{"id":52,"date":"2014-08-21T21:10:24","date_gmt":"2014-08-21T21:10:24","guid":{"rendered":"http:\/\/lionelmaltese.fr\/?page_id=52"},"modified":"2026-04-09T16:05:57","modified_gmt":"2026-04-09T16:05:57","slug":"isem","status":"publish","type":"page","link":"https:\/\/lionelmaltese.fr\/?page_id=52","title":{"rendered":"Ms ISEM"},"content":{"rendered":"\n<p><a href=\"https:\/\/student.kedge.edu\/programmes\/sport-international-sport-event-management\">Ms International Sport &amp; Event Management&nbsp;&nbsp;<\/a><\/p>\n\n\n\n<p>Research dissertation :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/09\/MscISEMResearchDissertation25.pdf\">Methodology Presentation <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2017\/11\/GuidelinesResearchdissertation.docx\">Guidelines<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/citeseerx.ist.psu.edu\/viewdoc\/download?doi=10.1.1.462.5699&amp;rep=rep1&amp;type=pdf\">What Thery is not, Theorizing is (Karl E. Weick)<\/a><\/li>\n\n\n\n<li>Artificial Intelligence as a Resource and NOT a Competency &#8211;&gt; <strong><em>your competency<\/em><\/strong> <strong><em>is how to use AI as a resource<\/em><\/strong> to be more efficient : <a href=\"https:\/\/lionelmaltese.fr\/?page_id=4437\" data-type=\"link\" data-id=\"https:\/\/lionelmaltese.fr\/?page_id=4437\">AI contents for students<\/a> <\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"color: #003366;\"><strong><b>Commercial Business <\/b><b>Strategies<\/b><b> in Sport <\/b><b><i>Organisations<\/i><\/b><\/strong><\/span><\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2021\/09\/ISM-6-16-XX-01-FMALTESEBOUVANDREWEISZ.pdf\">Syllabus<\/a> with &nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/thomas-bouvrande-7506147\/?originalSubdomain=fr\">Thomas Bouvandre<\/a>&nbsp;&amp; <a href=\"https:\/\/www.linkedin.com\/in\/miweisz\/?ppe=1\">Michael Weisz<\/a><\/p>\n\n\n\n<p><strong><em>Grades 25 &#8211; 26 <\/em><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/12\/intcommercialbusinessrct25.pdf\">Lionel Maltese (INT SEM1)<\/a> &#8211; <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/12\/fracommercialbusinessrct25.pdf\">Lionel Maltese (FRA SEM1)<\/a> &#8211; <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2026\/01\/notesfrm26.pdf\">FRM (INT + FRA)<\/a><\/p>\n\n\n\n<p><em>Bonus (just information)<\/em> by <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/10\/Copie-de-2526_S01_ISM_M2_STR_0005_E_L_MRS_1_BOUVRANDE_ThomasINT.pdf\">Thomas Bouvrande (INT)<\/a> &#8211; <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/10\/2526_S01_ISM_M2_STR_0005_E_L_MRS_2_BOUVRANDE_Thomasvf.pdf\">Thomas Bouvrande (FRA)<\/a> &#8211; <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2026\/01\/NICOLASFLAMECOURT.pdf\">Nicolas FLAMECOURT (INT)<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/12\/Tableau-de-notes_ISEM-Internationaux_Section-1.pdf\">Sylvain Vachier (INT)<\/a> &#8211; <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/12\/Tableau-notes_ISEM-FR_Section-2.pdf\">Sylvain Vachier (FRA) <\/a>&#8211; <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2026\/01\/NOTES-COURS-PAM-ISEM-S1-S2.pdf\">Pierre-Alexandre MARTINI (INT+FR)<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/12\/KEDGE-ISEM-2025-CLASS-2.pdf\">Mohammed Al Nimer (INT)<\/a> &#8211; <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/12\/NOTES-2526_S01_ISM_M2_STR_0104_E_L_MRS_1_CHANTREAU_Alizee-1.pdf\">Aliz\u00e9e Chatreau (FRA)<\/a> &#8211; <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2026\/01\/Copie-de-Notes_Commercial-and-Social-Sponsorship-and-Operational-Activations_FC_NotesFinals.pdf\">Fran\u00e7ois Carrillat (FR)<\/a> &#8211; <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2026\/03\/GUILLET_Marie_Amelie.pdf\">Marie-Am\u00e9lie Guillet (FR)<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2026\/03\/strta26LM.pdf\">Lionel Maltese (Strategic Management) <\/a>&#8211; <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2026\/04\/NOTES-FINALES_Fan-Experience-Strategic-Stadium-ManagementMIKA.pdf\">Mika Sandrin (INT &amp; FRA)<\/a> &#8211; <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2026\/04\/RobSimmons1.pdf\">Rob Simmons (INT 1st part)<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2026\/04\/FeuilleAppel_Sport-Media-Consulting-and-Event-Communication-Operational-Strategy_int.pdf\">David Rouger (INT)<\/a> &#8211; <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2026\/04\/FeuilleAppel_Sport-Media-Consulting-_-Groupe-fr.pdf\">David Rouger (FR)<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2026\/04\/NOTES-ALAIN-GHIBAUDO-KEDGE-ISEM-2025.26.pdf\">Alain Ghibaudo (FR)<\/a> &#8211; <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2026\/04\/Note-ISEM-2025-26damien.pdf\">Damien Innocenti (INT)<\/a><\/p>\n\n\n\n<p>Book (french)&nbsp;: <a href=\"http:\/\/www.amazon.fr\/Marketing-du-sport-%C3%A9v%C3%A9nementiel-sportif\/dp\/2100713124\/ref=sr_1_cc_1?s=aps&amp;ie=UTF8&amp;qid=1411201155&amp;sr=1-1-catcorr&amp;keywords=lionel+maltese\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing du Sport et Ev\u00e9nementiel Sportif (Dunod)<\/a><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><\/div><\/div>\n\n\n\n<p>Book &amp; Chapter : <a href=\"https:\/\/www.taylorfrancis.com\/books\/e\/9781315742021\/chapters\/10.4324\/9781315742021-10\">Brand activation in sports organizations<\/a><br>(Frank Pons, Lionel Maltese, Marilyn Giroux)<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><span style=\"color: #003366;\"><em><strong>Lecture&nbsp;1 :&nbsp;Marketing&nbsp;Competencies &amp; Sport Business<\/strong><\/em><\/span><\/p><\/blockquote><\/figure>\n\n\n\n<p><strong><em>PPT Presentation<\/em><\/strong>&nbsp;&nbsp;: <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/08\/business125.pdf\"><strong>Business Session 1<\/strong><\/a><\/p>\n\n\n\n<p>Introduction :<\/p>\n\n\n\n<p><a href=\"https:\/\/www.ted.com\/talks\/angela_lee_duckworth_grit_the_power_of_passion_and_perseverance\/transcript\">The Grit : The Power of Passion and Perseverance by Angela Lee Duckworth<\/a><\/p>\n\n\n\n<p>First practices :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=n6S1JoCSVNU\" target=\"_blank\" rel=\"noopener noreferrer\">Together | LeBron James <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.om.net\/videos\/338310\/marseille-football-city-ne-rater-sous-aucun-pretexte\">Marseille, a football city<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.forbes.com\/sites\/justinbirnbaum\/2025\/08\/22\/roger-federer-is-now-a-billionaire\/?utm_source=TWITTER&amp;utm_medium=social&amp;utm_content=17958578898&amp;utm_campaign=sprinklrForbesMainTwitter\">Tennis Legend Roger Federer Is Now A Billionaire (Forbes)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=Nj_kiUXdXDI\">OM<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=syuXV6A7O6g\"><\/a><a href=\"https:\/\/www.youtube.com\/watch?v=syuXV6A7O6g\">D-WADE<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=YhqiSO_UFxg\">Liverpool<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=t1vaembXXRE\">NBA Lane | \u201cWelcome to NBA Lane\u201d<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=caa4Pk_EWm0\">Formula 1&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=6c9hFGtSUF8\">Memories