{"id":71,"date":"2014-08-21T21:51:04","date_gmt":"2014-08-21T21:51:04","guid":{"rendered":"http:\/\/lionelmaltese.fr\/?page_id=71"},"modified":"2025-09-13T10:07:53","modified_gmt":"2025-09-13T10:07:53","slug":"droitdusport","status":"publish","type":"page","link":"https:\/\/lionelmaltese.fr\/?page_id=71","title":{"rendered":"Droit du Sport"},"content":{"rendered":"<p><a href=\"http:\/\/centrededroitdusport.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-189 alignleft\" src=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/08\/cdes-300x159.gif\" alt=\"cdes\" width=\"207\" height=\"110\" \/><\/a><\/p>\n<p><span style=\"color: #003366;\"><strong>SPORT BUSINESSS MANAGEMENT<\/strong><\/span><\/p>\n<p>Ouvrage de r\u00e9f\u00e9rence : <a href=\"http:\/\/www.amazon.fr\/Marketing-du-sport-%C3%A9v%C3%A9nementiel-sportif\/dp\/2100713124\/ref=sr_1_cc_1?s=aps&amp;ie=UTF8&amp;qid=1411201155&amp;sr=1-1-catcorr&amp;keywords=lionel+maltese\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing du Sport et Ev\u00e9nementiel Sportif (Dunod)<\/a><\/p>\n<p><strong><em>S\u00e9ance 1 : Ecosyst\u00e8me du sport spectacle<\/em><\/strong><\/p>\n<p><em><strong>Pr\u00e9sentation PPT : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/08\/Droit251.pdf\">Droit 1<\/a><\/strong><\/em><\/p>\n<p><em>Lectures et liens :<\/em><\/p>\n<ul>\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/quelles-competences-strategiques-pour-les-dirigeants-du-football\/641579\" target=\"_blank\" rel=\"noopener noreferrer\">Quelles comp\u00e9tences strat\u00e9giques pour les dirigeants du football ?<\/a><\/li>\n<li><a href=\"https:\/\/footballbenchmark.com\/w\/who-leads-europe-s-clubs-ceo-profiles-and-pathways-across-the-big-five-leagues\">Who leads Europe\u2019s clubs? CEO profiles and pathways across the \u201cBig Five\u201d Leagues<\/a><\/li>\n<li><a href=\"https:\/\/www.xerficanal.com\/economie\/emission\/Philippe-Gattet-Sport-business-les-strategies-pour-s-adapter-aux-nouveaux-modeles-d-affaires-_3752483.html?utm_source=sendinblue&amp;utm_campaign=XC200224&amp;utm_medium=email\">Sport business : les strat\u00e9gies pour s\u2019adapter aux nouveaux mod\u00e8les d\u2019affaires<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=7uMsFFEswGw\">How David Stern Saved The NBA<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=sZGuFIxcEwQ\">David Stern (Former NBA Commissioner) at Seton Hall University<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=n37Q12dVEFo\">NBA : comment David Stern a r\u00e9volutionn\u00e9 la ligue<\/a><\/li>\n<li><a href=\"https:\/\/www.francetvinfo.fr\/sports\/foot\/ligue-1\/ligue-1-de-l-appel-d-offres-tardif-a-la-communication-bancale-de-dazn-les-raisons-de-craindre-un-fiasco_6728241.html\">Ligue 1 : appel d&rsquo;offres tardif, communication bancale&#8230; DAZN, un parcours sem\u00e9 d&#8217;emb\u00fbches pour attirer de nouveaux abonn\u00e9s<\/a><\/li>\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2017\/09\/pour-un-heritage-culturel-educatif-de-paris2024.html\">Pour un h\u00e9ritage culturel \u00e9ducatif de Paris2024<\/a><\/li>\n<li><a href=\"https:\/\/www.francefootball.fr\/news\/foot-et-ecosysteme\/800426\">Foot et \u00ab\u00e9cosyst\u00e8me\u00bb<\/a><\/li>\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/les-nouveaux-entrepreneurs-made-in-harvard-de-la-ligue-1\/749938\">Les nouveaux entrepreneurs made in Harvard de la Ligue 1<\/a><\/li>\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/quelles-competences-strategiques-pour-les-dirigeants-du-football\/641579\" target=\"_blank\" rel=\"noopener noreferrer\">Quelles comp\u00e9tences strat\u00e9giques pour les dirigeants du football ?<\/a>\u00a0(France Football)<\/li>\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/La-performance-pas-seulement-une-affaire-de-chiffres\/549183\" target=\"_blank\" rel=\"noopener noreferrer\">La performance, pas seulement une affaire de chiffres<\/a>\u00a0(France Football)<\/li>\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/L-alchimie-d-une-equipe-de-football\/652112\" target=\"_blank\" rel=\"noopener noreferrer\">L\u2019alchimie d\u2019une \u00e9quipe de football<\/a>\u00a0(France Football)<\/li>\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/om-reapprendre-a-apprendre\/712448\">OM : r\u00e9apprendre \u00e0 apprendre<\/a>\u00a0(France Football)<\/li>\n<li><a href=\"https:\/\/www.flashscore.fr\/actualites\/les-groupes-de-supporters-de-l-om-un-actif-economique-du-club-a-encadrer-juridiquement\/MmsEot9F\/\">Les groupes de supporters de l\u2019OM, un actif \u00e9conomique du club \u00e0 encadrer juridiquement ?<\/a><\/li>\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/La-culture-transferts-ou-comment-les-clubs-perdent-leur-identite\/588890\" target=\"_blank\" rel=\"noopener noreferrer\">La culture transferts, ou comment les clubs perdent leur identit\u00e9<\/a>\u00a0(France Football)<\/li>\n<li><a href=\"http:\/\/www.lenouveleconomiste.fr\/a-bout-de-souffle-10193\/\" target=\"_blank\" rel=\"noopener noreferrer\">Le football professionnel fran\u00e7ais en qu\u00eate d\u2019un nouveau mod\u00e8le<\/a> (Le Nouvel Economiste)<\/li>\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2014\/05\/fair-play-financier-uefa-et-rationalite-economique-du-sport-business.html\">Fair Play financier UEFA et rationalit\u00e9 \u00e9conomique du sport business ?