{"id":56,"date":"2014-08-21T21:11:11","date_gmt":"2014-08-21T21:11:11","guid":{"rendered":"http:\/\/lionelmaltese.fr\/?page_id=56"},"modified":"2025-09-13T10:11:59","modified_gmt":"2025-09-13T10:11:59","slug":"summer-school","status":"publish","type":"page","link":"https:\/\/lionelmaltese.fr\/?page_id=56","title":{"rendered":"Summer School"},"content":{"rendered":"<h4><span style=\"color: #003366;\"><strong>Sport Event Marketing<\/strong><\/span><\/h4>\n<p><a href=\"https:\/\/student.kedge.edu\/programmes\/summer-schools\/summer-schools-in-marseille\"><span style=\"color: #3366ff;\"><span style=\"color: #3366ff;\">Summer School Sport Event Management<\/span> <\/span><\/a><\/p>\n<h6><span style=\"color: #003366;\"><strong><em>STRATEGIC MANAGEMENT &amp; ADVANCED MARKETING FOR SPORT ORGANIZATIONS (24 H)<\/em><\/strong><\/span><\/h6>\n<p><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/06\/SyllabusSemesterSummerSchoolMrsMaltese25.pdf\">Syllabus<\/a><\/p>\n<p><strong><em>Video : <a href=\"http:\/\/somup.com\/cZ1olBEIkn\">Program Week 1 &amp; 2<\/a><\/em><\/strong><\/p>\n<p><strong><em>Teasers\u00a0introduction :<\/em><\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=JJPUcu3BwNY\" target=\"_blank\" rel=\"noopener noreferrer\">Stephen Curry 2015 MVP Tribute: \u00ab\u00a0NOW AND FOREVER\u00a0\u00bb<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=n6S1JoCSVNU\" target=\"_blank\" rel=\"noopener noreferrer\">Together | LeBron James<\/a><\/li>\n<li><a href=\"https:\/\/www.om.net\/videos\/338310\/marseille-football-city-ne-rater-sous-aucun-pretexte\">Marseille, a football city<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=C-EiCxGK8og\">Christopher Pratt Vend\u00e9e Globe<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=Nj_kiUXdXDI\">OM<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=syuXV6A7O6g\">D-WADE<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=YhqiSO_UFxg\">Liverpool<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=t1vaembXXRE\">NBA Lane | \u201cWelcome to NBA Lane\u201d<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=caa4Pk_EWm0\">Formula 1\u00a0<\/a><\/li>\n<\/ul>\n<p><strong>Lecture 1 \/ Day 1 : Sport Business Ecosystem<\/strong><\/p>\n<p><em>Powerpoint presentation<\/em> : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/05\/StrategicSportBusinessManagementSummer125.pdf\">Sport Business Strategy 1<\/a><\/p>\n<ul>\n<li><a href=\"https:\/\/footballbenchmark.com\/w\/who-leads-europe-s-clubs-ceo-profiles-and-pathways-across-the-big-five-leagues\">Who leads Europe\u2019s clubs? CEO profiles and pathways across the \u201cBig Five\u201d Leagues<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=7uMsFFEswGw\">How David Stern Saved The NBA<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=sZGuFIxcEwQ\">David Stern (Former NBA Commissioner) at Seton Hall University<\/a><\/li>\n<li><a href=\"http:\/\/www.sportbusiness.com\/\">Sport Business<\/a><\/li>\n<li><a href=\"http:\/\/www.img.com\/home.aspx\">IMG<\/a><\/li>\n<li><a href=\"https:\/\/sports.caa.com\/\">CAA Sports<\/a><\/li>\n<li><a href=\"http:\/\/www.octagon.com\/\">Octagon<\/a><\/li>\n<li><a href=\"http:\/\/www.amazon.fr\/What-Teach-Harvard-Business-School\/dp\/0553345834\" target=\"_blank\" rel=\"noopener noreferrer\">Mark McCormack :\u00a0<span id=\"productTitle\" class=\"a-size-large\">What They Don\u2019t Teach You At Harvard Business School<\/span><\/a><\/li>\n<li><a href=\"http:\/\/www.amazon.fr\/32-Ways-Be-Champion-Business\/dp\/0307461890\/ref=sr_1_1?s=english-books&amp;ie=UTF8&amp;qid=1411200406&amp;sr=1-1&amp;keywords=magic+johnson+business\" target=\"_blank\" rel=\"noopener noreferrer\">Magic Johnson : \u00a0<span id=\"productTitle\" class=\"a-size-large\">32 Ways to Be a Champion in Business<\/span><\/a><\/li>\n<li><a href=\"http:\/\/www.theelusivefan.com\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">The Elusive Fan by\u00a0<span class=\"author\">Irving Rein<\/span>,\u00a0<span class=\"author\">Philip Kotler<\/span>\u00a0and\u00a0<span class=\"author\">Ben Shields<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.kosmosholding.com\/\">KOSMOS &#8211; Gerard Piqu\u00e9<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/12\/05Maltese.pdf\">Managing assets in the field of sports special events<\/a><\/li>\n<li><a href=\"http:\/\/en.wikipedia.org\/wiki\/Business_ecosystem\" target=\"_blank\" rel=\"noopener noreferrer\">Business Ecosystem<\/a><\/li>\n<li><a href=\"http:\/\/www.strategicmanagementinsight.com\/topics\/resource-based-view.html\" target=\"_blank\" rel=\"noopener noreferrer\">Resource-Based View<\/a><\/li>\n<li><a href=\"http:\/\/annualreport.mcfc.