of #Paris2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.lemonde.fr\/en\/sports\/video\/2024\/08\/14\/paris-2024-olympics-unforgettable-moments_6715269_9.html\">Paris 2024 Olympics&rsquo; unforgettable moments<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/christopher-pratt.com\/\">Christopher Pratt&nbsp;<\/a> &#8211; <a href=\"https:\/\/www.youtube.com\/watch?v=C-EiCxGK8og\">Vend\u00e9e Globe&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=kerYG5vEm7w\">Ways to Create Sponsorship Packages that Sell<\/a><\/li>\n<\/ul>\n\n\n\n<p>Links :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/footballbenchmark.com\/w\/who-leads-europe-s-clubs-ceo-profiles-and-pathways-across-the-big-five-leagues\">Who leads Europe\u2019s clubs? CEO profiles and pathways across the \u201cBig Five\u201d Leagues<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=7uMsFFEswGw\">How David Stern Saved The NBA<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=sZGuFIxcEwQ\">David Stern (Former NBA Commissioner) at Seton Hall University<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.sportbusiness.com\/\">Sport Business<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.img.com\/home.aspx\">IMG<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sports.caa.com\/\">CAA Sports<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.octagon.com\/\">Octagon <\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/www.amazon.fr\/What-Teach-Harvard-Business-School\/dp\/0553345834\" target=\"_blank\"><span style=\"color: #0066cc;\">Mark McCormack : <\/span><span class=\"a-size-large\" id=\"productTitle\"><span style=\"color: #0066cc;\">What They Don&rsquo;t Teach You At Harvard Business School<\/span><\/span><\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/www.amazon.fr\/32-Ways-Be-Champion-Business\/dp\/0307461890\/ref=sr_1_1?s=english-books&amp;ie=UTF8&amp;qid=1411200406&amp;sr=1-1&amp;keywords=magic+johnson+business\" target=\"_blank\"><span style=\"color: #0066cc;\">Magic Johnson : &nbsp;<\/span><span class=\"a-size-large\" id=\"productTitle\"><span style=\"color: #0066cc;\">32 Ways to Be a Champion in Business<\/span><\/span><\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/www.theelusivefan.com\/index.html\" target=\"_blank\"><span style=\"color: #0066cc;\">The Elusive Fan by <\/span><span class=\"author\"><span style=\"color: #0066cc;\">Irving Rein<\/span><\/span><span style=\"color: #0066cc;\">, <\/span><span class=\"author\"><span style=\"color: #0066cc;\">Philip Kotler<\/span><\/span><span style=\"color: #0066cc;\">&nbsp;and <\/span><span class=\"author\"><span style=\"color: #0066cc;\">Ben Shields<\/span><\/span>&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.kosmosholding.com\/\">KOSMOS \u2013 Gerard Piqu\u00e9<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/-fan-relationship-manager-et-sponsorship-activation-manager-deux-metiers-d-avenir-dans-le-sport-business\/780264\">\u00abFan Relationship Manager\u00bb et \u00abSponsorship Activation Manager\u00bb, deux m\u00e9tiers d\u2019avenir dans le sport business<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2017\/09\/pour-un-heritage-culturel-educatif-de-paris2024.html\">Pour un h\u00e9ritage culturel \u00e9ducatif de Paris2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.francetvinfo.fr\/sports\/foot\/ligue-1\/ligue-1-de-l-appel-d-offres-tardif-a-la-communication-bancale-de-dazn-les-raisons-de-craindre-un-fiasco_6728241.html\">Ligue 1 : appel d&rsquo;offres tardif, communication bancale&#8230; DAZN, un parcours sem\u00e9 d&#8217;emb\u00fbches pour attirer de nouveaux abonn\u00e9s<\/a><\/li>\n\n\n\n<li>Video :<a href=\"https:\/\/www.youtube.com\/watch?v=ZUVAnepjQaM\"> How to create your own luck&nbsp;by Philippe Gabilliet&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>French links<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/quelles-competences-strategiques-pour-les-dirigeants-du-football\/641579\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0066cc;\">Quelles comp\u00e9tences strat\u00e9giques pour les dirigeants du football ?<\/span><\/a>&nbsp;(France Football)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.xerficanal.com\/economie\/emission\/Philippe-Gattet-Sport-business-les-strategies-pour-s-adapter-aux-nouveaux-modeles-d-affaires-_3752483.html?utm_source=sendinblue&amp;utm_campaign=XC200224&amp;utm_medium=email\">Sport business : les strat\u00e9gies pour s\u2019adapter aux nouveaux mod\u00e8les d\u2019affaires<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/La-performance-pas-seulement-une-affaire-de-chiffres\/549183\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0066cc;\">La performance, pas seulement une affaire de chiffres<\/span><\/a>&nbsp;(France Football)<\/li>\n\n\n\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/france-recherche-business-model\/556397\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0066cc;\">France recherche business model<\/span><\/a>&nbsp;(France Football)<\/li>\n\n\n\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/La-culture-transferts-ou-comment-les-clubs-perdent-leur-identite\/588890\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0066cc;\">La culture transferts, ou comment les clubs perdent leur identit\u00e9<\/span><\/a>&nbsp;(France Football)<\/li>\n\n\n\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2015\/02\/lconomie-circulaire-de-lolympique-lyonnais.html\" target=\"_blank\" rel=\"noopener noreferrer\">L\u2019\u00e9conomie circulaire de l\u2019Olympique Lyonnais<\/a>&nbsp;(Le Figaro\/Sport24)<\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/08\/Des-stades-et-des-questions.pdf\">Des stades et des questions<\/a>&nbsp;(France Football)<\/li>\n\n\n\n<li><a href=\"http:\/\/www.lenouveleconomiste.fr\/a-bout-de-souffle-10193\/\" target=\"_blank\" rel=\"noopener noreferrer\">Le football professionnel fran\u00e7ais en qu\u00eate d\u2019un nouveau mod\u00e8le<\/a> (Le Nouvel Economiste)<\/li>\n\n\n\n<li><a href=\"http:\/\/www.lenouveleconomiste.fr\/le-business-model-de-lolympique-lyonnais-du-club-de-foot-a-lentreprise-de-spectacle-11702\/\" target=\"_blank\" rel=\"noopener noreferrer\">Le business model de l\u2019Olympique Lyonnais \u2013 Du club de foot \u00e0 l\u2019entreprise de spectacle<\/a> (Le Nouvel Economiste)<\/li>\n\n\n\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2014\/05\/fair-play-financier-uefa-et-rationalite-economique-du-sport-business.html\">Fair Play financier UEFA et rationalit\u00e9 \u00e9conomique du sport business ?<\/a>&nbsp;(Le Figaro\/Sport24)<\/li>\n\n\n\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/08\/le-top-14-et-sa-culture-rugby-une-ressource-rare-et-valorisable.html\">Le Top 14 et sa \u00ab Culture Rugby \u00bb : une ressource rare et valorisable<\/a>&nbsp;(Le Figaro\/Sport24)<\/li>\n\n\n\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/03\/bayern-munich-le-modele-economique-du-sport-business.html\">Bayern Munich, le \u00ab&nbsp;mod\u00e8le&nbsp;\u00bb \u00e9conomique du Sport Business<\/a>&nbsp;(Le Figaro\/24)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=lkWiAQHyYkU\">Jean-Claude Blanc&nbsp;(Podcast PAUSE)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.flashscore.fr\/actualites\/les-groupes-de-supporters-de-l-om-un-actif-economique-du-club-a-encadrer-juridiquement\/MmsEot9F\/\">Les groupes de supporters de l\u2019OM, un actif \u00e9conomique du club \u00e0 encadrer juridiquement ?