<\/a>\u00a0(Le Figaro\/Sport24)<\/li>\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/08\/le-top-14-et-sa-culture-rugby-une-ressource-rare-et-valorisable.html\">Le Top 14 et sa \u00ab Culture Rugby \u00bb : une ressource rare et valorisable<\/a>\u00a0(Le Figaro\/Sport24)<\/li>\n<li><a href=\"http:\/\/thierry-verstraete.com\/pdf\/Adreg%20Marchesnay%20ressources.PDF\" target=\"_blank\" rel=\"noopener noreferrer\">Pour une approche entrepreneuriale de\u00a0la dynamique\u00a0Ressources-Comp\u00e9tences (Ouvrage ADREG Michel Marchesnay)\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/wearemeent.com\/\">Meent (SportCarriere)<\/a><\/li>\n<li><a href=\"http:\/\/www.leparisien.fr\/psg-foot-paris-saint-germain\/jean-claude-blanc-l-autre-homme-fort-du-psg-13-10-2013-3220683.php\" target=\"_blank\" rel=\"noopener noreferrer\">Jean-Claude Blanc<\/a> (Le Parisien)<\/li>\n<li><a href=\"http:\/\/www.amazon.fr\/What-Teach-Harvard-Business-School\/dp\/0553345834\" target=\"_blank\" rel=\"noopener noreferrer\">Mark McCormack : <span id=\"productTitle\" class=\"a-size-large\">What They Don\u2019t Teach You At Harvard Business School<\/span><\/a><\/li>\n<li><a href=\"http:\/\/www.amazon.fr\/32-Ways-Be-Champion-Business\/dp\/0307461890\/ref=sr_1_1?s=english-books&amp;ie=UTF8&amp;qid=1411200406&amp;sr=1-1&amp;keywords=magic+johnson+business\" target=\"_blank\" rel=\"noopener noreferrer\">Magic Johnson : \u00a0<span id=\"productTitle\" class=\"a-size-large\">32 Ways to Be a Champion in Business<\/span><\/a><\/li>\n<li><a href=\"http:\/\/www.theelusivefan.com\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">The Elusive Fan by <span class=\"author\">Irving Rein<\/span>, <span class=\"author\">Philip Kotler<\/span>\u00a0and <span class=\"author\">Ben Shields<\/span><\/a><\/li>\n<li><a href=\"http:\/\/www.sportstrategies.com\/sportrh\" target=\"_blank\" rel=\"noopener noreferrer\">Sport Strat\u00e9gies<\/a><\/li>\n<li><a href=\"https:\/\/www.kosmosholding.com\/\">KOSMOS \u2013 Gerard Piqu\u00e9<\/a><\/li>\n<li><a href=\"https:\/\/www.atptour.com\/en\/news\/one-vision-june-2022-launch\">ATP Launches &lsquo;OneVision&rsquo; Strategic Plan<\/a><\/li>\n<li>Cas Relance BNP Paribas Masters (<a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/08\/Bercy2.ppt\">Bercy2<\/a>)\u00a0\u2013 Op\u00e9ration lifting \u00e0 Bercy\u00a0(<a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/08\/Le-Figaro-Sports.pdf\">Le Figaro \u2013 Sports<\/a>)<\/li>\n<li>Vid\u00e9o : <a href=\"https:\/\/www.youtube.com\/watch?v=TxclcGGosfU\">R\u00e9sumer une strat\u00e9gie en trois points<\/a><\/li>\n<li>Vid\u00e9o : <a href=\"https:\/\/www.youtube.com\/watch?v=C-EiCxGK8og\">Christopher Pratt Vend\u00e9e Globe<\/a><\/li>\n<li>Vid\u00e9o :\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=Nj_kiUXdXDI\">OM<\/a><\/li>\n<li>Vid\u00e9o :\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=syuXV6A7O6g\">D-WADE<\/a><\/li>\n<li>Vid\u00e9o :\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=YhqiSO_UFxg\">Liverpool<\/a><\/li>\n<li>Vid\u00e9o :\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=n6S1JoCSVNU\" target=\"_blank\" rel=\"noopener noreferrer\">Together | LeBron James <\/a><\/li>\n<li>Vid\u00e9o :<a href=\"https:\/\/www.om.net\/videos\/338310\/marseille-football-city-ne-rater-sous-aucun-pretexte\"> Marseille, a football city<\/a><\/li>\n<li>Vid\u00e9o :\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=caa4Pk_EWm0\">Formula 1<\/a><\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/justinbirnbaum\/2025\/08\/22\/roger-federer-is-now-a-billionaire\/?utm_source=TWITTER&amp;utm_medium=social&amp;utm_content=17958578898&amp;utm_campaign=sprinklrForbesMainTwitter\">Tennis Legend Roger Federer Is Now A Billionaire (Forbes)<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=6c9hFGtSUF8\">Memories of #Paris2024 <\/a><\/li>\n<\/ul>\n<p><em><strong>S\u00e9ance 2 : RoadMap &amp; Business Model<\/strong><\/em><\/p>\n<p><em><strong>Pr\u00e9sentation PPT : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/08\/Droit252.pdf\">Droit 2<\/a><\/strong><\/em><\/p>\n<p><em>Lectures et liens :<\/em><\/p>\n<ul>\n<li>Management des ressources et comp\u00e9tences des clubs et \u00e9v\u00e9nements sportifs : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/08\/RBV-Sport-Business.pdf\">RBV Sport Business<\/a><\/li>\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/france-recherche-business-model\/556397\" target=\"_blank\" rel=\"noopener noreferrer\">France recherche business model<\/a>\u00a0(France Football)<\/li>\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2015\/02\/lconomie-circulaire-de-lolympique-lyonnais.html\" target=\"_blank\" rel=\"noopener noreferrer\">L\u2019\u00e9conomie circulaire de l\u2019Olympique Lyonnais<\/a>\u00a0(Le Figaro\/Sport24)<\/li>\n<li><a