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Manchester City Annual Report<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/12\/BlancoForcadell.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Real Madrid football club: A new model of business organization for sports clubs in Spain<\/a><\/li>\n<\/ul>\n<p><em>Video<\/em>\u00a0:<\/p>\n<ul>\n<li><a href=\"https:\/\/frntofficesport.com\/david-stern-umass-amherst\/\">Former NBA Commissioner David Stern Looks Back On Career in Keynote at UMass Amherst<\/a><\/li>\n<li><a href=\"https:\/\/www.cnbc.com\/video\/2018\/10\/04\/nfl-owner-football-teams-revenue-stadiums.html\">How NFL teams make money<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=2I4Gj78yjCA&amp;t=67s\">Inside Bayern Munich: Business of Sport Special<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=gv8uBl8XIN4\">World sports franchise business<\/a><\/li>\n<li><a href=\"https:\/\/www.inc.com\/mark-cuban\/playbook-sports-industry-new-meaning-business.html\">The Dallas Mavericks owner explains why owning a sports team is unlike any other business<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=6KMjZomBUvU\">Football and Money : 6 Ways in which football clubs make money !<\/a><\/li>\n<\/ul>\n<p><strong>Challenge 1\u00a0 Students Groups Worskhop\u00a0<\/strong><\/p>\n<ul>\n<li>Groups creation : 4-6 students per group<\/li>\n<li>Sport Business Case Choice \/ Final Exam<\/li>\n<li>ColdPlay Event Business Model : inputs ? outputs ? Value Proposition ? Value Creation ?<\/li>\n<\/ul>\n<p><strong>Lecture 2 \/ Day 2 Sport Business Models<\/strong><\/p>\n<p><em>Powerpoint presentation<\/em>\u00a0: <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/05\/StrategicSportBusinessManagementSummer225.pdf\">Sport Business Strategy 2<\/a><\/p>\n<p><em>Materials and links :<\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/strategyzer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Build better business models<\/a><\/li>\n<li><a href=\"http:\/\/ir.manutd.com\/company-information\/business-model.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">Manchester United Business Model<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2024\/06\/atalanta.pdf\">The growth of Atalanta<\/a><\/li>\n<li><a href=\"http:\/\/harvardsportsanalysis.files.wordpress.com\/2009\/09\/the-nfl-business-model-and-potential-lockout.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">NFL Business Model<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/12\/Chapter4SpringerLmLateseBusinessModel.pdf\">Managing and Modeling the Combination of Resources in Professional Sporting Events<\/a><\/li>\n<li><a href=\"http:\/\/www.open13.fr\/home.html\" target=\"_blank\" rel=\"noopener noreferrer\">Open13<\/a><\/li>\n<li><a href=\"http:\/\/4slamtennis.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">4 Slam Tennis Academy<\/a><\/li>\n<li><span class=\"n fn\"><span class=\"full-name\" dir=\"auto\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Karti_Chidambaram\">Karti P.Chidambaram<\/a><\/span><\/span><\/li>\n<li><a href=\"http:\/\/en.wikipedia.org\/wiki\/P._Chidambaram\" target=\"_blank\" rel=\"noopener noreferrer\">Palaniappan Chidambaram<\/a><\/li>\n<li><a href=\"https:\/\/www.allin.academy\/\">All In Academy<\/a><\/li>\n<li><a href=\"https:\/\/www.allin-management.com\/\">All In Management<\/a><\/li>\n<li><a href=\"https:\/\/www.rolexparismasters.com\/uk\">Rolex Paris Masters<\/a><\/li>\n<\/ul>\n<p><em>MHR Business Case Study<\/em>\u00a0:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.montpellier-rugby.