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wearemeent.com\/\">Meent (SportCarriere) <\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.sportstrategies.com\/sportrh\" target=\"_blank\" rel=\"noopener noreferrer\">Sport Strat\u00e9gies<\/a><\/li>\n\n\n\n<li>Cas Relance BNP Paribas Masters (<a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/08\/Bercy2.ppt\">Bercy2<\/a>)&nbsp;&#8211; Op\u00e9ration lifting \u00e0 Bercy&nbsp;(<a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/08\/Le-Figaro-Sports.pdf\">Le Figaro &#8211; Sports<\/a>)<\/li>\n\n\n\n<li>Vid\u00e9o : <a href=\"http:\/\/vimeo.com\/8703455\" target=\"_blank\" rel=\"noopener noreferrer\">Show Fred Viktor<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/08\/Deschamps-manager-de-la-chance.pdf\">Deschamps manager de la chance<\/a>&nbsp;(France Football)<\/li>\n\n\n\n<li>Vid\u00e9o : <a href=\"https:\/\/www.youtube.com\/watch?v=5B7ocazsr_0\" target=\"_blank\" rel=\"noopener noreferrer\">Management de la chance par&nbsp;Philippe Gabilliet (ESCP)&nbsp;<\/a><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"color: #003366;\"><strong><em>Lecture 2 : Sponsorship activation <\/em><\/strong><\/span><\/p>\n<\/blockquote>\n\n\n\n<p><strong>PPT&nbsp;Presentation<\/strong> : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/08\/business225.pdf\"><strong>Business Session 2<\/strong><\/a><\/p>\n\n\n\n<p>Links :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/rtrsports.com\/en\/blog\/what-is-sports-sponsorship-activation\/\">Sports sponsorship activation \u2013 the basics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.drivesportsmarketing.com\/balancing-sponsorship-and-activation-budgets\/\" data-type=\"link\" data-id=\"https:\/\/www.drivesportsmarketing.com\/balancing-sponsorship-and-activation-budgets\/\">BALANCING SPONSORSHIP AND ACTIVATION BUDGETS<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.forbes.com\/sites\/stephendiorio\/2023\/12\/13\/a-formula-for-multiplying-the-financial-value-of-sponsorships\/?sh=43c94dd0d12b\">A Formula For Multiplying The Financial Value Of Sponsorships<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=XP3buPnHKuA\">Toyota Jeux Olympiques et Paralympiques Paris 2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sponsorship.sportbusiness.com\/category\/activations\/\">SportBusiness Sponsorship<\/a><\/li>\n\n\n\n<li>Video : <a href=\"https:\/\/youtu.be\/GrlmWKKmVRY\">How Man City chooses its sponsorship partners<\/a><\/li>\n\n\n\n<li>Video : <a href=\"https:\/\/www.youtube.com\/watch?v=IUFBNUtjQD4\">How Sponsorship Works -Sponsorship in Marketing &#8211; Cornwell<\/a><\/li>\n\n\n\n<li>Video : <a href=\"https:\/\/www.youtube.com\/watch?v=QnHCc6zSr6s\">Leveraging and Activation &#8211; Sponsorship in Marketing Cornwel<\/a><\/li>\n\n\n\n<li>Video : <a href=\"https:\/\/www.youtube.com\/watch?v=2xd2SKiHu4Y\">Assessing Prospect Potential &#8211; Sponsorship in Marketing Cornwell<\/a><\/li>\n\n\n\n<li>Video : <a href=\"https:\/\/www.youtube.com\/watch?v=yxfcw8Knx0Q\">Sponsorship Engagement- Sponsorship in Marketing Cornwell<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.sponsorship-awards.co.uk\/how-activate-sponsorship-%E2%80%93-12-basic-ways\">How To Activate A Sponsorship \u2013 12 Top Tips To Greater Success<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.sportbusiness.com\/sportbusiness-international\/art-activation\">The Art of Activation<\/a> <\/li>\n\n\n\n<li><a href=\"http:\/\/www.activative.co.uk\/\">Activative <\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.txmsports.co.uk\/article\/8139\/sponsorship-activation---the-most-powerful-communication-tool\">TXM Sponsorship Activation Vision<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/psgworldnation.com\/2019\/02\/21\/psgs-commercial-strategy-jean-claude-blanc-en-fr\/\">PSG Commercial Strategy &#8211; JC Blanc<\/a><\/li>\n\n\n\n<li>&nbsp;<a href=\"https:\/\/press.accor.com\/a-summer-for-all-in-china\/?lang=en\">PSG \/ Accor ALL in China<\/a><\/li>\n\n\n\n<li>&nbsp;<a rel=\"noopener noreferrer\" href=\"http:\/\/www.sponsorship.com\/iegsr\/2013\/10\/21\/Inside-PepsiCo-s--One-For-All,-All-For-One--Sponso.aspx\" target=\"_blank\"><span style=\"color: #0066cc;\">Inside PepsiCo\u2019s \u201cOne For All, All For One\u201d Sponsorship Strategy<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sponsorship.com\/Latest-Thinking\/Rio-2016-Olympic-Sponsorship-Insights\/Coca-Cola.aspx\">IEG Coca Cola Olympics<\/a><\/li>\n\n\n\n<li>Video : <a href=\"https:\/\/vimeo.com\/92547346\">Taco Bell NBA<\/a><\/li>\n\n\n\n<li>Video :  <a href=\"https:\/\/www.youtube.com\/watch?v=sL7VL_2_xwU&amp;list=PLDejAjKdY-xh33ZNB2GYqbt50-sSUZhks\">AIG Touchline and Haka 360\u00b0 Launch<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/migalareport.com\/node\/563\">How to Increase Fan Engagement in Sponsorship Activation through Social Media<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2022\/06\/03\/driving-consumer-engagement-through-sports-sponsorship-activation\/?sh=383a3a496df8\">Driving Consumer Engagement Through Sports Sponsorship Activation<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.amazon.fr\/Sponsorship-Marketing-Effective-Communication-through-ebook\/dp\/B00LW27FTE\/ref=sr_1_6?s=english-books&amp;ie=UTF8&amp;qid=1411214531&amp;sr=1-6&amp;keywords=public+relations+sport\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0066cc;\">Sponsorship in Marketing: Effective Communication through Sports, Arts and Events by Bettina Cornwell (Routledge)<\/span><\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/www.partnershipactivation.com\/\" target=\"_blank\"><span style=\"color: #0066cc;\">Partnership Activations <\/span><\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.nba.com\/cares\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0066cc;\">NBA Care<\/span><\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/espn.go.com\/espn\/citizenship\/\" target=\"_blank\"><span style=\"color: #0066cc;\">ESPN Corporate Citizenship<\/span><\/a><\/li>\n\n\n\n<li>Video : <a href=\"http:\/\/vimeo.com\/62541591\"><span style=\"color: #0066cc;\">Intel Experience by Fred Viktor<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=jAF2hZxdFRE&amp;list=PLlVnwmb1zQUMDiVRDCWtMzpqIpwDghlWt\">Benfica Safety video | Emirates Airline<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=F3oA5FNxMtY\">Formula 1\u00ae is a Fan Company | Salesforce<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>French links :<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sportbuzzbusiness.fr\/interview-fabien-gavard-gaton-directeur-du-sponsoring-accor-all-x-psg.html\">Interview : Fabien Gavard-Gaton, Directeur du Sponsoring Accor (ALL X PSG)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/webfootballclub.fr\/crowdiq-psg-revenus-sponsoring\/\">CrowdIQ : l\u2019arme secr\u00e8te du PSG pour maximiser ses revenus sponsoring<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2015\/11\/bnp-paribas-active-les-fans-de-tennis-et-lance-le-sponsoring-30.html\"><span style=\"color: #0066cc;\">BNP Paribas active les fans de tennis et lance le sponsoring 3.0<\/span><\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/www.francefootball.fr\/news\/le-parrainage-sportif-une-ressource-a-activer\/604802\" target=\"_blank\"><span style=\"color: #0066cc;\">Le parrainage sportif, une ressource \u00e0 activer<\/span><\/a>&nbsp;(France Football)<\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/08\/Les-enjeux-du-sponsoring.pdf\">Les enjeux du sponsoring<\/a>&nbsp;(France Football)<\/li>\n\n\n\n<li><a href=\"http:\/\/medias.dunod.com\/document\/9782100713127\/Feuilletage.pdf\">Chapitre 3 \u00ab\u00a0Activation du parrainage sportif\u00a0\u00bb Marketing du Sport et Ev\u00e9nementiel Sportif (Dunod)<\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/www.sporsora.com\/index.php\/sample-sites\/\" target=\"_blank\"><span style=\"color: #0066cc;\">Troph\u00e9es Sporsora<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/tfc.pdf\">Clubs Responsables, l\u2019exemple du TFC<\/a>&nbsp;(France Football)<\/li>\n\n\n\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/07\/roland-garros-un-business-responsable.html\">Roland Garros : un business responsable ? <\/a>(Le Figaro\/Sport24)<\/li>\n\n\n\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/05\/latp-fait-sa-green-week-a-nice.html\">L\u2019ATP fait sa \u00ab Green Week \u00bb \u00e0 Nice <\/a>(Le Figaro\/Sport24)<\/li>\n\n\n\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2012\/12\/lcosysteme-sport-responsable-generali-innove.html\">L\u2019\u00e9cosyst\u00e8me Sport Responsable : Generali innove <\/a>(Le Figaro\/Sport24)<\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/CaravaneTourdeFrance.pdf\">Caravane Tour de France<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.sport-responsable.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sport Responsable &#8211; Generali<\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/www.groupefdj.com\/fr\/fondation\/qui-sommes-nous\/positionnement\/\" target=\"_blank\">Fondation Fran\u00e7aise Des Jeux<\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/www.opennicecotedazur.com\/upload\/developpement-durable\/ProgrammeEcoCitoyen2014.pdf\" target=\"_blank\">Open Nice C\u00f4te d&rsquo;Azur \/ Green Week ATP<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.amazon.fr\/Sport-RSE-Vers-management-responsable\/dp\/2804166562\" target=\"_blank\" rel=\"noopener noreferrer\">Ouvrage Sport est RSE : Vers un management responsable ? (De Boeck)<\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"https:\/\/www.youtube.com\/watch?v=FY2CQCwwoYs\" target=\"_blank\">Chabal Sport Citoyen &amp; Play International <\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/Les-clubs-au-service-de-la-marque-d-un-territoire\/612707\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0066cc;\">Les clubs au service de la marque d\u2019un territoire<\/span><\/a>&nbsp;(France Football)<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong><span style=\"color: #003366;\">Lecture 3 : Ticketing, FRM&nbsp;&amp; Venue Management<\/span><\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>PPT&nbsp;Presentation<\/strong> : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/08\/business325.pdf\"><strong>Business Session 3<\/strong><\/a><\/p>\n\n\n\n<p>Links :<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ns-businesshub.com\/business\/sport-technology-fan-experience\/\">Redefining the future of sports \u2013 how emerging tech will evolve the fan experience <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.eugene-or.gov\/DocumentCenter\/View\/38415\/The-Future-of-the-Sports-Fan\">The Future of the Sports Fan<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ftstrategies.com\/en-gb\/insights\/fan-engagement\/\">Fan Engagement: football clubs consider themselves content providers. They need to start acting like it<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/us\/Documents\/technology-media-telecommunications\/us-tmt-stadium-experience-keeping-sports-fans-engaged-loyal.pdf\">The Stadium Experience Keeping sports fans engaged\u2014and loyal<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/consumer-business\/articles\/sports-loyalty-scoreboard.html\">Game plan for enhancing fan engagement (Deloitte)<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.fanstriker.com\/interview-ryan-murrant-brentford-fc-fr\/\">Fan Engagement Manager Brentford FC<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/frntofficesport.com\/sacramento-kings-blockchain-reward\/\">Sacramento Kings Continuing Push To Remain NBA\u2019s Tech Leader<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nba.com\/news\/nba-microsoft-announce-new-partnership-deal-analysis\">NBA, Microsoft team up to redefine the fan experience<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/engagerm.com\/case-studies\/la-clippers-case-study\/\">LA Clippers Case Study<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sportbusinesschain.com\/2018\/02\/sport-monetisation-series-fan-engagement\/\"><span class=\"fl-heading-text\">Sport Monetisation Series: Fan Engagement <\/span><\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.slideshare.net\/DaroldConklin\/falcons-smarter-stadium\">Atlanta Falcons Smarter Stadium <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2015\/09\/cisco_se_brochure.pdf\"><span style=\"color: #0066cc;\">Cisco Fan Experience<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=XqmStkVnF6k\">Fan Relationship Management App<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.slideshare.net\/HuaweiEnterprise\/atos-global-insight-of-making-stadium-smart-smart-stadium-it-leaders-round-table-on-may-15th-2014-35116372\">Atos global insight of making stadium smart&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/g2strategic.net\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0066cc;\">G2 Strategic (Marshall Glickman)<\/span><\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/www.global-spectrum.com\/region\/en\/index.aspx\" target=\"_blank\"><span style=\"color: #0066cc;\">Global Spectrum <\/span><\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/www.aegworldwide.com\/facilities\/stadiums\/stadiums\" target=\"_blank\"><span style=\"color: #0066cc;\">AEG Facilities<\/span><\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/link.springer.com\/article\/10.1057\/palgrave.dbm.3240292\" target=\"_blank\"><span style=\"color: #0066cc;\">From CRM to FRM: Applying CRM in the football industry<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.accenture.com\/lv-en\/case-studies\/communications-media\/golden-state-warriors-fan-experience\">An MVP caliber fan experience<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/geoffwnjwilson.com\/2023\/04\/06\/the-fan-journey-model\/\">THE FAN JOURNEY MODEL<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/kennethcortsen.com\/football-economy\/fan-relationship-management-key-professional-sports-looking-participation-touchpoint\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0066cc;\">Fan Relationship Management is key in Professional Sports<\/span><\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/www.thesportsfanjournal.com\/\" target=\"_blank\"><span style=\"color: #0066cc;\">The Sports Fan Journal<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/08\/12MAN.pdf\"><span style=\"color: #0066cc;\">12h Man Seahawks Texas A&amp;M<\/span><\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.sportsbusinessdaily.com\/Journal\/Issues\/2016\/01\/11\/Opinion\/Sutton-Impact.aspx\">How teams can use Maslow\u2019s hierarchy to build fan relationship <\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/legia.com\/en\/news\/legia-s-fan-loyalty-programme-draws-worldwide-attention-51269\">Legia&rsquo;s Fan Loyalty Programme<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/kennethcortsen.com\/fan-relationship-management-key-professional-sports-looking-participation-touchpoint\/\">Fan relationship management is key in professional sports <\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.billowapp.com\/engaging-sports-fans-at-games\/\">Engaging Sports Fans at Games<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/linkis.com\/www.fanengagement.nl\/EfsE8\">The economics of fan engagement<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2017\/11\/TheOpportunitiesofDataAggregrationbyShaneWarden-ATPMedia.pptx\">Data strategy ATP<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.thebusinessofsports.com\/2016\/06\/10\/infographic-friday-the-future-of-the-sports-fan\/\">Infographic Friday: The Future of the Sports Fan <\/a><\/li>\n\n\n\n<li>Video : <a href=\"https:\/\/www.youtube.com\/watch?v=zodWML6-9Qc\">IBM Partners for a Smarter New Atlanta Stadium<\/a><\/li>\n\n\n\n<li>Video : <a rel=\"noopener noreferrer\" href=\"https:\/\/www.youtube.com\/watch?v=ci--X4cCJ2c\" target=\"_blank\"><span style=\"color: #0066cc;\">The new Santiago Bernab\u00e9u<\/span><\/a><\/li>\n\n\n\n<li>Video : <a href=\"https:\/\/www.youtube.com\/user\/42analytics\/videos\">MIT Sloan Sports Analytics Boston<\/a><\/li>\n\n\n\n<li>Video : <a rel=\"noopener noreferrer\" href=\"https:\/\/www.youtube.com\/watch?v=dLzDDz60Mwo\" target=\"_blank\"><span style=\"color: #0066cc;\">O2 Arena<\/span><\/a><\/li>\n\n\n\n<li>Vid\u00e9o : <a href=\"https:\/\/www.youtube.com\/watch?v=_YY1aopYss8\">Tottenham Hotspur Stadium Facts<\/a><\/li>\n\n\n\n<li>Video : <a rel=\"noopener noreferrer\" href=\"https:\/\/www.youtube.com\/watch?v=m7DNau3UBqQ\" target=\"_blank\"><span style=\"color: #0066cc;\">Show Pre game Canadians NHL<\/span><\/a><\/li>\n\n\n\n<li>Video : <a href=\"https:\/\/www.youtube.com\/watch?v=WpcDgiRmCYs\">Reinventing fan engagement by Johan Cruyff Institute<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/open.spotify.com\/episode\/5HLxVXXCK8AhMVubvYb384?si=m3ipaXPTSyaXgTll81ExfA\">Les enjeux de l\u2019exp\u00e9rience client &#8211; Frank Pons (Doyen FSA-ULAVAL) podcast la fourmi<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>French links&nbsp;:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/la-valeur-d-une-place-en-tribune\/568904\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0066cc;\">La valeur d\u2019une place en tribune<\/span><\/a>&nbsp;(France Football)<\/li>\n\n\n\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/Pour-un-plan-labrune\/594941\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0066cc;\">Pour un plan Labrune<\/span><\/a>&nbsp;(France Football)<\/li>\n\n\n\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/Choyer-ses-fans-mais-pour-quoi-faire\/545819\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0066cc;\">Choyer ses fans, mais pour quoi faire ?<\/span><\/a>&nbsp;(France Football)<\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/fan.pdf\">Le fan et sa valeur \u00e9conomique<\/a> (France Football)<\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/juve.pdf\">Juventus Stadium, l\u2019efficience \u00e0 l\u2019italienne<\/a>&nbsp;(France Football)<\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/Clubetstade.pdf\">Clubs et stades, le mariage de raison<\/a>&nbsp;(France Football)<\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/10\/datatainment.pdf\">Le \u00ab\u00a0Datatainment\u00a0\u00bb<\/a>&nbsp;(France Football)<\/li>\n\n\n\n<li><a href=\"http:\/\/www.fanstriker.com\/interview-ryan-murrant-brentford-fc-fr\/\">Fan Engagement Manager Brentford FC<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/eforsports.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">eForSports (Service et conseil en billetterie)<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.lafourmi.biz\/\" target=\"_blank\" rel=\"noopener noreferrer\">Agence La Fourmi <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/Presentation_VINCISTADIUM_Generique.ppt\">Pr\u00e9sentation VINCI STADIUM<\/a><\/li>\n\n\n\n<li><a href=\"bayern-munich-le-modele-economique-du-sport-business\" target=\"_blank\" rel=\"noopener noreferrer\">Bayern Munich, le \u00ab\u00a0mod\u00e8le\u00a0\u00bb \u00e9conomique du Sport Business <\/a>(Le Figaro\/Sport24)<\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/SPOR_005Velodrome.pdf\">Stade V\u00e9lodrome (La Provence)<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/medias.dunod.com\/document\/9782100713127\/Feuilletage.pdf\">Chapitre&nbsp;4 \u00ab&nbsp;Marketing relationnel, Relatio<\/a><a href=\"http:\/\/medias.dunod.com\/document\/9782100713127\/Feuilletage.pdf\">ns Publiques et&nbsp;Billetterie&nbsp;\u00bb Marketing du Sport et Ev\u00e9nementiel Sportif (Dunod)<\/a><\/li>\n\n\n\n<li>Vid\u00e9o : <a href=\"http:\/\/www.dailymotion.com\/video\/xws2kx_le-talk-economie-marsactu-lionel-maltese_news\" target=\"_blank\" rel=\"noopener noreferrer\">Ar\u00e9na Marseille (Marsactu &#8211; Lionel Maltese)<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><span style=\"color: #003366;\"><em><strong>Lecture 4 :&nbsp;RCT &amp; OM Activations Workshop <\/strong><\/em><\/span><\/p><\/blockquote><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/rctoulon.com\/\">RCT<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=rBKse-6I_24\">OM Champions Project<\/a>&nbsp;(Frank McCourt)<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>Lecture 5 : Exam<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>OM Group Pr\u00e9sentations&nbsp; : \u00ab\u00a0Sponsorship activations &amp; OM Champion Project\u00a0\u00bb &amp; \u00ab\u00a0RCT\u00a0\u00bb<\/p>\n\n\n\n<p>Ticketing marketing &amp; FRM project for Federation Deadline 8 st Janyary 2026<\/p>\n\n\n\n<p>&#8211;&gt; <strong><em>Exams Expectations : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/11\/Commercial-Business-Strategies-in-Sport-Organisations-exams-expectations-25.pdf\">PDF<\/a> &amp; <a href=\"http:\/\/youtu.be\/ZGrceNwEfMI?hd=1\">Podcast<\/a><\/em><\/strong><\/p>\n\n\n\n<p>&#x2663;&#x2663;&#x2663;&#x2663;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Strategic Management and sales &amp; digital marketing in sports organisations<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p><strong><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2022\/12\/SyllabusSemester2MscISEMMalteseLadik.pdf\">Syllabus<\/a>&nbsp;with <a href=\"http:\/\/www.shu.edu\/academics\/profiles\/faculty\/349125\"><span style=\"color: #0066cc;\">Daniel Ladik<\/span><\/a><\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>Lecture 1 : Sport Business Ecosystem<\/strong><\/em> <em><strong>&amp; Creation<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>2026 