href=\"http:\/\/www.lenouveleconomiste.fr\/le-business-model-de-lolympique-lyonnais-du-club-de-foot-a-lentreprise-de-spectacle-11702\/\" target=\"_blank\" rel=\"noopener noreferrer\">Le business model de l\u2019Olympique Lyonnais \u2013 Du club de foot \u00e0 l\u2019entreprise de spectacle<\/a> (Le Nouvel Economiste)<\/li>\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/03\/bayern-munich-le-modele-economique-du-sport-business.html\">Bayern Munich, le \u00ab\u00a0mod\u00e8le\u00a0\u00bb \u00e9conomique du Sport Business<\/a>\u00a0(Le Figaro\/Sport24)<\/li>\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/04\/le-rct-mise-sur-lattractivite-et-lattachement-de-sa-marque.html\">LE RCT mise sur l\u2019attractivit\u00e9 et l\u2019attachement de sa marque <\/a>(Le Figaro\/Sport24)<\/li>\n<li><a href=\"http:\/\/www.businessmodelcommunity.com\/#Home_and_News.A\" target=\"_blank\" rel=\"noopener noreferrer\">Business Model Community<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=kNcdF_dhrg8\">En finir avec les business models rigoureux ! [Laurent Maruani]<\/a><\/li>\n<li><a href=\"https:\/\/strategyzer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Build better business models<\/a><\/li>\n<li><a href=\"http:\/\/ir.manutd.com\/company-information\/business-model.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">Manchester United Business Model<\/a><\/li>\n<li><a href=\"http:\/\/harvardsportsanalysis.files.wordpress.com\/2009\/09\/the-nfl-business-model-and-potential-lockout.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">NFL Business Model<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/12\/Chapter4SpringerLmLateseBusinessModel.pdf\">Managing and Modeling the Combination of Resources in Professional Sporting Events<\/a><\/li>\n<li><a href=\"http:\/\/www.open13.fr\/home.html\" target=\"_blank\" rel=\"noopener noreferrer\">Open13<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=cppno4kDQkE\">Open 13 Marseille : BUSINESS et ORGANISATION | Hors-s\u00e9rie tournois #1<\/a><\/li>\n<li><a href=\"http:\/\/4slamtennis.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">4 Slam Tennis Academy <\/a><\/li>\n<li><a href=\"http:\/\/www.karti.in\/UserProfile.aspx\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"n fn\"><span class=\"full-name\" dir=\"auto\">Karti P.Chidambaram<\/span><\/span><\/a><\/li>\n<li><a href=\"http:\/\/www.business-standard.com\/article\/beyond-business\/the-other-chidambaram-112111000024_1.html\" target=\"_blank\" rel=\"noopener noreferrer\">The other Chidambaram<\/a><\/li>\n<li><a href=\"http:\/\/en.wikipedia.org\/wiki\/P._Chidambaram\" target=\"_blank\" rel=\"noopener noreferrer\">Palaniappan Chidambaram<\/a><\/li>\n<li><a href=\"http:\/\/en.wikipedia.org\/wiki\/Ivan_Ljubi%C4%8Di%C4%87\" target=\"_blank\" rel=\"noopener noreferrer\">Ivan Ljubicic<\/a><\/li>\n<li><a href=\"http:\/\/bnpparibasmasters.com\/en\" target=\"_blank\" rel=\"noopener noreferrer\">BNP Paribas Masters<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/08\/la-provence-article-global.jpg\">Open13 La fin d&rsquo;une \u00e9poque (La Provence 30\/08\/2025)<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/08\/jfc-lequipe.pdf\">L&rsquo;Open 13 s&rsquo;en va \u00e0 Lyon : \u00ab Marseille \u00e9tait dans le collimateur de l&rsquo;ATP \u00bb, explique Jean-Fran\u00e7ois Caujolle (L&rsquo;Equipe 29\/08\/2025)<\/a><\/li>\n<li><a href=\"https:\/\/youtu.be\/4g-c_qPbjMY\">Rolex Paris Masters 2018 : le tennis en capitale<\/a><\/li>\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2017\/08\/le-marquee-player-neymar-nouvel-actif-strategique-pour-la-marque-psg.html\">Le \u00ab Marquee Player \u00bb Neymar : nouvel actif strat\u00e9gique pour la marque PSG ?<\/a><\/li>\n<li><a href=\"http:\/\/www.amazon.fr\/Le-Business-Plan-Bruno-Laurent-Moschetto\/dp\/2717850627\" target=\"_blank\" rel=\"noopener noreferrer\">Le Business Plan (Ourvage Economica par Bruno-Laurent Moschetto)<\/a><\/li>\n<li>Exemple <a href=\"http:\/\/www.montpellier-rugby.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Montpellier H\u00e9rault Rugby<\/a> :\n<ul>\n<li>MHR BP pr\u00e9sentation (PPT) : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2016\/01\/MHR16.ppt\" rel=\"\">MHR16<\/a><\/li>\n<li><a href=\"http:\/\/fr.slideshare.net\/DenisNavizet\/business-case-mhr\" target=\"_blank\" rel=\"noopener noreferrer\">Internal Business Case MHR<\/a> by Denis Navizet<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong><em>S\u00e9ance 3 : Mod\u00e8le relationnel &amp; Relations Publiques<\/em><\/strong><\/p>\n<p><em><strong>Pr\u00e9sentation PPT : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/08\/Droit253.pdf\">Droit 3<\/a><\/strong><\/em><\/p>\n<p><em>Lectures et liens :<\/em><\/p>\n<ul>\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/Ne-confondons-pas-hospitalites-et-relations-publiques\/687089\">Ne confondons pas hospitalit\u00e9s et relations publiques !