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Montpellier Rugby Club<\/a><\/li>\n<li>MHR BP presentation (PPT) :\u00a0<a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2016\/01\/MHR16.ppt\" rel=\"\">MHR16<\/a><\/li>\n<li><a href=\"http:\/\/fr.slideshare.net\/DenisNavizet\/business-case-mhr\" target=\"_blank\" rel=\"noopener noreferrer\">Internal Business Case MHR<\/a>\u00a0by Denis Navizet (french version)<\/li>\n<\/ul>\n<p><strong>Challenge 2\u00a0 Students Groups Worskhop\u00a0<\/strong><\/p>\n<ul>\n<li>Open13 Provence Strategic Vision<\/li>\n<li>RBV Analysis of your exam business case<\/li>\n<\/ul>\n<p><strong>Lecture 3 \/ Day 3\u00a0 Relational Business Model<\/strong><\/p>\n<p><em>Powerpoint presentation<\/em> : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/05\/StrategicSportBusinessManagementSummer325.pdf\">Sport Business Strategy 3<\/a><\/p>\n<p><em>Materials and links :<\/em><\/p>\n<ul>\n<li><a href=\"http:\/\/www.skodatdf.com\/?step=login\">Skoda VIP Program Tour de France<\/a><\/li>\n<li><a href=\"https:\/\/hbr.org\/2019\/01\/how-to-plan-your-own-networking-event-and-invite-the-right-people?utm_campaign=hbr&amp;utm_medium=social&amp;utm_source=twitter\">How to Plan Your Own Networking Event (and Invite the Right People)<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/08\/Le-VIP-cest-un-m%C3%A9tier.pdf\">Le VIP, c\u2019est un m\u00e9tier<\/a><\/li>\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/Ne-confondons-pas-hospitalites-et-relations-publiques\/687089\">Ne confondons pas hospitalit\u00e9s et relations publiques !<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/12\/V217JuinCovaMalteseIMPBudapestPaper.pdf\">Public Relations ATP Events<\/a><\/li>\n<li><a href=\"http:\/\/imgevents.com\/\">IMG Hospitality<\/a><\/li>\n<li><a href=\"http:\/\/www.amazon.fr\/Sport-Public-Relations-Communication-Hopwood\/dp\/1856176150\/ref=sr_1_2?ie=UTF8&amp;qid=1411214724&amp;sr=8-2&amp;keywords=sport+p%C3%BBblic+relations\" target=\"_blank\" rel=\"noopener noreferrer\"><span id=\"productTitle\" class=\"a-size-large\">Sport Public Relations and Communication<\/span>\u00a0by Maria Hopwood, James Skinner &amp; Paul Kitchin (Broch\u00e9)<\/a><\/li>\n<li><a href=\"http:\/\/www.amazon.fr\/Sports-Public-Relations-Jacquie-LEtang\/dp\/1412936195\/ref=sr_1_4?s=english-books&amp;ie=UTF8&amp;qid=1411214531&amp;sr=1-4&amp;keywords=public+relations+sport\" target=\"_blank\" rel=\"noopener noreferrer\"><span id=\"productTitle\" class=\"a-size-large\">Sports Public Relations<\/span>\u00a0by Jackie L\u2019Etang (Broch\u00e9)<\/a><\/li>\n<li>Video :\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=dfYjvu-J5u8\">Levi\u2019s\u00ae Stadium Suite Testimonials<\/a><\/li>\n<li>Video :\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=kxj3gxOwrNU\">Formula 1\u00ae Australian Grand Prix, Corporate Hospitality Suites<\/a><\/li>\n<li>Video :\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=jWOslT06X1k\" target=\"_blank\" rel=\"noopener noreferrer\">Arsenal: Premium Hospitality<\/a><\/li>\n<li>Video :\u00a0<a href=\"https:\/\/kedge.edu\/insights\/party-time-rituels-festifs-dans-le-monde-du-btob\">Party time : Rituels festifs dans le monde du BtoB<\/a><\/li>\n<li>Video :\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=sYuoMVQh01c\">2018 FIFA World Cup\u2122 \u2013 The Best of Hospitality<\/a><\/li>\n<\/ul>\n<p><strong>Challenge 3 Students Groups Worskhop\u00a0<\/strong><\/p>\n<ul>\n<li>Lyon Strategic vision<\/li>\n<li>Business Model Implementation for your exam case<\/li>\n<\/ul>\n<p><strong>Lecture 4 \/ Day 4 : Reputational Business Model<\/strong><\/p>\n<p><em>Powerpoint presentation<\/em> : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/05\/StrategicSportBusinessManagementSummer425.pdf\">Sport Business Strategy 4<\/a><\/p>\n<p><em>Materials and links : <\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/11\/FranceFootBielsa.pdf\">Bielsa, une R\u00e9putation au naturel<\/a>\u00a0(France Football)<\/li>\n<li><a href=\"https:\/\/www.theplayerstribune.com\/en-us\">The Players Tribune<\/a><\/li>\n<li><a href=\"http:\/\/www.reputationinstitute.