{"id":61,"date":"2014-08-21T21:14:08","date_gmt":"2014-08-21T21:14:08","guid":{"rendered":"http:\/\/lionelmaltese.fr\/?page_id=61"},"modified":"2026-09-12T14:58:29","modified_gmt":"2026-09-12T14:58:29","slug":"reseaux-pros","status":"publish","type":"page","link":"https:\/\/lionelmaltese.fr\/?page_id=61","title":{"rendered":"SA\u00e9 : Management E-Reputation"},"content":{"rendered":"<p><a href=\"https:\/\/lionelmaltese.fr\/?page_id=3292\">Alumni GEA\u00a0<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Community Management &amp; Social Networks by <a href=\"https:\/\/www.linkedin.com\/in\/karla-fiteni-76601b140\/\">Karla Fiteni<\/a> &amp; <a href=\"https:\/\/www.linkedin.com\/in\/ornella-le-gal\/\">Ornella Le gal<\/a> [in French]<\/strong><\/em><\/p>\n<p><strong>Destination\/Venue &amp; Communication by <a href=\"https:\/\/www.linkedin.com\/in\/sylvain-vachier-16062b\/\">Syvain Vachier<\/a> [in english]<\/strong><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><em><strong><a href=\"https:\/\/iut.univ-amu.fr\/fr\/groupe-gea-intensif\">GROUPE INTENSIF BUT GEA\u00a0<\/a><\/strong><\/em><\/p>\n<\/blockquote>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Lectures et liens\u00a0<\/strong><\/p>\n<ul>\n<li>Vid\u00e9o : <a href=\"https:\/\/www.youtube.com\/watch?v=g3bBajcR5fE&amp;t=31s\">Social Networks and Getting a Job: Mark Granovetter<\/a><\/li>\n<li>Vid\u00e9o : <a href=\"https:\/\/www.youtube.com\/watch?v=KMEH1af9G7k\">Vous r\u00e9seautez \u00e0 l\u2019envers : la cl\u00e9 est dans les liens que vous n\u00e9gligez<\/a><\/li>\n<li>Vid\u00e9o : <a href=\"https:\/\/www.youtube.com\/watch?v=B6HD6AaT_Oc\">Comment \u00eatre s\u00fbr de recruter le \u00ab bon \u00bb candidat ?\u00a0\u00a0par J\u00e9r\u00f4me Barth\u00e9lemy (ESSEC)<\/a><\/li>\n<li>Vid\u00e9o : <a href=\"https:\/\/www.youtube.com\/watch?v=JjII91trYms\">Force des Liens Faibles\u00a0<\/a><\/li>\n<li>Vid\u00e9os : <a href=\"https:\/\/www.youtube.com\/watch?v=EHcAODmheyU\">Au-del\u00e0 de Granovetter : le lien faible coop\u00e9ratif\u00a0<\/a><\/li>\n<li>Vid\u00e9o : <a href=\"https:\/\/www.xerficanal.com\/fog\/emission\/Geraldine-Galindo-Le-personal-branding-un-veritable-atout-professionnel_3749795.html?_se=bGlvbmVsLm1hbHRlc2VAdW5pdi1hbXUuZnI%3D&amp;utm_campaign=XC200921&amp;utm_medium=email&amp;utm_source=sendinblue\">Le \u00ab\u00a0personal branding\u00a0\u00bb : un v\u00e9ritable atout professionnel<\/a><\/li>\n<li>Vid\u00e9o : <a href=\"https:\/\/www.youtube.com\/watch?v=_-QERutd_xg\">Strat\u00e9gies de carri\u00e8re et r\u00e9seaux sociaux<\/a><\/li>\n<li>Vid\u00e9o : <a href=\"https:\/\/www.youtube.com\/watch?v=0NQSMDEokFc&amp;t=161s\">Et si la chance \u00e9tait une comp\u00e9tence ?\u00a0<\/a><\/li>\n<li>Vid\u00e9o : <a href=\"https:\/\/www.youtube.com\/watch?v=5B7ocazsr_0\">Management de la chance par Philippe Gabilliet (ESCP) <\/a><\/li>\n<li><a href=\"https:\/\/www.blogdumoderateur.com\/etude-salaire-digital-profils-recherches\/\">\u00c9tude : les salaires du digital et les profils les plus recherch\u00e9s<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=qL7wpIHowgU\">Feuille de route pour la transformation digitale\u00a0\u00a0 <\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=5TbXei9TJ4E\">Les g\u00e9n\u00e9rations \u00ab\u00a0digital natives\u00a0\u00bb<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=h5uByMAZyRY\">Efficacit\u00e9 des m\u00e9dias sociaux : de gros doutes<\/a><\/li>\n<li><a href=\"https:\/\/vimeo.com\/125152699\">Rentabiliser la transformation digitale<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=X8LIxD4fSv4\">Le digital rend-il vraiment toutes les entreprises plus performantes ?