{"id":63,"date":"2014-08-21T21:14:24","date_gmt":"2014-08-21T21:14:24","guid":{"rendered":"http:\/\/lionelmaltese.fr\/?page_id=63"},"modified":"2026-01-27T12:07:57","modified_gmt":"2026-01-27T12:07:57","slug":"info-orga","status":"publish","type":"page","link":"https:\/\/lionelmaltese.fr\/?page_id=63","title":{"rendered":"E-Reputation Management"},"content":{"rendered":"\n<p><strong><em>Strategic E-Reputation &amp; Reputation Management<\/em><\/strong> <\/p>\n\n\n\n<p>Evaluations : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2024\/06\/notes_R6.GEMA_.08-2024-06-26_grtousOnePceALFGEMA.pdf\">One Provence GEMAALT<\/a> &#8211; <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/03\/notes_R6.GEMA_.08-2025-03-04-1_grtousFI.pdf\">One Provence GEMAFI <\/a><\/p>\n\n\n\n<p><em><strong>Lectures &amp; links :<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/pulse\/rolex-worlds-most-reputable-company-2022-mami%C4%87-1970\/\">Rolex is the World\u2019s Most Reputable Company in 2022.<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong><em>Lecture 1 <\/em><\/strong>: <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/08\/EReputation26.pdf\">Introduction &amp; Managing One Self<\/a><\/p>\n\n\n\n<p>&#8211;&gt; Case Study <a href=\"https:\/\/www.reptrak.com\/rankings\/company\/rolex\" data-type=\"link\" data-id=\"https:\/\/www.reptrak.com\/rankings\/company\/rolex\">Rolex Best Practice on Reputation<\/a> <\/p>\n\n\n\n<p><strong><em>Lecture 2<\/em><\/strong> : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/08\/StrategicManagementReputationBUT3GEMA26.pdf\">Reputation Strategic Management<\/a><\/p>\n\n\n\n<p><em>Lectures et liens :<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/www.reputationinstitute.com\/\" target=\"_blank\">Reputation Institute<\/a><\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"http:\/\/cw.routledge.com\/textbooks\/doorley\/data\/Chapter_1_Reputation_Management_2nd_Edition.pdf\" target=\"_blank\">Reputation Management <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/11\/FranceFootBielsa.pdf\">Bielsa, une R\u00e9putation au naturel<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.lefigaro.fr\/sport-business\/2020\/04\/vers-un-sport-business-plus-repute-au-benefice-de-la-vie-sociale-de-ses-marques.html\">Vers un sport business plus r\u00e9put\u00e9 au b\u00e9n\u00e9fice de la vie sociale de ses marques<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>Vid\u00e9os :<\/em><\/p>\n\n\n<ul>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=54bgbj4muIo\">Manager la r\u00e9putation de l&rsquo;entreprise<\/a><\/li>\n<li><a href=\"https:\/\/www.xerficanal.com\/strategie-management\/emission\/Frederic-Frery-Ne-confondez-pas-l-image-et-la-reputation_3752383.html?utm_source=sendinblue&amp;utm_campaign=XC220424&amp;utm_medium=email\">Ne confondez pas l\u2019image et la r\u00e9putation<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=lr2xKMEOyYs\">Introducing The RepTrak Company<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=IJxKO4KDc1o\">Les secrets pour construire une r\u00e9putation<\/a><\/li>\n<li><a href=\"http:\/\/www.xerficanal-economie.com\/emission\/Christophe-Ginisty-La-guerre-de-reputation-des-entreprises_1461.html\" target=\"_blank\" rel=\"noopener noreferrer\">La guerre de r\u00e9putation des entreprises<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=ykr-Tp_GAro\">Prot\u00e9ger l\u2019e-r\u00e9putation de son entreprise<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=Qo5S3DHQqH8\">Le poids \u201cd\u00e9mesur\u00e9\u201d des r\u00e9putations dans l&rsquo;enseignement sup\u00e9rieur<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=mlWYb6h-gh4\">Le march\u00e9 de l\u2019e-r\u00e9putation<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=twdbim119i0\">Synthesio: surveiller sa r\u00e9putation sur Internet et les r\u00e9seaux sociaux<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=YiyjhtK-64o\">RepTrak &#8211; Motion Graphic Software Video<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/user\/ReputationInstitute\" target=\"_blank\" rel=\"noopener noreferrer\">Reptrak webinar by Reputation Institute <\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=KEhK2MFQjZg\">Applications mobiles et r\u00e9putation digitale des marques<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=xYnZsPnf4DU\">Les fans de marques sur les r\u00e9seaux sociaux<\/a><\/li>\n<li><a href=\"http:\/\/www.territorial.fr\/PAR_TPL_IDENTIFIANT\/15400\/TPL_CODE\/TPL_REVUE_ART_FICHE\/PAG_TITLE\/Management+de+la+r%E9putation+et+strat%E9gies+d'internationalisation+des+clubs+sportifs+professionnels+%3A+le+cas+de+l'Olympique+Lyonnais+en+Chine\/334-rems.