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reputation Institute<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/Seahawks_StyleGuide1.pdf\">NFL Seahawks branding : 12th Man<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2019\/11\/SoundersFC_StyleGuide1.pdf\">MLS Seattle SoundersFC Style Guide<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/12\/RIConfBeijingMaltesePrevot.pdf\">Importing Sport Organisation Reputation in China : the Case of Olympique Lyonnais Football Club<\/a><\/li>\n<li><a href=\"http:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/00208825.2017.1241090\"><span class=\"NLM_article-title hlFld-title\">Managing E-Reputation and Key Stakeholders in the Context of Sport Expressive Organizations<\/span><\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2019\/12\/global-reptrak-2019.pdf\">Reputation Insititute 2019 : Companies Ranking<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2017\/10\/RICSR.pdf\">Reputation Institute 2017 : CSR Ranking<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2019\/12\/city-reptrak-2018-2.pdf\">Reputation Institute : Countries \u2013 Cities Reputation 2018<\/a><\/li>\n<li>Video :\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=6uLnzIYanXM\">What is Reputation? [Charles Fombrun]<\/a><\/li>\n<li>Video :\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=Fpbev19zT5o\">What are the 7 dimensions of Reputation?<\/a><\/li>\n<li>Video :\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=b88PBdfUJuM\">The RepTrak System<\/a><\/li>\n<li>Video :\u00a0<a href=\"http:\/\/www.dailymotion.com\/video\/xxuosr_100th-tour-de-france-100eme-tour-de-france-official-teaser_sport\" target=\"_blank\" rel=\"noopener noreferrer\">Tour de France Teaser<\/a><\/li>\n<li>Video :\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=ilJyadcvJyU\">THE ODYSSEY | Roland-Garros 2019<\/a><\/li>\n<li>Video :\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=naLvoLM_Sx0\" target=\"_blank\" rel=\"noopener noreferrer\">NBA Authenticity<\/a><\/li>\n<li>Video :\u00a0<a href=\"http:\/\/www.nhl.com\/ice\/news.htm?id=743217\" target=\"_blank\" rel=\"noopener noreferrer\">Canadiens legend Beliveau honored at Bell Centre<\/a><\/li>\n<\/ul>\n<p><strong>Challenge 4 Students Groups Worskhop\u00a0<\/strong><\/p>\n<ul>\n<li>Reputational Strategic Management for your exam case<\/li>\n<li>Business Roadmap presentation work in progress<\/li>\n<\/ul>\n<p><strong>Lecture bonus : Cultural &#8211; FRM Business Model &amp; communication<\/strong><\/p>\n<p><em>Powerpoint presentation<\/em> : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/05\/StrategicSportBusinessManagementSummer525.pdf\">Sport Business Strategy 5<\/a><\/p>\n<p><em>Materials and links :\u00a0<\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/www.ns-businesshub.com\/business\/sport-technology-fan-experience\/\" data-rich-text-format-boundary=\"true\">Redefining the future of sports \u2013 how emerging tech will evolve the fan experience <\/a><\/li>\n<li><a href=\"https:\/\/www.eugene-or.gov\/DocumentCenter\/View\/38415\/The-Future-of-the-Sports-Fan\">The Future of the Sports Fan<\/a><\/li>\n<li><a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/us\/Documents\/technology-media-telecommunications\/us-tmt-stadium-experience-keeping-sports-fans-engaged-loyal.pdf\">The Stadium Experience Keeping sports fans engaged\u2014and loyal<\/a><\/li>\n<li><a href=\"https:\/\/www.ns-businesshub.com\/business\/sport-technology-fan-experience\/\">How Technology is Changing the Sports Fan Experience<\/a><\/li>\n<li><a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/consumer-business\/articles\/sports-loyalty-scoreboard.html\">Game plan for enhancing fan engagement (Deloitte)<\/a><\/li>\n<li><a href=\"http:\/\/www.fanstriker.com\/interview-ryan-murrant-brentford-fc-fr\/\">Fan Engagement Manager Brentford FC<\/a><\/li>\n<li><a href=\"https:\/\/frntofficesport.com\/sacramento-kings-blockchain-reward\/\">Sacramento