<\/a>\u00a0(France Football)<\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2021\/09\/Covid19-Survie-des-marques-sportives-des-tournois-professionnels.pdf\">Covid-19 : Survie des marques sportives des tournois professionnels et r\u00e9silience \u00e9conomique<\/a><\/li>\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2015\/02\/la-strategie-villageoise-de-lopen13.html\" target=\"_blank\" rel=\"noopener noreferrer\">La strat\u00e9gie villageoise de l\u2019Open13<\/a>\u00a0(Le Figaro\/Sport24)<\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/08\/Le-VIP-cest-un-m\u00e9tier.pdf\">Le VIP, c\u2019est un m\u00e9tier<\/a>\u00a0(France Football)<\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/Unmondialsiacceuillant.pdf\">Un mondial si acceuillant<\/a>\u00a0(France Football)<\/li>\n<li><a href=\"http:\/\/medias.dunod.com\/document\/9782100713127\/Feuilletage.pdf\">Chapitre\u00a04 \u00ab\u00a0Marketing relationnel, Relations Publiques et\u00a0Billetterie\u00a0\u00bb Marketing du Sport et Ev\u00e9nementiel Sportif (Dunod)<\/a><\/li>\n<li><a href=\"http:\/\/www.amazon.fr\/Sport-Public-Relations-Communication-Hopwood\/dp\/1856176150\/ref=sr_1_2?ie=UTF8&amp;qid=1411214724&amp;sr=8-2&amp;keywords=sport+p%C3%BBblic+relations\" target=\"_blank\" rel=\"noopener noreferrer\"><span id=\"productTitle\" class=\"a-size-large\">Sport Public Relations and Communication<\/span> by Maria Hopwood, James Skinner &amp; Paul Kitchin (Broch\u00e9)<\/a><\/li>\n<li><a href=\"http:\/\/www.amazon.fr\/Sports-Public-Relations-Jacquie-LEtang\/dp\/1412936195\/ref=sr_1_4?s=english-books&amp;ie=UTF8&amp;qid=1411214531&amp;sr=1-4&amp;keywords=public+relations+sport\" target=\"_blank\" rel=\"noopener noreferrer\"><span id=\"productTitle\" class=\"a-size-large\">Sports Public Relations<\/span> by Jackie L\u2019Etang (Broch\u00e9)<\/a><\/li>\n<li><a href=\"http:\/\/hospitalite.sportfive.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sportfive Hospitalit\u00e9<\/a><\/li>\n<li>Vid\u00e9o : <a href=\"http:\/\/www.juventus.com\/juve\/en\/video\/2818476491001\" target=\"_blank\" rel=\"noopener noreferrer\">Juventus Hospitality Experience<\/a><\/li>\n<li>Vid\u00e9o : <a href=\"https:\/\/www.youtube.com\/watch?v=lC0-a_rnkzU\" target=\"_blank\" rel=\"noopener noreferrer\">ANZ Stadium \u2013 Corporate Hospitality<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/08\/Deschamps-manager-de-la-chance.pdf\">Deschamps manager de la chance<\/a>\u00a0(France Football)<\/li>\n<li>Vid\u00e9o : <a href=\"https:\/\/www.youtube.com\/watch?v=5B7ocazsr_0\" target=\"_blank\" rel=\"noopener noreferrer\">Management de la chance par\u00a0Philippe Gabilliet (ESCP)\u00a0<\/a><\/li>\n<\/ul>\n<p><strong><em>S\u00e9ance 4 : Activation du parrainage<\/em><\/strong><\/p>\n<p><em><strong>Pr\u00e9sentation PPT : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/08\/Droit254.pdf\">Droit 4<\/a><\/strong><\/em><\/p>\n<p><em>Lectures et liens :<\/em><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/rtrsports.com\/en\/blog\/what-is-sports-sponsorship-activation\/\">Sports sponsorship activation \u2013 the basics<\/a><\/li>\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2015\/11\/bnp-paribas-active-les-fans-de-tennis-et-lance-le-sponsoring-30.html\">BNP Paribas active les fans de tennis et lance le sponsoring 3.0<\/a><\/li>\n<li><a href=\"https:\/\/webfootballclub.fr\/crowdiq-psg-revenus-sponsoring\/\">CrowdIQ : l\u2019arme secr\u00e8te du PSG pour maximiser ses revenus sponsoring<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=XP3buPnHKuA\">Toyota Jeux Olympiques et Paralympiques Paris 2024<\/a><\/li>\n<li><a href=\"https:\/\/www.sportbuzzbusiness.fr\/interview-fabien-gavard-gaton-directeur-du-sponsoring-accor-all-x-psg.html\">Interview : Fabien Gavard-Gaton, Directeur du Sponsoring Accor (ALL X PSG)<\/a><\/li>\n<li><a href=\"https:\/\/www.sportbuzzbusiness.fr\/activation-all-piege-un-supporter-du-psg-en-redecorant-son-appartement-en-parc-des-princes-camera-cachee.html\">Activation \u2013 ALL pi\u00e8ge un supporter du PSG en red\u00e9corant son appartement en Parc des Princes<\/a><\/li>\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/le-parrainage-sportif-une-ressource-a-activer\/604802\" target=\"_blank\" rel=\"noopener noreferrer\">Le parrainage sportif, une ressource \u00e0 activer<\/a>\u00a0(France Football)<\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/08\/Les-enjeux-du-sponsoring.pdf\">Les enjeux du sponsoring<\/a>\u00a0(France Football)<\/li>\n<li><a href=\"https:\/\/www.francefootball.fr\/news\/Les-blockbusters-du-parrainage-sportif\/849046\">Les \u00ab\u00a0blockbusters\u00a0\u00bb du parrainage sportif<\/a> (France Football)<\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=kerYG5vEm7w\">Ways to Create Sponsorship Packages that Sell<\/a><\/li>\n<li><a href=\"http:\/\/www.partnershipactivation.