<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=gXozKjGpGPg\">Les 5 b\u00e9n\u00e9fices du digital pour les processus d\u2019entreprise<\/a><\/li>\n<li><a href=\"http:\/\/www.lexpress.fr\/tendances\/produit-high-tech\/linkedin-viadeo-xing-3-reseaux-sociaux-professionnels-ou-s-inscrire_1315706.html\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn, Viadeo, Xing&#8230; Sur quel r\u00e9seau social s&rsquo;inscrire ?<\/a><\/li>\n<li><a href=\"https:\/\/www.efficacitic.fr\/2014\/05\/30\/pourquoi-utiliser-les-reseaux-sociaux-professionnels\/\" target=\"_blank\" rel=\"noopener noreferrer\">Comment utiliser les R\u00e9seaux sociaux professionnels ?<\/a><\/li>\n<li><a href=\"https:\/\/www.capital.fr\/votre-carriere\/les-metiers-qui-recruteront-le-plus-dans-les-dix-prochaines-annees-1430706?utm_term=Autofeed&amp;utm_campaign=Echobox&amp;utm_medium=Social&amp;utm_source=LinkedIn#Echobox=1664718272\">Les m\u00e9tiers qui recruteront le plus dans les dix prochaines ann\u00e9es<\/a><\/li>\n<li><a href=\"https:\/\/playplay.com\/fr\/\">Play Play\u00a0<\/a><\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\">Final Deadline \u2014 Individual Assignment<\/h2>\n\n\n\n<div class=\"wp-block-cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Format: Written report<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Topic: How Can the BUT GEA Intensive Programme Be Improved? Applying the E-Reputation Management Model Through Alumni Presentations<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Submission: Please email your assignment to <a href=\"mailto:lionel.maltese@univ-amu.fr\">lionel.maltese@univ-amu.fr<\/a> by the specified deadline.<\/h2>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>9 March 2026<\/strong> \u2192 GEMA FI<\/li>\n\n\n\n<li><strong>22 June 2026<\/strong> \u2192 GEMA ALT<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Please ensure your work clearly integrates:<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Digital Footprint Analysis: Assess the programme\u2019s current online presence, visibility and reputation.<br>E-Reputation Levers: Analyse and apply the five key levers\u2014Visibility, Authenticity, Distinctiveness, Consistency and Transparency.<br>Influence Strategy Based on Alumni Journeys: Develop a strategy that uses alumni career paths, experiences and testimonials to strengthen the programme\u2019s credibility, attractiveness and online reputation.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alumni GEA\u00a0 &nbsp; Community Management &amp; Social Networks by Karla Fiteni &amp; Ornella Le gal [in French] Destination\/Venue &amp; Communication by Syvain Vachier [in english] GROUPE INTENSIF BUT GEA\u00a0<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":63,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-61","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/61","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=61"}],"version-history":[{"count":77,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/61\/revisions"}],"predecessor-version":[{"id":5278,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/61\/revisions\/5278"}],"up":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/63"}],"wp:attachment":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=61"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}