Kings Continuing Push To Remain NBA\u2019s Tech Leader<\/a><\/li>\n<li><a href=\"https:\/\/strategicsocialmedialab.com\/swinging-for-the-fences-with-sport-fan-engagement-tactics\/\">Swinging for the Fences with Sport Fan Engagement Tactics<\/a><\/li>\n<li><a href=\"http:\/\/www.psfk.com\/2015\/01\/superbowl-xlix-future-of-sports-football-fan-engagement.html\">Superbowl XLIX and the Future of Sports Fan Engagement<\/a><\/li>\n<li><a href=\"https:\/\/sportbusinesschain.com\/2018\/02\/sport-monetisation-series-fan-engagement\/\"><span class=\"fl-heading-text\">Sport Monetisation Series: Fan Engagement<\/span><\/a><\/li>\n<li><a href=\"https:\/\/digitalsport.co\/the-battle-for-fan-engagement\">The battle for fan engagement<\/a><\/li>\n<li><a href=\"http:\/\/mrblairhughes.com\/fan-engagement-2016-year-in-review-100-global-fan-engagementexperience-activations\/\">Fan Engagement 2016 Year In Review: 100 Global Fan Engagement\/Experience Activations<\/a><\/li>\n<li><a href=\"http:\/\/www.slideshare.net\/DaroldConklin\/falcons-smarter-stadium\">Atlanta Falcons Smarter Stadium<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2015\/09\/cisco_se_brochure.pdf\">Cisco Fan Experience<\/a><\/li>\n<li><a href=\"http:\/\/www.slideshare.net\/HuaweiEnterprise\/atos-global-insight-of-making-stadium-smart-smart-stadium-it-leaders-round-table-on-may-15th-2014-35116372\">Atos global insight of making stadium smart\u00a0<\/a><\/li>\n<li><a href=\"http:\/\/blog.dlink.com\/the-worlds-most-high-tech-stadium\/\">The World\u2019s Most High-Tech Stadium<\/a><\/li>\n<li><a href=\"http:\/\/g2strategic.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">G2 Strategic (Marshall Glickman)<\/a><\/li>\n<li><a href=\"http:\/\/www.global-spectrum.com\/region\/en\/index.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">Global Spectrum<\/a><\/li>\n<li><a href=\"http:\/\/www.aegworldwide.com\/facilities\/stadiums\/stadiums\" target=\"_blank\" rel=\"noopener noreferrer\">AEG Facilities<\/a><\/li>\n<li><a href=\"http:\/\/www.4sight-sport.com\/wp-content\/uploads\/2014\/02\/From-CRM-to-FRM....Garry-Adamson_Alan-Tapp.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">From CRM to FRM: Applying CRM in the football industry<\/a><\/li>\n<li><a href=\"http:\/\/wearedevelopment.net\/2012\/04\/14\/crm-in-football-the-case-of-manchester-city-fc\/\" target=\"_blank\" rel=\"noopener noreferrer\">CRM in Football \u2013 The Case of Manchester City\u00a0FC<\/a><\/li>\n<li><a href=\"http:\/\/kennethcortsen.com\/football-economy\/fan-relationship-management-key-professional-sports-looking-participation-touchpoint\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fan Relationship Management is key in Professional Sports<\/a><\/li>\n<li><a href=\"http:\/\/www.thesportsfanjournal.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Sports Fan Journal<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/08\/12MAN.pdf\">12h Man Seahawks Texas A&amp;M<\/a><\/li>\n<li><a href=\"http:\/\/www.sportsbusinessdaily.com\/Journal\/Issues\/2016\/01\/11\/Opinion\/Sutton-Impact.aspx\">How teams can use Maslow\u2019s hierarchy to build fan relationship<\/a><\/li>\n<li><a href=\"http:\/\/legia.com\/en\/news\/legia-s-fan-loyalty-programme-draws-worldwide-attention-51269\">Legia\u2019s Fan Loyalty Programme<\/a><\/li>\n<li><a href=\"http:\/\/kennethcortsen.com\/fan-relationship-management-key-professional-sports-looking-participation-touchpoint\/\">Fan relationship management is key in professional sports<\/a><\/li>\n<li><a href=\"http:\/\/edition.cnn.com\/2015\/02\/23\/football\/future-sports-fan-experience\/\">Want to \u2018high-five\u2019 Ronaldo? With this app, soon you\u2019ll be able to<\/a><\/li>\n<li><a href=\"http:\/\/www.billowapp.com\/engaging-sports-fans-at-games\/\">Engaging Sports Fans at Games<\/a><\/li>\n<li><a href=\"http:\/\/www.annenberglab.com\/projects\/sports-media-fan-entertainment-engagement-strategy\">Fans. Passions. Brands. Global Study on Football (Soccer)<\/a><\/li>\n<li><a href=\"http:\/\/linkis.com\/www.fanengagement.nl\/EfsE8\">The economics of fan engagement<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2017\/11\/TheOpportunitiesofDataAggregrationbyShaneWarden-ATPMedia.pptx\">Data strategy ATP<\/a><\/li>\n<li><a href=\"http:\/\/www.thebusinessofsports.com\/2016\/06\/10\/infographic-friday-the-future-of-the-sports-fan\/\">Infographic Friday: The Future of the Sports Fan<\/a><\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/oracle\/2016\/03\/22\/8-digital-trends-driving-the-transformation-of-sports\/#67955e127146\">8 Digital Trends Driving The Transformation Of Sports<\/a><\/li>\n<li><a href=\"http:\/\/www.sloansportsconference.