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Partnership Activations <\/a><\/li>\n<li><a href=\"https:\/\/www.trmpartners.com\/\">TRM Partners<\/a><\/li>\n<li><a href=\"http:\/\/medias.dunod.com\/document\/9782100713127\/Feuilletage.pdf\">Chapitre 3 \u00ab\u00a0Activation du parrainage sportif\u00a0\u00bb Marketing du Sport et Ev\u00e9nementiel Sportif (Dunod)<\/a><\/li>\n<li><a href=\"http:\/\/www.amazon.fr\/Sponsorship-Marketing-Effective-Communication-through-ebook\/dp\/B00LW27FTE\/ref=sr_1_6?s=english-books&amp;ie=UTF8&amp;qid=1411214531&amp;sr=1-6&amp;keywords=public+relations+sport\" target=\"_blank\" rel=\"noopener noreferrer\">Sponsorship in Marketing: Effective Communication through Sports, Arts and Events by Bettina Cornwell (Routledge)<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/www.sponsorship.com\/iegsr\/2013\/10\/21\/Inside-PepsiCo-s--One-For-All,-All-For-One--Sponso.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">Inside PepsiCo\u2019s \u201cOne For All, All For One\u201d Sponsorship Strategy<\/a><\/li>\n<li><a href=\"http:\/\/www.sponsorship-awards.co.uk\/how-activate-sponsorship-%E2%80%93-12-basic-ways\">How To Activate A Sponsorship \u2013 12 Top Tips To Greater Success<\/a><\/li>\n<li><a href=\"http:\/\/www.slideshare.net\/BryanFerguson\/10-essentials-to-sponsorship-activation\">10 Essentials to Sponsorship Activation<\/a><\/li>\n<li><a href=\"http:\/\/www.sportbusiness.com\/sportbusiness-international\/art-activation\">The Art of Activation<\/a><\/li>\n<li><a href=\"http:\/\/www.sportsbusinessdaily.com\/Global\/Issues\/2015\/04\/29\/Marketing-and-Sponsorship\/Tour-de-France.aspx\">ASO Says Sponsorship Packages For This Year\u2019s Tour De France \u2018Almost\u2019 Sold Out <\/a><\/li>\n<li><a href=\"http:\/\/migalareport.com\/node\/563\">How to Increase Fan Engagement in Sponsorship Activation through Social Media<\/a><\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2022\/06\/03\/driving-consumer-engagement-through-sports-sponsorship-activation\/?sh=383a3a496df8\">Driving Consumer Engagement Through Sports Sponsorship Activation<\/a><\/li>\n<li><span style=\"color: #0066cc;\"><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2017\/11\/Presentation_Elevent_FR_V2.pdf\">Pr\u00e9sentation<\/a><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2017\/11\/Presentation_Elevent_FR_V2.pdf\"> Elevent<\/a><\/span><\/li>\n<li>Vid\u00e9o : <a href=\"http:\/\/vimeo.com\/92956301\" target=\"_blank\" rel=\"noopener noreferrer\">NBA Detroit Pistons &amp; Sprite<\/a><\/li>\n<li>Vid\u00e9o :\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=F3oA5FNxMtY\">Formula 1\u00ae is a Fan Company | Salesforce<\/a><\/li>\n<\/ul>\n<p><em><strong>Best practice, Strat\u00e9gie Eco-Citoyenne et Cause-Marketing<\/strong><\/em><\/p>\n<p><em>Lectures et liens :<\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/tfc.pdf\">Clubs Responsables, l\u2019exemple du TFC<\/a>\u00a0(France Football)<\/li>\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/07\/roland-garros-un-business-responsable.html\">Roland Garros : un business responsable ? <\/a>(Le Figaro\/Sport24)<\/li>\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/05\/latp-fait-sa-green-week-a-nice.html\">L\u2019ATP fait sa \u00ab Green Week \u00bb \u00e0 Nice <\/a>(Le Figaro\/Sport24)<\/li>\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2012\/12\/lcosysteme-sport-responsable-generali-innove.html\">L\u2019\u00e9cosyst\u00e8me Sport Responsable : Generali innove <\/a>(Le Figaro\/Sport24)<\/li>\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/Les-clubs-au-service-de-la-marque-d-un-territoire\/612707\" target=\"_blank\" rel=\"noopener noreferrer\">Les clubs au service de la marque d\u2019un territoire<\/a> (France Football)<\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/CaravaneTourdeFrance.pdf\">Caravane Tour de France<\/a><\/li>\n<li><a href=\"http:\/\/www.nba.com\/cares\/\" target=\"_blank\" rel=\"noopener noreferrer\">NBA Care<\/a><\/li>\n<li><a href=\"http:\/\/www.sport-responsable.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sport Responsable \u2013 Generali<\/a><\/li>\n<li><a href=\"http:\/\/www.groupefdj.com\/fr\/fondation\/qui-sommes-nous\/positionnement\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fondation Fran\u00e7aise Des Jeux<\/a><\/li>\n<li><a href=\"http:\/\/www.opennicecotedazur.com\/upload\/developpement-durable\/ProgrammeEcoCitoyen2014.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Open Nice C\u00f4te d\u2019Azur \/ Green Week ATP<\/a><\/li>\n<li><a href=\"http:\/\/www.chabalsport.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Chabal Sport Citoyen<\/a> \u2013 <a href=\"http:\/\/www.sport-responsable.com\/actualite\/sebastien-chabal-le-sport-pour-tous\" target=\"_blank\" rel=\"noopener noreferrer\">S\u00e9bastien Chabal : le sport pour tous !