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Management de la r\u00e9putation et strat\u00e9gies d\u2019internationalisation des clubs sportifs professionnels : le cas de l\u2019Olympique Lyonnais en Chine<\/a> (REMS)\u00a0<\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2022\/09\/2022-Global-RepTrak-100.pdf\">Report RepTrak 2024\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/08\/2025-Global-RepTrak-100.pdf\">Report RepTrak 2025<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2017\/10\/170407HClegacyA5V6.pdf\">Cities Reputation <\/a><\/li>\n<li>\u00a0<a href=\"https:\/\/www.youtube.com\/user\/ReputationInstitute\" target=\"_blank\" rel=\"noopener noreferrer\">Reptrak webinar by Reputation Institute<\/a><\/li>\n<li><a href=\"http:\/\/www.pbs.org\/video\/frontline-generation\/\">Generation Like<\/a><\/li>\n<li><a href=\"https:\/\/www.dailymotion.com\/video\/x79gwdk\">L\u2019effet Barnum : ces promesses qui n&rsquo;engagent que ceux qui les \u00e9coutent<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=n1YNW7VPFkU\">Les r\u00e9ponses surprenantes des \u00e9tudiants sur la satisfaction dans leurs \u00e9tudes<\/a><\/li>\n<\/ul>\n\n\n<p><strong><em>Lecture 3 <\/em><\/strong>: Managing One Self &amp; Personal E-Reputation Workshop<\/p>\n\n\n\n<p><strong><em>Lecture 4<\/em><\/strong> : Marseille Provence Worshop 1<\/p>\n\n\n\n<p><strong><em>Lecture 5<\/em><\/strong> : One Provence Workshop 2<\/p>\n\n\n\n<p><strong>Lecture 6<\/strong> : One Provence Presentation <\/p>\n\n\n\n<p><strong><em>Deadline final document by email lionel.maltese@univ-amu.fr using Social Media seminar :<\/em> 15th in June 2026 <em>&#8211;&gt; GEMA ALT<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p><a href=\"https:\/\/oneprovence.com\/\">One Provence<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/company\/oneprovence\/?originalSubdomain=fr\">One Provence &#8211; Agence de marketing territorial (Linkedin)<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/mesinfos.fr\/13000-marseille\/attractivite-territoriale-d-aix-marseille-one-provence-vous-donne-la-parole-230446.html\">Attractivit\u00e9 territoriale d\u2019Aix-Marseille : One Provence vous donne la parole<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/oneprovence.com\/campagnes\/\">Campagnes ONE PROVENCE : Derri\u00e8re la carte postale, une \u00e9conomie dynamique<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/oneprovence.com\/wp-content\/uploads\/2024\/04\/Paris2024-Comite-Organisation-Adele-Stern.pdf\">Lancement Acad\u00e9mie ONE PROVENCE<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/ampmetropole.fr\/missions\/developpement-economique-et-attractivite\/choisir-aix-marseille-provence\/\">CHOISIR AIX-MARSEILLE-PROVENCE<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.destimed.fr\/lancement-de-one-provence-faire-savoir-les-savoir-faire\/\">Lancement de \u00ab One Provence \u00bb : \u00ab Faire savoir les savoir-faire \u00bb<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.podcastics.com\/podcast\/episode\/one-provence-lionel-flasseur-directeur-general-268134\/\">Podcast ONE PROVENCE &#8211; Lionel FLASSEUR, directeur g\u00e9n\u00e9ral<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.bfmtv.com\/marseille\/replay-emissions\/bonjour-marseille\/bouches-du-rhone-les-objectifs-de-one-provence_VN-202310180152.html\">BFM TV : Bouches-du-Rh\u00f4ne: les objectifs de \u00ab\u00a0One Provence\u00a0\u00bb<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/clubtop20.com\/\">Club Top 20 Aix Marseille Provence<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.bfmtv.com\/marseille\/replay-emissions\/marseille-business\/marseille-business-du-mardi-12-decembre-avec-pierre-antoine-villanova_VN-202312140429.html\">Marseille business du mardi 12 d\u00e9cembre avec Pierre-Antoine Villanova<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/madeinmarseille.net\/151131-quels-grands-projets-vont-marquer-marseille-en-2023\/\">Quels grands projets vont marquer Marseille en 2024 ?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/madeinmarseille.net\/150740-la-methode-one-provence-pour-faire-du-territoire-lun-des-plus-dynamiques-deurope\/?fbclid=IwAR37v_fWshnRnR8BlonNxrABp0fFowszjGhv70cYejRLnPmWcr46trYyJbY\">One Provence veut f\u00e9d\u00e9rer les acteurs locaux pour faire rayonner le territoire<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.tf1.fr\/tmc\/quotidien-avec-yann-barthes\/videos\/parce-que-marseille-ce-nest-pas-que-limage-negative-quon-sen-fait-71007425.html\">Parce que Marseille ce n\u2019est pas que l\u2019image n\u00e9gative qu\u2019on s\u2019en fait<\/a> Petit Journal<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=8JKpyco8HyU\">Je suis Aix-Marseille-Provence<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/mesinfos.fr\/13000-marseille\/la-strategie-de-one-provence-pour-s-appuyer-sur-l-ia-et-le-e-gaming-197521.html\">Marketing territorial : One Provence parie sur l\u2019IA et le e-gaming<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/oneprovence.com\/kit-media\/\">KIT Media One Provence<\/a><\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strategic E-Reputation &amp; Reputation Management Evaluations : One Provence GEMAALT &#8211; One Provence GEMAFI Lectures &amp; links : Lecture 1 : Introduction &amp; Managing One Self &#8211;&gt; Case Study Rolex Best Practice on Reputation Lecture 2 : Reputation Strategic Management&#8230; <a class=\"more-link\" href=\"https:\/\/lionelmaltese.fr\/?page_id=63\">Continue Reading &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":58,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-63","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/63","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=63"}],"version-history":[{"count":113,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/63\/revisions"}],"predecessor-version":[{"id":4893,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/63\/revisions\/4893"}],"up":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/58"}],"wp:attachment":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}