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:http:\/\/www.sloansportsconference.com\/\">2016 MIT Sloan Sports Analytics Conference in Boston<\/a><\/li>\n<li>Video : <a href=\"https:\/\/www.youtube.com\/watch?v=k6m6h2ukSU0\">Inside Real Madrid&rsquo;s $1BN Stadium Upgrade<\/a><\/li>\n<li>Video :\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=zodWML6-9Qc\">IBM Partners for a Smarter New Atlanta Stadium<\/a><\/li>\n<li>Video :\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=ci--X4cCJ2c\" target=\"_blank\" rel=\"noopener noreferrer\">The new Santiago Bernab\u00e9u<\/a><\/li>\n<li>Video :\u00a0<a href=\"https:\/\/www.youtube.com\/user\/42analytics\/videos\">MIT Sloan Sports Analytics Boston<\/a><\/li>\n<li>Video :\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=dLzDDz60Mwo\" target=\"_blank\" rel=\"noopener noreferrer\">O2 Arena<\/a><\/li>\n<li>Video :\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=dHy8alqa9iA&amp;feature=youtu.be\">Fan Exp\u00e9rience La Poste\u00a0<\/a><\/li>\n<li>Last Video :\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=-7XvqNh9o98\">Any Given Sunday : Inch by Inch Al Pacino<\/a><\/li>\n<\/ul>\n<p><strong>Lecture 5 \/ final Day : Students Business Strategy Challenge Final Presentations\u00a0<\/strong><\/p>\n<p><em>Download<\/em> : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/12\/ThePlayersChampionshipBusinessModel.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0066cc;\">Exemple of student presentation<\/span><\/a><\/p>\n<h4>Sport Marketing &amp; Communication (9H)<\/h4>\n<p><em>with <a href=\"https:\/\/www.linkedin.com\/in\/jean-philippe-danglade-16655a1b\/\">Jean-Philippe Danglade\u00a0<\/a> (15H)<\/em><\/p>\n<p><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/06\/SyllabusSemesterSummerSchoolMrsDangladeMaltese25.pdf\">Syllabus<\/a><\/p>\n<p><strong><em>Video : <a href=\"http:\/\/somup.com\/cZ1olBEIkn\">Program Week 1&amp; 2\u00a0<\/a><\/em><\/strong><\/p>\n<p><strong>Lectures 1 \/ Day 1\u00a0 : Sport Business Marketing Trends &amp; Stakes<\/strong><\/p>\n<p><em>Presentation <\/em>\u00a0: <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/05\/businessmarketingsummer125.pdf\">Sport Business Marketing 1<\/a><\/p>\n<p>Materials &amp; Links :<\/p>\n<ul>\n<li><a href=\"http:\/\/www.sportbusiness.com\/\">Sport Business<\/a><\/li>\n<li><a href=\"http:\/\/www.img.com\/home.aspx\">IMG<\/a><\/li>\n<li><a href=\"https:\/\/sports.caa.com\/\">CAA Sports<\/a><\/li>\n<li><a href=\"http:\/\/www.octagon.com\/\">Octagon<\/a><\/li>\n<li><a href=\"http:\/\/www.amazon.fr\/What-Teach-Harvard-Business-School\/dp\/0553345834\" target=\"_blank\" rel=\"noopener noreferrer\">Mark McCormack :\u00a0<span id=\"productTitle\" class=\"a-size-large\">What They Don\u2019t Teach You At Harvard Business School<\/span><\/a><\/li>\n<li><a href=\"http:\/\/www.amazon.fr\/32-Ways-Be-Champion-Business\/dp\/0307461890\/ref=sr_1_1?s=english-books&amp;ie=UTF8&amp;qid=1411200406&amp;sr=1-1&amp;keywords=magic+johnson+business\" target=\"_blank\" rel=\"noopener noreferrer\">Magic Johnson : \u00a0<span id=\"productTitle\" class=\"a-size-large\">32 Ways to Be a Champion in Business<\/span><\/a><\/li>\n<li><a href=\"http:\/\/www.theelusivefan.com\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">The Elusive Fan by\u00a0<span class=\"author\">Irving Rein<\/span>,\u00a0<span class=\"author\">Philip Kotler<\/span>\u00a0and\u00a0<span class=\"author\">Ben Shields<\/span><\/a><a