<\/a><\/li>\n<li><a href=\"http:\/\/www.amazon.fr\/Sport-RSE-Vers-management-responsable\/dp\/2804166562\" target=\"_blank\" rel=\"noopener noreferrer\">Ouvrage Sport est RSE : Vers un management responsable ? (De Boeck)<\/a><\/li>\n<li><a href=\"http:\/\/watch.nba.com\/video\/channels\/nba_tv\/2015\/06\/07\/20150607-nba-cares-oakland.nba\" target=\"_blank\" rel=\"noopener noreferrer\">NBA Cares in Oakland<\/a><\/li>\n<li><a href=\"http:\/\/espn.go.com\/espn\/citizenship\/\" target=\"_blank\" rel=\"noopener noreferrer\">ESPN Corporate Citizenship<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=FY2CQCwwoYs\" target=\"_blank\" rel=\"noopener noreferrer\">Chabal Sport Citoyen &amp; Play International <\/a><\/li>\n<li>Vid\u00e9o : <a href=\"http:\/\/vimeo.com\/62541591\">Intel Experience by Fred Viktor<\/a><\/li>\n<li>Video : <a href=\"https:\/\/www.youtube.com\/watch?v=M_URyWFBOy4\">Heineken Italy Activation Milan AC Real Madrid\u00a0<\/a><\/li>\n<li>Vid\u00e9o :\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=buCd72C1oGA\">Derrick Coleman Commercial Duracell Commercial NFL<\/a><\/li>\n<\/ul>\n<p><strong>S\u00e9ance 6 : Mod\u00e8le bas\u00e9 sur la R\u00e9putation<\/strong><\/p>\n<p><em><strong>Pr\u00e9sentation PPT : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/08\/Droit255.pdf\">Droit 5<\/a><\/strong><\/em><\/p>\n<p><em>Lectures et liens :<\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/blog.lefigaro.fr\/sport-business\/2020\/04\/vers-un-sport-business-plus-repute-au-benefice-de-la-vie-sociale-de-ses-marques.html\">Vers un sport business plus r\u00e9put\u00e9 au b\u00e9n\u00e9fice de la vie sociale de ses marques<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/11\/FranceFootBielsa.pdf\">Bielsa, une R\u00e9putation au naturel<\/a>\u00a0(France Football)<\/li>\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/balotelli-marquee-player-annonce-clutch-player-espere\/727115\">Balotelli, \u00abmarquee player\u00bb annonc\u00e9, \u00abclutch player\u00bb esp\u00e9r\u00e9<\/a>\u00a0(France Football)<\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/FFattrcativitcoaches.pdf\">La force d\u2019attraction des entraineurs<\/a>\u00a0(France Football)<\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/FFErpBleus.pdf\">Bleus : une R\u00e9putation en reconstruction<\/a>\u00a0(France Football)<\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/nationbranding.pdf\">Le \u00ab Nation Branding \u00bb du Paris-SG<\/a>\u00a0(France Football)<\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/LDCFF.pdf\">La Marque Champions League<\/a>\u00a0(France Football)<\/li>\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2014\/07\/lexperience-reality-show-du-tour-de-france.html\">L\u2019exp\u00e9rience \u00ab reality show \u00bb du Tour de France <\/a>(Le Figaro\/Sport24)<\/li>\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2014\/06\/sir-jonny-wilkinson-the-perfect-brand.html\">Sir Jonny Wilkinson : \u00ab The perfect brand \u00bb<\/a>\u00a0(Le Figaro\/Sport24)<\/li>\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/07\/la-france-marque-du-tour.html\">La France marque du Tour<\/a>\u00a0(Le Figaro\/Sport24)<\/li>\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/05\/gael-monfils-un-athlete-et-une-marque-attractive.html\">Ga\u00ebl Monfils, un athl\u00e8te et une marque attractive<\/a>\u00a0(Le Figaro\/Sport24)<\/li>\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/05\/joey-barton-une-marque-virtuelle.html\">Joey Barton : une marque virtuelle ?<\/a>\u00a0(Le Figaro\/Sport24)<\/li>\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/04\/le-rct-mise-sur-lattractivite-et-lattachement-de-sa-marque.html\">LE RCT mise sur l\u2019attractivit\u00e9 et l\u2019attachement de sa marque <\/a>(Le Figaro\/Sport24)<\/li>\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2013\/03\/lom-maltraite-une-ressource-cle-sa-reputation.html\">L\u2019OM maltraite une ressource cl\u00e9 : sa r\u00e9putation !<\/a>\u00a0(Le Figaro\/Sport24)<\/li>\n<li><a href=\"http:\/\/blog.lefigaro.fr\/sport-business\/2012\/10\/le-montpellier-agglomeration-handball-protege-son-plus-precieux-tresor-sa-reputation.html\">Le Montpellier Agglom\u00e9ration Handball prot\u00e8ge son plus pr\u00e9cieux tr\u00e9sor: sa r\u00e9putation<\/a>\u00a0(Le Figaro\/Sport24)<\/li>\n<li><a href=\"http:\/\/www.reputationinstitute.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reputation Institute<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/marqueOpen13.pdf\">Marque Open13 : \u00ab\u00a0Are you Open\u00a0\u00bb<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/marqueONCA.pdf\">Marque Open de Nice C\u00f4te d\u2019Azur : \u00ab\u00a0We are Nice\u00a0\u00bb<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/Seahawks_StyleGuide1.pdf\">NFL Seahawks branding : 12th Man<\/a><\/li>\n<li><a href=\"http:\/\/www.territorial.fr\/PAR_TPL_IDENTIFIANT\/15400\/TPL_CODE\/TPL_REVUE_ART_FICHE\/PAG_TITLE\/Management+de+la+r%E9putation+et+strat%E9gies+d'internationalisation+des+clubs+sportifs+professionnels+%3A+le+cas+de+l'Olympique+Lyonnais+en+Chine\/334-rems.