Introduction <a href=\"https:\/\/www.on.com\/en-us\/explore\/about-on?srsltid=AfmBOorDnP-tvkl8IlB2AShsKcNzYbw6zY6Bbt47ptsnWMznZCWao9OG\"><strong><em>ON<\/em><\/strong><\/a> : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/12\/ON-INTRO226.pdf\"><em>On Running: Turning Serendipity into Strategy<\/em><\/a><\/p>\n\n\n\n<p>Video \/ Podcast : <a href=\"https:\/\/www.youtube.com\/watch?v=1IFJPfePexc\">On Co-Founder Talks Growth, Roger Federer &amp; Zendaya, Run Clubs<\/a><\/p>\n\n\n\n<p><strong>Powerpoint presentation :&nbsp;<a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/08\/StrategicSportBusinessManagement126.pdf\">Lecture 1 Ecosystem<\/a><\/strong><\/p>\n\n\n\n<p><em>Materials and links :<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ineos.com\/news\/ineos-group\/jean-claude-blanc-to-become-ineos-sport-ceo\/\">Jean Claude Blanc to become INEOS Sport CEO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=d679Mk5Z__A\">Who is Jean-Claude Blanc? Ex-Juventus, PSG chief to become new CEO of Man United<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=lkWiAQHyYkU\">Jean-Claude Blanc, Directeur Ex\u00e9cutif du Paris Saint-Germain<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/www.thewoodeneffect.com\/\">The Life and Legacy of John R. Wooden : STRUGGLING TO FIND YOUR INNER GREATNESS?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=7uMsFFEswGw\">How David Stern Saved The NBA<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=sZGuFIxcEwQ\">David Stern (Former NBA Commissioner) at Seton Hall University<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=HxJZk01R_Xo\">A22&rsquo;s proposal for a new European club football competition<\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/www.francefootball.fr\/news\/quelles-competences-strategiques-pour-les-dirigeants-du-football\/641579\" target=\"_blank\"><span style=\"color: #0066cc;\">Quelles comp\u00e9tences strat\u00e9giques pour les dirigeants du football ?<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.francefootball.fr\/news\/foot-et-ecosysteme\/800426\">Foot et \u00ab\u00e9cosyst\u00e8me\u00bb<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/les-nouveaux-entrepreneurs-made-in-harvard-de-la-ligue-1\/749938\"><span style=\"color: #0066cc;\">Les nouveaux entrepreneurs made in Harvard de la Ligue 1<\/span><\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/www.francefootball.fr\/news\/L-alchimie-d-une-equipe-de-football\/652112\" target=\"_blank\"><span style=\"color: #0066cc;\">L\u2019alchimie d\u2019une \u00e9quipe de football<\/span><\/a><\/li>\n\n\n\n<li><a rel=\"\" href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2016\/01\/presidentalchimiste.pdf\">Pr\u00e9sidents alchimistes<\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2015\/02\/lconomie-circulaire-de-lolympique-lyonnais.html\" target=\"_blank\">L\u2019\u00e9conomie circulaire de l\u2019Olympique Lyonnais<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/etudiant.kedge.edu\/actualites-etudiant\/parc-olympique-lyonnais-un-modele-economique-murement-reflechi\">Parc Olympique Lyonnais : un mod\u00e8le \u00e9conomique murement r\u00e9fl\u00e9chi<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/12\/05Maltese.pdf\">Managing assets in the field of sports special events<\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/en.wikipedia.org\/wiki\/Business_ecosystem\" target=\"_blank\">Business Ecosystem<\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/www.strategicmanagementinsight.com\/topics\/resource-based-view.html\" target=\"_blank\">Resource-Based View<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.davidjteece.com\/dynamic-capabilities\">DYNAMIC CAPABILITIES by David Teece <\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/annualreport.mcfc.co.uk\/\" target=\"_blank\">Manchester City Annual Report<\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/12\/BlancoForcadell.pdf\" target=\"_blank\">Real Madrid football club: A new model of business organization for sports clubs in Spain<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.atptour.com\/en\/news\/one-vision-june-2022-launch\">ATP Launches &lsquo;OneVision&rsquo; Strategic Plan<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/onevision.atptour.com\/onevision\/\">OneVision BUILDING OUR FUTURE ATP TOUR <\/a><\/li>\n<\/ul>\n\n\n\n<p><em>Video<\/em> :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/frntofficesport.com\/david-stern-umass-amherst\/\">Former NBA Commissioner David Stern Looks Back On Career in Keynote at UMass Amherst<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=2rYpAbSLlCc\">The Crossover : Marshall Glickman CEO EUROLEAGUE<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=FCyC7sbdf-U\">The business of the National Football League | NFL | How do teams make money?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=2I4Gj78yjCA&amp;t=67s\">Inside Bayern Munich: Business of Sport Special<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=gv8uBl8XIN4\">World sports franchise business<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.inc.com\/mark-cuban\/playbook-sports-industry-new-meaning-business.html\">The Dallas Mavericks owner explains why owning a sports team is unlike any other business<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=6KMjZomBUvU\">Football and Money : 6 Ways in which football clubs make money !<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=I-5gaT7AVUM\">The VRIO Analysis explained<\/a><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>L<\/em><\/strong><em><strong>ecture 2 :  Business Model configuration<\/strong><\/em> <em><strong>&amp; Strategic Audit <\/strong><\/em><strong><em>RoadMap<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Powerpoint presentation :&nbsp;<a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/08\/StrategicSportBusinessManagement226.pdf\">Lecture 2 Business Model <\/a><\/strong><\/p>\n\n\n\n<p><em>Materials and links :<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/gabrielaamatos.medium.com\/the-business-models-of-sports-organizations-6d63f357f511\">The business models of sports organizations<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.davidjteece.com\/dynamic-capabilities\">David Teece <\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"https:\/\/strategyzer.com\/\" target=\"_blank\">Build better business models<\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/ir.manutd.com\/company-information\/business-model.aspx\" target=\"_blank\">Manchester United Business Model<\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/harvardsportsanalysis.files.wordpress.com\/2009\/09\/the-nfl-business-model-and-potential-lockout.pdf\" target=\"_blank\">NFL Business Model<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/12\/Chapter4SpringerLmLateseBusinessModel.pdf\">Managing and Modeling the Combination of Resources in Professional Sporting Events<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=prW--AMepB0\">Merci Marseille FIBA 3&#215;3 World Tour Marseille 2025<\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/www.open13.fr\/home.html\" target=\"_blank\">Open13<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=INjZ8exgCHE\">Jean-Fran\u00e7ois