferme : le mod\u00e8le \u00e9conomique du gratuit<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=kNcdF_dhrg8\">En finir avec les business models rigoureux !<\/a><\/li>\n<li><a href=\"https:\/\/chaires.fsa.ulaval.ca\/espritentrepreneuriat\/en\/tools\/\">Canvas tools by Laval University Qu\u00e9bec<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=s6K7F73X_QA&amp;t=162s\">Comprendre les business models en 5 minutes<\/a><\/li>\n<li><a href=\"https:\/\/vimeo.com\/124519994\" target=\"_blank\" rel=\"noopener noreferrer\">Les nouveaux business models de la presse magazine<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=aG9xwu5Gc_4\">Comment choisir le bon business model<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=41yDnDS6t_g\">Comprendre les mod\u00e8les d\u2019affaires<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=FDuPCPp1vaI\">Trois questions d\u00e9cisives sur son business model<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=yDEB42EHD-g\">Les 6 mod\u00e8les \u00e9conomiques des entreprises innovantes : du neuf avec du vieux !\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=efVv0YtI9Bg\">Le business model du Luxe : les 8 commandements de Kapferer<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=pj9jc4w9qtY\">La consommation collaborative : business models et sc\u00e9narios strat\u00e9giques<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=VuoNNSbd3gc\">Un business plan est-il vraiment indispensable ?<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=J7nmgRBAfyg\">Entrepreneurs, ne r\u00e9digez surtout pas de business plan !<\/a><\/li>\n<li><a href=\"http:\/\/www.cairn.info\/article.php?ID_ARTICLE=RFG_181_0175\" target=\"_blank\" rel=\"noopener noreferrer\">Business Model et Cr\u00e9ation d&rsquo;Entreprise (RFG)<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=gkfyOlU7FCU\">Sortir du carcan de la concurrence par les business models<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=IjJcechLhGs\">L\u2019effectuation : entreprendre sans \u00eatre un g\u00e9nie ou un h\u00e9ros<\/a><\/li>\n<li><a href=\"https:\/\/vimeo.com\/130865649\" target=\"_blank\" rel=\"noopener noreferrer\">Business angels : surmonter le retard fran\u00e7ais<\/a><\/li>\n<\/ul>\n<p><strong>S\u00e9ance 3 : Management des actifs &amp; Business Model<\/strong><\/p>\n<p>Pr\u00e9sentation PPT : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/08\/BMBUTGEMA325.pdf\">S\u00e9ance 3<\/a><\/p>\n<p>Lectures et liens :<\/p>\n<ul>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=zJav6VBr5Tg\">Comment g\u00e9n\u00e9rer une communaut\u00e9 pour monter un business<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/10\/BusinessModelEcoles.ppt\">Business Model Business School<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=tIknTIQHSdI\">Comprendre la cr\u00e9ation de valeur pour le client<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=0W3wJQ02jh0\">R\u00e9inventer son business model pour donner du sens au travail [Dominique Turcq]<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=AVkxHcQbl8s\">De la cr\u00e9ation et capture de la valeur \u00e0 la cr\u00e9ation de valeur sociale<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=WqLdHXeBirI\" target=\"_blank\" rel=\"noopener noreferrer\">Pourquoi certaines entreprises durent si longtemps ?<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=LK5vYRLcUL4\" target=\"_blank\" rel=\"noopener noreferrer\">L&rsquo;entrepreneur face \u00e0 son d\u00e9sir de croissance<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=qrZIwQk8PlE\">Le succ\u00e8s d&rsquo;Alibaba<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=PZi9_fTdr1g&amp;t=716s\">Jean-Charles Samuelian, Co-fondateur et CEO d&rsquo;Alan<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=AY8XihNiS84\">La folle histoire de Zoom<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=qcENUD1faNo&amp;t=140s\">Finary : Le Coup de G\u00e9nie Qui VAUT des Millions !<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=NPPSAdQrBG8\">L\u2019EMPIRE PERNOD RICARD<\/a><\/li>\n<\/ul>\n<p><strong>TRAVAUX DIRIGES : 4 s\u00e9ances\u00a0<\/strong><\/p>\n<ul>\n<li>Id\u00e9e de cr\u00e9ation <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/08\/TD1.pdf\">TD1<\/a> : <a href=\"https:\/\/www.dailymotion.com\/video\/x3r07b9\">Trouver les bonnes id\u00e9es : 4 questions-cl\u00e9s<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=116ESDYjsek\">Des le\u00e7ons de d\u00e9brouillardise : l&rsquo;innovation frugale<\/a><\/li>\n<\/ul>\n<p>RoadMap stat\u00e9gique &amp; oraux de groupe (4 s\u00e9ances)<\/p>\n<ul>\n<li><a class=\"titre\" href=\"https:\/\/www.youtube.com\/watch?v=vWWZfNtY6S4\">Entreprises innovantes : est-ce une question de taille ?<\/a><\/li>\n<li><a class=\"titre\" href=\"https:\/\/www.youtube.com\/watch?v=hXW3VOfYWAk\">Qu\u2019est-ce qu\u2019une entreprise agile ?<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=LFhv3ZZ6ryE\">Comprendre le mod\u00e8le VRIO : pour \u00eatre distinctif et inimitable [Philippe Gattet]<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=5Ho6_AXjYdI\">Concurrence et comp\u00e9tences : le petit o de VRIO [Thomas Durand]<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=5E3G1sQKJiQ\">La strat\u00e9gie des entreprises, c&rsquo;est d&rsquo;abord de fuir la concurrence [Thomas Durand]<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=FKproHgrQKk&amp;t=11s\">Startups : rassembler les comp\u00e9tences et r\u00e9partir le capital [Etienne Krieger]<\/a><\/li>\n<li><a href=\"https:\/\/www.meilleurtaux.com\/credit-immobilier\/simulation-de-pret-immobilier\/calcul-des-mensualites.html\">Simulateur emprunt\u00a0<\/a><\/li>\n<\/ul>\n<p><b>TP EXAMENS : 2 s\u00e9ances\u00a0<\/b><\/p>\n<p><b>Pr\u00e9sentation Roadmap cr\u00e9ation d&rsquo;activit\u00e9 &#8211; Audit d&rsquo;une cr\u00e9ation r\u00e9elle\u00a0\u00a0<\/b><\/p>\n<p><em><strong><a href=\"https:\/\/www.youtube.com\/watch?v=7Lix9gaB6XU\">Les 3 crit\u00e8res d\u2019\u00e9valuation d\u2019une bonne strat\u00e9gie [Fr\u00e9d\u00e9ric Fr\u00e9ry]<\/a><\/strong><\/em><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Management d\u2019activit\u00e9s : Business Model (BUT GEA2 option GEMA) \u00ab\u00a0Des id\u00e9es, tout le monde en a. Souvent les m\u00eames. Ce qu&rsquo;il faut, c&rsquo;est savoir s&rsquo;en servir\u00a0\u00bb.\u00a0Coluche Evaluations : Cr\u00e9ation d&rsquo;un nouveau BM (cr\u00e9ation activit\u00e9 par groupe) et audit\/critique BM existant&#8230; <a class=\"more-link\" href=\"https:\/\/lionelmaltese.fr\/?page_id=44\">Continue Reading &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":40,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-44","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/44","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44"}],"version-history":[{"count":116,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/44\/revisions"}],"predecessor-version":[{"id":4903,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/44\/revisions\/4903"}],"up":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/40"}],"wp:attachment":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}