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Management de la r\u00e9putation et strat\u00e9gies d\u2019internationalisation des clubs sportifs professionnels : le cas de l\u2019Olympique Lyonnais en Chine<\/a>\u00a0(REMS)<\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/08\/2025-Global-RepTrak-100.pdf\">Report RepTrak 2025<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2017\/10\/170407HClegacyA5V6.pdf\">Cities Reputation <\/a><\/li>\n<li>Vid\u00e9o :\u00a0<a href=\"https:\/\/www.youtube.com\/user\/ReputationInstitute\" target=\"_blank\" rel=\"noopener noreferrer\">Reptrak webinar by Reputation Insitute <\/a><\/li>\n<li>Vid\u00e9o : <a href=\"https:\/\/www.youtube.com\/watch?v=LTg-c3XZr8U&amp;t=10s\">Tour de France Teaser<\/a><\/li>\n<li>Vid\u00e9o : <a href=\"https:\/\/www.youtube.com\/watch?v=DBRTCHP-Dz8\">Roland Garros Teaser<\/a><\/li>\n<li>Video :\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=_YY1aopYss8\">Tottenham Hotspur Stadium Facts<\/a><\/li>\n<li>Vid\u00e9o : <a href=\"https:\/\/www.youtube.com\/watch?v=naLvoLM_Sx0\" target=\"_blank\" rel=\"noopener noreferrer\">NBA Authenticity<\/a><\/li>\n<\/ul>\n<p><strong>S\u00e9ance 7 : Mod\u00e8le \u00ab\u00a0Culturel\u00a0\u00bb bas\u00e9 sur les ressources physiques (Stades, Ar\u00e9nas, Fan Exp\u00e9rience) et Fan Relationship Management<\/strong><\/p>\n<p><em><strong>Pr\u00e9sentation PPT : <a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2025\/08\/Droit256.pdf\">Droit 6<\/a><\/strong><\/em><\/p>\n<p><em>Lectures et liens :<\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/www.francefootball.fr\/news\/-fan-relationship-manager-et-sponsorship-activation-manager-deux-metiers-d-avenir-dans-le-sport-business\/780264\">\u00abFan Relationship Manager\u00bb et \u00abSponsorship Activation Manager\u00bb, deux m\u00e9tiers d&rsquo;avenir dans le sport business<\/a><\/li>\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/le-mariage-produit-service-experience-de-la-ligue-1\/740632\">Le mariage \u00abProduit \u2013 Service \u2013 Exp\u00e9rience\u00bb de la Ligue 1<\/a>\u00a0(France Football)<\/li>\n<li><a href=\"https:\/\/open.spotify.com\/episode\/5HLxVXXCK8AhMVubvYb384?si=m3ipaXPTSyaXgTll81ExfA\">Les enjeux de l\u2019exp\u00e9rience client &#8211; Frank Pons (Doyen FSA-ULAVAL) podcast la fourmi<\/a><\/li>\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/la-valeur-d-une-place-en-tribune\/568904\" target=\"_blank\" rel=\"noopener noreferrer\">La valeur d\u2019une place en tribune<\/a>\u00a0(France Football)<\/li>\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/Pour-un-plan-labrune\/594941\" target=\"_blank\" rel=\"noopener noreferrer\">Pour un plan Labrune<\/a>\u00a0(France Football)<\/li>\n<li><a href=\"http:\/\/www.francefootball.fr\/news\/Choyer-ses-fans-mais-pour-quoi-faire\/545819\" target=\"_blank\" rel=\"noopener noreferrer\">Choyer ses fans, mais pour quoi faire ?<\/a>\u00a0(France Football)<\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/fan.pdf\">Le fan et sa valeur \u00e9conomique<\/a> (France Football)<\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/juve.pdf\">Juventus Stadium, l\u2019efficience \u00e0 l\u2019italienne<\/a>\u00a0(France Football)<\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/Clubetstade.pdf\">Clubs et stades, le mariage de raison<\/a>\u00a0(France Football)<\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/10\/datatainment.pdf\">Le \u00ab\u00a0Datatainment\u00a0\u00bb<\/a>\u00a0(France Football)<\/li>\n<li><a href=\"https:\/\/www.accenture.com\/lv-en\/case-studies\/communications-media\/golden-state-warriors-fan-experience\">An MVP caliber fan experience<\/a><\/li>\n<li><a href=\"https:\/\/geoffwnjwilson.com\/2023\/04\/06\/the-fan-journey-model\/\">THE FAN JOURNEY MODEL<\/a><\/li>\n<li><a href=\"https:\/\/blog.tradablebits.com\/blog\/targeting-fans-in-2022-here-for-the-journey-not-just-the-destination-2\">Targeting Fans in 2022 : Here for the Journey, not just the Destination<\/a><\/li>\n<li><a href=\"http:\/\/www.psfk.com\/2015\/01\/superbowl-xlix-future-of-sports-football-fan-engagement.html\">Superbowl XLIX and the Future of Sports Fan Engagement<\/a><\/li>\n<li><a href=\"http:\/\/www.slideshare.net\/DaroldConklin\/falcons-smarter-stadium\">Atlanta Falcons Smarter Stadium <\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2019\/10\/POV_Sport_tech_Capgemini_Invent_092019_VF.pdf\">Tech for sport &#8211; Capgemini<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2015\/09\/cisco_se_brochure.pdf\">Cisco Fan Experience<\/a><\/li>\n<li><a href=\"http:\/\/www.slideshare.net\/HuaweiEnterprise\/atos-global-insight-of-making-stadium-smart-smart-stadium-it-leaders-round-table-on-may-15th-2014-35116372\">Atos global insight of making stadium smart\u00a0<\/a><\/li>\n<li><a href=\"http:\/\/blog.dlink.com\/the-worlds-most-high-tech-stadium\/\">The World\u2019s Most High-Tech Stadium<\/a><\/li>\n<li><a href=\"http:\/\/g2strategic.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">G2 Strategic (Marshall Glickman)<\/a><\/li>\n<li><a href=\"http:\/\/eforsports.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">eForSports (Service et conseil en billetterie)<\/a><\/li>\n<li><a href=\"http:\/\/www.lafourmi.biz\/\" target=\"_blank\" rel=\"noopener noreferrer\">Agence La Fourmi <\/a><\/li>\n<li><a href=\"http:\/\/www.global-spectrum.com\/region\/en\/index.