href=\"http:\/\/www.theelusivefan.com\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/www.kosmosholding.com\/\">KOSMOS \u2013 Gerard Piqu\u00e9<\/a><\/li>\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/-fan-relationship-manager-et-sponsorship-activation-manager-deux-metiers-d-avenir-dans-le-sport-business\/780264\">\u00abFan Relationship Manager\u00bb et \u00abSponsorship Activation Manager\u00bb, deux m\u00e9tiers d\u2019avenir dans le sport business<\/a><\/li>\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2017\/09\/pour-un-heritage-culturel-educatif-de-paris2024.html\">Pour un h\u00e9ritage culturel \u00e9ducatif de Paris2024<\/a><\/li>\n<li>Video :<a href=\"https:\/\/www.youtube.com\/watch?v=ZUVAnepjQaM\">\u00a0How to create your own luck\u00a0by Philippe Gabilliet\u00a0\u00a0\u00a0\u00a0\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=ZUVAnepjQaM\">Video :\u00a0 \u00a0<\/a><a href=\"https:\/\/www.youtube.com\/watch?v=syuXV6A7O6g\">Dwyane Wade commercial x Budweiser #OneLastDance<\/a><\/li>\n<\/ul>\n<p><strong>Challenge 1 \/ Day 1 Students Groups Worskhop\u00a0<\/strong><\/p>\n<ul>\n<li>Groups creation<\/li>\n<li>Sponsorship Activations with Club or Event Brand presentation \/ Final Exam<\/li>\n<\/ul>\n<p><strong>Lecture 2\u00a0 \/ Days 2 : Sponsorship Activation Implementation<\/strong><\/p>\n<p><em>Presentation <\/em>\u00a0: <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/05\/businessmarketingsummer225.pdf\">Sport Business Marketing 2\u00a0<\/a><\/p>\n<p>Materials &amp; Links :<\/p>\n<ul>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/stephendiorio\/2023\/12\/13\/a-formula-for-multiplying-the-financial-value-of-sponsorships\/?sh=43c94dd0d12b\">A Formula For Multiplying The Financial Value Of Sponsorships<\/a><\/li>\n<li><a href=\"http:\/\/www.sponsorship-awards.co.uk\/how-activate-sponsorship-%E2%80%93-12-basic-ways\">How To Activate A Sponsorship \u2013 12 Top Tips To Greater Success<\/a><\/li>\n<li><a href=\"http:\/\/www.slideshare.net\/BryanFerguson\/10-essentials-to-sponsorship-activation\">10 Essentials to Sponsorship Activation<\/a><\/li>\n<li><a href=\"http:\/\/www.sportbusiness.com\/sportbusiness-international\/art-activation\">The Art of Activation<\/a><\/li>\n<li><a href=\"http:\/\/www.sportsbusinessdaily.com\/Global\/Issues\/2015\/04\/29\/Marketing-and-Sponsorship\/Tour-de-France.aspx\">ASO Says Sponsorship Packages For This Year\u2019s Tour De France \u2018Almost\u2019 Sold Out<\/a><\/li>\n<li><a href=\"http:\/\/www.activative.co.uk\/\">Activative<\/a><\/li>\n<li><a href=\"http:\/\/www.txmsports.co.uk\/article\/8139\/sponsorship-activation---the-most-powerful-communication-tool\">TXM Sponsorship Activation Vision<\/a><\/li>\n<li><a href=\"https:\/\/psgworldnation.com\/2019\/02\/21\/psgs-commercial-strategy-jean-claude-blanc-en-fr\/\">PSG Commercial Strategy \u2013 JC Blanc<\/a><\/li>\n<li>\u00a0<a href=\"https:\/\/press.accor.com\/a-summer-for-all-in-china\/?lang=en\">PSG \/ Accor ALL in China<\/a><\/li>\n<li>\u00a0<a href=\"http:\/\/www.sponsorship.com\/iegsr\/2013\/10\/21\/Inside-PepsiCo-s--One-For-All,-All-For-One--Sponso.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">Inside PepsiCo\u2019s \u201cOne For All, All For One\u201d Sponsorship Strategy<\/a><\/li>\n<li><a href=\"https:\/\/www.sponsorship.com\/Latest-Thinking\/Rio-2016-Olympic-Sponsorship-Insights\/Coca-Cola.aspx\">IEG Coca Cola Olympics<\/a><\/li>\n<li>Video :\u00a0<a href=\"https:\/\/vimeo.com\/92547346\">Taco Bell NBA<\/a><\/li>\n<li><a href=\"http:\/\/migalareport.com\/node\/563\">How to Increase Fan Engagement in Sponsorship Activation through Social Media<\/a><\/li>\n<li><a href=\"https:\/\/www.sd.team\/feed\/maximizing-roi-sponsorship-program\">Maximizing the ROI of Your Sponsorship Program in 2019<\/a><\/li>\n<li><a href=\"http:\/\/www.amazon.fr\/Sponsorship-Marketing-Effective-Communication-through-ebook\/dp\/B00LW27FTE\/ref=sr_1_6?s=english-books&amp;ie=UTF8&amp;qid=1411214531&amp;sr=1-6&amp;keywords=public+relations+sport\" target=\"_blank\" rel=\"noopener noreferrer\">Sponsorship in Marketing: Effective Communication through Sports, Arts and Events by Bettina Cornwell (Routledge)<\/a><\/li>\n<li><a href=\"http:\/\/www.partnershipactivation.