Caujolle: Ex-N\u00b04 fran\u00e7ais et directeur de l&rsquo;Open 13 \u00e0 Marseille (ATP 250)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=lWj_y2LNPjQ\">Jo-Wilfried Tsonga &#8211; Le 5\u00e8me des Big Four<\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/4slamtennis.com\/en\/\" target=\"_blank\">4 Slam Tennis Academy <\/a><\/li>\n\n\n\n<li><span class=\"n fn\"><span class=\"full-name\" dir=\"auto\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Karti_Chidambaram\">Karti P.Chidambaram<\/a><\/span><\/span><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/en.wikipedia.org\/wiki\/P._Chidambaram\" target=\"_blank\">Palaniappan Chidambaram<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.allin.academy\/\">All In Academy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.allin-management.com\/\">All In Management<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/08\/la-provence-article-global.jpg\">Open13 La fin d&rsquo;une \u00e9poque (La Provence 30\/08\/2025)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/08\/jfc-lequipe.pdf\">L&rsquo;Open 13 s&rsquo;en va \u00e0 Lyon : \u00ab Marseille \u00e9tait dans le collimateur de l&rsquo;ATP \u00bb, explique Jean-Fran\u00e7ois Caujolle (L&rsquo;Equipe 29\/08\/2025)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.rolexparismasters.com\/uk\">Rolex Paris Masters<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lemeridional.com\/index.php\/2025\/02\/12\/caujolle-avenir-open-13-arena\/\">Tennis \u2013 Pour Caujolle, \u00ab l\u2019avenir de l\u2019Open 13 Provence passe par une Arena \u00bb<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.eurosport.fr\/tennis\/atp-marseille\/2025\/jean-francois-caujolle-nous-non-plus-on-nest-pas-a-labri_sto20079912\/story.shtml\">Jean-Fran\u00e7ois Caujolle : \u00ab Nous non plus, on n\u2019est pas \u00e0 l\u2019abri \u00bb<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2017\/08\/le-marquee-player-neymar-nouvel-actif-strategique-pour-la-marque-psg.html\">Le \u00ab Marquee Player \u00bb Neymar : nouvel actif strat\u00e9gique pour la marque PSG ?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.cairn.info\/marketing-du-sport-et-evenementiel-sportif--9782100713127-page-5.html\">Les business models du sport spectcale<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>MHR Business Case Study<\/em> :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.montpellier-rugby.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Montpellier Rugby Club<\/a><\/li>\n\n\n\n<li>MHR BP presentation (PPT) : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2016\/01\/MHR16.ppt\" rel=\"\">MHR16<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/fr.slideshare.net\/DenisNavizet\/business-case-mhr\" target=\"_blank\" rel=\"noopener noreferrer\">Internal Business Case MHR<\/a> by Denis Navizet (french version)<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>Lecture 3 : Relational Business Model and Hospitality Marketing<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Powerpoint presentation : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/08\/StrategicSportBusinessManagement326.pdf\">Lecture 3 Relations<\/a><\/strong><\/p>\n\n\n\n<p><em>Materials and links : <\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=TLXrP_f9li4\">Sodexo Live !<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=IcW25lKvocg&amp;t=43s\">Sodexo Live ! France <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hbr.org\/2019\/01\/how-to-plan-your-own-networking-event-and-invite-the-right-people?utm_campaign=hbr&amp;utm_medium=social&amp;utm_source=twitter\">How to Plan Your Own Networking Event (and Invite the Right People)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.bbc.com\/worklife\/article\/20200701-why-your-weak-tie-friendships-may-mean-more-than-you-think\">Why your \u2018weak-tie\u2019 friendships may mean more than you think<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinessdevelopmentcouncil\/2020\/07\/07\/the-power-of-weak-ties-why-granovetter-is-alive-and-well-in-the-age-of-social-distancing\/?sh=6454766746f5\">The Power Of Weak Ties: Why Granovetter Is Alive And Well In The Age Of Social Distancing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/08\/Le-VIP-cest-un-m\u00e9tier.pdf\">Le VIP, c\u2019est un m\u00e9tier<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/Ne-confondons-pas-hospitalites-et-relations-publiques\/687089\"><span style=\"color: #0066cc;\">Ne confondons pas hospitalit\u00e9s et relations publiques !<\/span><\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2016\/02\/la-maison-dhotes-open13-provence.html\" target=\"_blank\"><span style=\"color: #0066cc;\">La maison d\u2019h\u00f4tes Open13 Provence <\/span><\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/factory-se.com\/\">Factory Sport Entertainment<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/12\/V217JuinCovaMalteseIMPBudapestPaper.pdf\">Public Relations ATP Events<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/imgevents.com\/\">IMG Hospitality<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.hotelmanagement.net\/sales-marketing\/sports-sponsorships-and-hospitality-partnerships-spark-new-business\">The effective convergence of sports, sponsorships and hospitality<\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/www.amazon.fr\/Sport-Public-Relations-Communication-Hopwood\/dp\/1856176150\/ref=sr_1_2?ie=UTF8&amp;qid=1411214724&amp;sr=8-2&amp;keywords=sport+p%C3%BBblic+relations\" target=\"_blank\"><span class=\"a-size-large\" id=\"productTitle\">Sport Public Relations and Communication<\/span> by Maria Hopwood, James Skinner &amp; Paul Kitchin (Broch\u00e9)<\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/www.amazon.fr\/Sports-Public-Relations-Jacquie-LEtang\/dp\/1412936195\/ref=sr_1_4?s=english-books&amp;ie=UTF8&amp;qid=1411214531&amp;sr=1-4&amp;keywords=public+relations+sport\" target=\"_blank\"><span class=\"a-size-large\" id=\"productTitle\">Sports Public Relations<\/span> by Jackie L\u2019Etang (Broch\u00e9)<\/a><\/li>\n\n\n\n<li>Video :&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=dfYjvu-J5u8\">Levi&rsquo;s\u00ae Stadium Suite Testimonials<\/a><\/li>\n\n\n\n<li>Video :&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=kxj3gxOwrNU\">Formula 1\u00ae Australian Grand Prix, Corporate Hospitality Suites<\/a><\/li>\n\n\n\n<li>Video : <a rel=\"noopener noreferrer\" href=\"https:\/\/www.youtube.com\/watch?v=jWOslT06X1k\" target=\"_blank\">Arsenal: Premium Hospitality<\/a><\/li>\n\n\n\n<li>Video : <a href=\"https:\/\/kedge.edu\/insights\/party-time-rituels-festifs-dans-le-monde-du-btob\">Party time : Rituels festifs dans le monde du BtoB<\/a><\/li>\n\n\n\n<li>Video : <a href=\"https:\/\/www.youtube.com\/watch?v=MT7_ZNRcckE\">Match Day Hospitality at Emirates Old Trafford &#8211; England Cricket<\/a><\/li>\n\n\n\n<li>Video : <a href=\"http:\/\/The VIP Experience | How It Works: F1 Hospitality\">The VIP Experience | How It Works: F1 Hospitality<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><em><strong>Lecture&nbsp;4 : Reputational Business Model &amp; Culture<\/strong><\/em><\/p><\/blockquote><\/figure>\n\n\n\n<p><strong>Powerpoint presentation :&nbsp;<a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/08\/StrategicSportBusinessManagement426.pdf\">Lecture 4 Reputation<\/a><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.lefigaro.fr\/sport-business\/2020\/04\/vers-un-sport-business-plus-repute-au-benefice-de-la-vie-sociale-de-ses-marques.html\">Vers un sport business plus r\u00e9put\u00e9 au b\u00e9n\u00e9fice de la vie sociale de ses marques<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/11\/FranceFootBielsa.pdf\">Bielsa, une R\u00e9putation au naturel<\/a>&nbsp;(France Football)<\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/FFErpBleus.pdf\">Bleus : une R\u00e9putation en reconstruction<\/a>&nbsp;(France Football)<\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/nationbranding.pdf\">Le \u00ab Nation Branding \u00bb du Paris-SG<\/a>&nbsp;(France Football)<\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/LDCFF.pdf\">La Marque Champions League<\/a>&nbsp;(France Football)<\/li>\n\n\n\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2014\/07\/lexperience-reality-show-du-tour-de-france.html\">L\u2019exp\u00e9rience \u00ab reality show \u00bb du Tour de France <\/a>(Le Figaro\/Sport24)<\/li>\n\n\n\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2014\/06\/sir-jonny-wilkinson-the-perfect-brand.html\">Sir Jonny Wilkinson : \u00ab The perfect brand \u00bb<\/a>&nbsp;(Le Figaro\/Sport24)<\/li>\n\n\n\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/07\/la-france-marque-du-tour.html\">La France marque du Tour<\/a>&nbsp;(Le Figaro\/Sport24)<\/li>\n\n\n\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/05\/gael-monfils-un-athlete-et-une-marque-attractive.html\">Ga\u00ebl Monfils, un athl\u00e8te et une marque attractive<\/a>&nbsp;(Le Figaro\/Sport24)<\/li>\n\n\n\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/05\/joey-barton-une-marque-virtuelle.html\">Joey Barton : une marque virtuelle ?<\/a>&nbsp;(Le Figaro\/Sport24)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.theplayerstribune.com\/en-us\">The Players Tribune<\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/www.reputationinstitute.com\/\" target=\"_blank\">Reputation Institute<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/Seahawks_StyleGuide1.pdf\">NFL Seahawks branding : 12th Man<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2019\/11\/SoundersFC_StyleGuide1.pdf\">MLS Seattle SoundersFC Style Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/12\/RIConfBeijingMaltesePrevot.pdf\">Importing Sport Organisation Reputation in China : the Case of Olympique Lyonnais Football Club<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/00208825.2017.1241090\"><span class=\"NLM_article-title hlFld-title\">Managing E-Reputation and Key Stakeholders in the Context of Sport Expressive Organizations<\/span><\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"http:\/\/www.territorial.fr\/PAR_TPL_IDENTIFIANT\/15400\/TPL_CODE\/TPL_REVUE_ART_FICHE\/PAG_TITLE\/Management+de+la+r%E9putation+et+strat%E9gies+d'internationalisation+des+clubs+sportifs+professionnels+%3A+le+cas+de+l'Olympique+Lyonnais+en+Chine\/334-rems.htm\" target=\"_blank\">Management de la r\u00e9putation et strat\u00e9gies d\u2019internationalisation des clubs sportifs professionnels : le cas de l\u2019Olympique Lyonnais en Chine<\/a>&nbsp;(REMS)<\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2022\/09\/2022-Global-RepTrak-100.pdf\">Report RepTrak 2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/08\/2025-Global-RepTrak-100.pdf\">Report RepTrak 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2017\/10\/170407HClegacyA5V6.pdf\">Cities Reputation<\/a><\/li>\n\n\n\n<li>Video : <a href=\"https:\/\/www.youtube.com\/watch?v=3i5LCr1bTek\">What is Reputation? [Charles Fombrun]<\/a><\/li>\n\n\n\n<li>Video : <a href=\"https:\/\/www.youtube.com\/watch?v=dbBHM9KSAnI\">What are the 7 dimensions of Reputation?<\/a><\/li>\n\n\n\n<li>Video :&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=lr2xKMEOyYs\">The RepTrak System<\/a><\/li>\n\n\n\n<li>Vid\u00e9o :&nbsp;<a href=\"https:\/\/www.youtube.com\/user\/ReputationInstitute\" target=\"_blank\" rel=\"noreferrer noopener\">Reptrak webinar by Reputation Insitute<\/a><\/li>\n\n\n\n<li>Video : <a href=\"https:\/\/www.youtube.com\/watch?v=LTg-c3XZr8U&amp;t=10s\">Tour de France Teaser<\/a><\/li>\n\n\n\n<li>Video : <a href=\"https:\/\/www.youtube.com\/watch?v=ilJyadcvJyU\">THE ODYSSEY | Roland-Garros 2019<\/a><\/li>\n\n\n\n<li>Video : <a href=\"https:\/\/www.youtube.com\/watch?v=DBRTCHP-Dz8\">Roland Garros Teaser<\/a><\/li>\n\n\n\n<li>Video : <a href=\"https:\/\/www.youtube.com\/watch?v=naLvoLM_Sx0\" target=\"_blank\" rel=\"noopener noreferrer\">NBA Authenticity<\/a> <\/li>\n\n\n\n<li>Video : <a href=\"https:\/\/www.youtube.com\/watch?v=t1vaembXXRE\">NBA Lane | \u201cWelcome to NBA Lane\u201d |&nbsp;#NBA75<\/a><\/li>\n\n\n\n<li>Video : <a rel=\"noopener noreferrer\" href=\"http:\/\/www.nhl.com\/ice\/news.htm?id=743217\" target=\"_blank\">Canadiens legend Beliveau honored at Bell Centre<\/a><\/li>\n\n\n\n<li>Video : <a href=\"https:\/\/www.youtube.com\/watch?v=0MM-psvqiG8\">John Wooden \u00ab\u00a0Be more concerned with your character than your reputation\u00a0\u00bb<\/a><\/li>\n\n\n\n<li>Video : <a href=\"https:\/\/www.youtube.com\/watch?v=Yfshwym-W8E\">FIFA UNCOVERED | Trailer Officiel | Netflix France<\/a><\/li>\n\n\n\n<li>Last Video : <a href=\"https:\/\/www.youtube.com\/watch?v=-7XvqNh9o98\">Any Given Sunday : Inch by Inch Al Pacino<\/a><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Lecture 5 :<\/strong> <strong>Individual exam <em>&#8211; Dissertation on sport business strategic management &#8211; 3H <\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p><em>Using students case studies on Business Models and  examples inside this seminar and from sport business ecosystems<\/em> &#8211;<\/p>\n\n\n\n<p><em>Download<\/em> : <a rel=\"noreferrer noopener\" href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/12\/ThePlayersChampionshipBusinessModel.pdf\" target=\"_blank\">Exemple of student presentation<\/a><\/p>\n\n\n\n<p><strong>15th march 2026 by group <\/strong>(6-7 max) or individually strategic audit ROADMAP \/ business model by email PPT or PDF<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ms International Sport &amp; Event Management&nbsp;&nbsp; Research dissertation : Commercial Business Strategies in Sport Organisations Syllabus with &nbsp;Thomas Bouvandre&nbsp;&amp; Michael Weisz Grades 25 &#8211; 26 Lionel Maltese (INT SEM1) &#8211; Lionel Maltese (FRA SEM1) &#8211; FRM (INT + FRA) Bonus&#8230; <a class=\"more-link\" href=\"https:\/\/lionelmaltese.fr\/?page_id=52\">Continue Reading &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":46,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-52","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/52","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52"}],"version-history":[{"count":350,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/52\/revisions"}],"predecessor-version":[{"id":5046,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/52\/revisions\/5046"}],"up":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/46"}],"wp:attachment":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}