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">Global Spectrum <\/a><\/li>\n<li><a href=\"http:\/\/www.aegworldwide.com\/facilities\/stadiums\/stadiums\" target=\"_blank\" rel=\"noopener noreferrer\">AEG Facilities<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/Presentation_VINCISTADIUM_Generique.ppt\">Pr\u00e9sentation VINCI STADIUM<\/a><\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/kedgebs\/ms-isem-2\/bayern-munich-le-modele-economique-du-sport-business\" target=\"_blank\" rel=\"noopener noreferrer\">Bayern Munich, le \u00ab\u00a0mod\u00e8le\u00a0\u00bb \u00e9conomique du Sport Business <\/a>(Le Figaro\/Sport24)<\/li>\n<li><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2014\/09\/SPOR_005Velodrome.pdf\">Stade V\u00e9lodrome (La Provence)<\/a><\/li>\n<li><a 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experience<\/a><\/li>\n<li><a href=\"https:\/\/engagerm.com\/case-studies\/la-clippers-case-study\/\">LA Clippers Case Study<\/a><\/li>\n<li><a href=\"http:\/\/www.sportsbusinessdaily.com\/Journal\/Issues\/2016\/01\/11\/Opinion\/Sutton-Impact.aspx\">How teams can use Maslow\u2019s hierarchy to build fan relationship <\/a><\/li>\n<li><a href=\"http:\/\/legia.com\/en\/news\/legia-s-fan-loyalty-programme-draws-worldwide-attention-51269\">Legia\u2019s Fan Loyalty Programme<\/a><\/li>\n<li><a href=\"http:\/\/kennethcortsen.com\/fan-relationship-management-key-professional-sports-looking-participation-touchpoint\/\">Fan relationship management is key in professional sports <\/a><\/li>\n<li><a href=\"http:\/\/edition.cnn.com\/2015\/02\/23\/football\/future-sports-fan-experience\/\">Want to \u2018high-five\u2019 Ronaldo? 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Global Study on Football (Soccer)<\/a><\/li>\n<li><a href=\"http:\/\/linkis.com\/www.fanengagement.nl\/EfsE8\">The economics of fan engagement<\/a><\/li>\n<li><a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/consumer-business\/articles\/sports-loyalty-scoreboard.html\">A game plan for enhancing fan engagement (Deloitte)<\/a><\/li>\n<li><a href=\"http:\/\/www.slideshare.net\/DaroldConklin\/falcons-smarter-stadium\">Atlanta Falcons Smarter Stadium <\/a><\/li>\n<li><span style=\"color: #0066cc;\"><a href=\"http:\/\/medias.dunod.com\/document\/9782100713127\/Feuilletage.pdf\">Chapitre\u00a04 \u00ab\u00a0Marketing relationnel, Relatio<\/a><a href=\"http:\/\/medias.dunod.com\/document\/9782100713127\/Feuilletage.pdf\">ns Publiques et\u00a0Billetterie\u00a0\u00bb Marketing du Sport et Ev\u00e9nementiel Sportif (Dunod)<\/a><\/span><\/li>\n<li>Video : <a href=\"https:\/\/www.youtube.com\/watch?v=zodWML6-9Qc\">IBM Partners for a Smarter New Atlanta Stadium<\/a><\/li>\n<li>Video : <a href=\"https:\/\/www.youtube.com\/watch?v=ci--X4cCJ2c\" target=\"_blank\" rel=\"noopener noreferrer\">The new Santiago Bernab\u00e9u<\/a><\/li>\n<li>Video : <a href=\"https:\/\/www.youtube.com\/watch?v=dLzDDz60Mwo\" target=\"_blank\" rel=\"noopener noreferrer\">O2 Arena<\/a><\/li>\n<li>Video : <a href=\"https:\/\/www.youtube.com\/watch?v=m7DNau3UBqQ\" target=\"_blank\" rel=\"noopener noreferrer\">Show Pre game Canadians NHL<\/a><\/li>\n<li>Video : <a href=\"http:\/\/france3-regions.francetvinfo.fr\/provence-alpes\/emissions\/dimanche-en-politique-provence-alpes\">Dimanche en politique en r\u00e9gions : O\u00f9 va l\u2019OM ?<\/a><\/li>\n<li>Vid\u00e9o :\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=-7XvqNh9o98\">Any Given Sunday : Inch by Inch Al Pacino<\/a><\/li>\n<li>Vid\u00e9o :\u00a0<a href=\"http:\/\/www.nhl.com\/ice\/news.htm?id=743217\" target=\"_blank\" rel=\"noopener noreferrer\">Canadiens legend Beliveau honored at Bell Centre<\/a><\/li>\n<li><a href=\"https:\/\/open.spotify.com\/episode\/5HLxVXXCK8AhMVubvYb384?si=m3ipaXPTSyaXgTll81ExfA\">Les enjeux de l\u2019exp\u00e9rience client \u2013 Frank Pons (Doyen FSA-ULAVAL) podcast la fourmi<\/a><\/li>\n<\/ul>\n<p><i>Download<\/i> exemples travaux \u00e9tudiants :<\/p>\n<p><a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2017\/12\/18Business-Plan-Winter-X-GamesTignes.pptx\">X Games<\/a> &#8211;\u00a0<a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2017\/12\/17ParisSaint-GermainProject.pdf\">PSG<\/a> &#8211;\u00a0<a href=\"https:\/\/lionelmaltese.fr\/wp-content\/uploads\/2017\/12\/18FISEBusinessModel2017-LouisLeclerc-BenjaminHarant.pdf\">FISE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SPORT BUSINESSS MANAGEMENT Ouvrage de r\u00e9f\u00e9rence : Marketing du Sport et Ev\u00e9nementiel Sportif (Dunod) S\u00e9ance 1 : Ecosyst\u00e8me du sport spectacle Pr\u00e9sentation PPT : Droit 1 Lectures et liens : Quelles comp\u00e9tences strat\u00e9giques pour les dirigeants du football ? Who&#8230; <a class=\"more-link\" href=\"https:\/\/lionelmaltese.fr\/?page_id=71\">Continue Reading &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":33,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-71","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/71","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=71"}],"version-history":[{"count":87,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/71\/revisions"}],"predecessor-version":[{"id":4643,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/71\/revisions\/4643"}],"up":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/33"}],"wp:attachment":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=71"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}