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Partnership Activations<\/a><\/li>\n<li><a href=\"http:\/\/watch.nba.com\/video\/channels\/nba_tv\/2015\/06\/07\/20150607-nba-cares-oakland.nba\" target=\"_blank\" rel=\"noopener noreferrer\">NBA Cares in Oakland<\/a><\/li>\n<li><a href=\"http:\/\/www.nba.com\/cares\/\" target=\"_blank\" rel=\"noopener noreferrer\">NBA Care<\/a><\/li>\n<li><a href=\"http:\/\/espn.go.com\/espn\/citizenship\/\" target=\"_blank\" rel=\"noopener noreferrer\">ESPN Corporate Citizenship<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2024\/07\/IOC-Marketing-Media-Guide-Paris-2024.pdf\">IOC Paris 2024 Media Guide and Partnership presentation<\/a><\/li>\n<li>Video : <a href=\"https:\/\/www.youtube.com\/watch?v=4Pn2OHtv-zc\">Empty Seat | Liverpool Football Club | AXA Health<\/a><\/li>\n<li><a href=\"http:\/\/watch.nba.com\/video\/channels\/nba_tv\/2015\/06\/07\/20150607-nba-cares-oakland.nba\" target=\"_blank\" rel=\"noopener noreferrer\">NBA Cares in Oakland<\/a><\/li>\n<li><a href=\"http:\/\/www.nba.com\/cares\/\" target=\"_blank\" rel=\"noopener noreferrer\">NBA Care<\/a><\/li>\n<li><a href=\"http:\/\/espn.go.com\/espn\/citizenship\/\" target=\"_blank\" rel=\"noopener noreferrer\">ESPN Corporate Citizenship<\/a><\/li>\n<li>Video : <a href=\"https:\/\/www.youtube.com\/watch?v=3_t9niMNkdg\">Budweiser | One Team<\/a><\/li>\n<li>Video :\u00a0<a href=\"http:\/\/vimeo.com\/62541591\">Intel Experience by Fred Viktor<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=jAF2hZxdFRE&amp;list=PLlVnwmb1zQUMDiVRDCWtMzpqIpwDghlWt\">Benfica Safety video | Emirates Airline<\/a><\/li>\n<li>Video : <a href=\"https:\/\/www.youtube.com\/watch?v=3_t9niMNkdg\">Budweiser | One Team<\/a><\/li>\n<li>Video:\u00a0 <a href=\"https:\/\/wearesocial.com\/fr\/case-studies\/bnp-paribas-we-are-tennis-fan-academy\">BNP Paribas We Are Tennis<\/a><\/li>\n<\/ul>\n<p><strong style=\"color: inherit; font-size: inherit;\">Challenge 2\u00a0 Students Groups Worskhop\u00a0<\/strong><\/p>\n<ul>\n<li>Selection of 2 sponsors + arguments for network introduction and fit<\/li>\n<\/ul>\n<p><strong>Challenge 3\u00a0 Students Groups Worskhop\u00a0<\/strong><\/p>\n<ul>\n<li>VREE analysis and Activations Program<\/li>\n<\/ul>\n<p><strong>Lecture 4\u00a0 :<\/strong>\u00a0<strong>Best Practice Sponsorship Activation &#8211; Rolex\u00a0<\/strong><\/p>\n<ul>\n<li>Rolex Private Presentation on zoom and debate on post Covid Sports Marketing &amp; Communication Trends and Evolutions<\/li>\n<\/ul>\n<p><strong>Challenge 4 bonus\u00a0 Students Groups Worskhop\u00a0<\/strong><\/p>\n<ul>\n<li>Rolex Athlete and\/or Event Choice + VREE<\/li>\n<\/ul>\n<p><strong>Lecture 5 \/ final Day 5 <\/strong>: <strong>\u00a0Groups Sponsorship Activations Final Exam<\/strong><\/p>\n<p>Download : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2020\/06\/F1ACTIVATIONPROPOSAL.pdf\">Students Sponsorship Activations example<\/a><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sport Event Marketing Summer School Sport Event Management STRATEGIC MANAGEMENT &amp; ADVANCED MARKETING FOR SPORT ORGANIZATIONS (24 H) Syllabus Video : Program Week 1 &amp; 2 Teasers\u00a0introduction : Stephen Curry 2015 MVP Tribute: \u00ab\u00a0NOW AND FOREVER\u00a0\u00bb Together | LeBron James&#8230; <a class=\"more-link\" href=\"https:\/\/lionelmaltese.fr\/?page_id=56\">Continue Reading &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":46,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-56","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/56","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56"}],"version-history":[{"count":129,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/56\/revisions"}],"predecessor-version":[{"id":4645,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/56\/revisions\/4645"}],"up":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/46"}],"wp:attachment":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}