{"id":93,"date":"2014-08-22T07:46:17","date_gmt":"2014-08-22T07:46:17","guid":{"rendered":"http:\/\/lionelmaltese.fr\/?page_id=93"},"modified":"2026-10-31T15:16:25","modified_gmt":"2026-10-31T15:16:25","slug":"work-in-progress","status":"publish","type":"page","link":"https:\/\/lionelmaltese.fr\/?page_id=93","title":{"rendered":"Work in Progress"},"content":{"rendered":"

Draft HDR 2027-28\u00a0<\/em><\/strong><\/a><\/p>\n

Orchestrer les ressources strat\u00e9giques : dynamiques manag\u00e9riales, vuln\u00e9rabilit\u00e9 et actionnabilit\u00e9 de la recherche<\/strong><\/em>
\nUne recherche longitudinale et immersive au sein des \u00e9cosyst\u00e8mes du sport professionnel<\/strong><\/em><\/p>\n

Pr\u00e9sentation CERGAM – MEGA 26 f\u00e9vrier 2024 : \u00a0\u00ab The Glue Assets \u00bb Strategic resource management & actionable research in International Sporting Events\u00a0<\/a><\/p>\n

Pr\u00e9sentation 4\u00e8me \u00e9dition des ateliers RH-Strat\u00e9gie du CERGAM\u00a0 vendredi 15 mars 2024 IAE d\u2019Aix-Marseille Universit\u00e9 : Applicability of the research in strategic assets management : inside Roland Garros \u201cBlack Box\u201d\u00a0\u00a0<\/a><\/p>\n

–> Video Youtube Roland Garros Covid 2020\u00a0<\/a><\/p>\n

–> ITW L’Equipe\u00a0 30 mars 2020<\/a><\/p>\n

RESEARCH AGENDA – PROJECTS :<\/strong><\/em><\/p>\n

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Programme de recherche<\/em> (2021-2028) en Observatoire International en management du sport OIMS Laval Qu\u00e9bec avec Frank Pons & Maryline Giroux :<\/strong><\/p>\n

Activation of a Sports Sponsorship Offering: Longitudinal BNP Paribas Data (Affinity-Based Offer) \u2014 VREE Modeling (Visibility \/ Relationship \/ Experience \/ Engagement)<\/p>\n

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Manager le Retour sur Invitation (RSI) dans les relations publiques et les hospitalit\u00e9s :
\nune application de la th\u00e9orie des liens faibles \u00e0 partir des donn\u00e9es BNP Paribas<\/p>\n

\n

\u00ab\u00a0Orchestrating and De-Orchestrating Binding Resources: A Longitudinal Study of Resource Life Cycles and Vulnerability\u00a0\u00bb (Long Range Planning)
\nLionel Maltese \u2013 Fr\u00e9d\u00e9ric Prevot \u2013 Vincent Chauvet
Evidence from Open 13 Provence (1999\u20132025)<\/p>\n

\u00ab\u00a0Reconfiguring Relational and Physical Assets for Value Creation: Resource Reorchestration in the Relocation of an ATP 250 Tournament (Sport Management Review)
\nLionel Maltese \u2013 Fr\u00e9d\u00e9ric Prevot \u2013 Vincent Chauvet
Business Model Transformation from Marseille to Lyon-D\u00e9cines (2025\u20132026)<\/em><\/p>\n

\u00ab\u00a0Orchestrating reputational assets in higher education: Sustaining a sector-specific master\u2019s program. Revue cibl\u00e9e\u00a0\u00bb (Academy of Management Learning & Education).<\/p>\n

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Learning to Compete: Competitive Exposure, Capability Development, and Performance Trajectories in International Tennis<\/a> (European Sport Management Quarterly or Journal of Sport Management)<\/p>\n

\n

ARENA LAB : Observatoire de la performance des arenas multifonctionnelles<\/strong><\/em>
\nExp\u00e9rience des publics, capital marque et orchestration des ressources \u00e9v\u00e9nementielles<\/strong><\/em><\/p>\n

Les arenas multifonctionnelles sont devenues de v\u00e9ritables plateformes de cr\u00e9ation de valeur. Elles r\u00e9unissent organisateurs d\u2019\u00e9v\u00e9nements sportifs et culturels, d\u00e9tenteurs de droits, partenaires, prestataires et spectateurs. Men\u00e9 en partenariat avec la LDLC Arena<\/a> (Groupe Holnest<\/a>), ce programme de recherche-action cherche \u00e0 comprendre comment ces \u00e9quipements renforcent le capital marque des \u00e9v\u00e9nements, enrichissent l\u2019exp\u00e9rience des publics et optimisent les mod\u00e8les \u00e9conomiques \u00e9v\u00e9nementiels.<\/p>\n

Il s\u2019organise en quatre axes :<\/p>\n

l\u2019exp\u00e9rience spectateur et l\u2019engagement des fans ;
\nla valeur relationnelle et commerciale des hospitalit\u00e9s BtoB (Return on Invitation) ;
\nle tennis professionnel comme laboratoire \u00e9v\u00e9nementiel \u00ab 360\u00b0 \u00bb, \u00e0 partir d\u2019un tournoi ATP ;
\nl\u2019orchestration des ressources et la soutenabilit\u00e9 des mod\u00e8les \u00e9conomiques des arenas.<\/p>\n

L\u2019approche est comparative et longitudinale. Elle porte sur plusieurs \u00e9v\u00e9nements et plusieurs saisons, et associe enqu\u00eates, entretiens, analyse des donn\u00e9es de billetterie et CRM, et observation des op\u00e9rations. Le programme vise \u00e0 cr\u00e9er un observatoire de la performance exp\u00e9rientielle, commerciale et organisationnelle des arenas. Il produira \u00e0 la fois des publications scientifiques et des outils d\u2019aide \u00e0 la d\u00e9cision pour les exploitants, les organisateurs et leurs partenaires.<\/p>\n

Environnement de recherche : CERGAM (Aix-Marseille Universit\u00e9) et Observatoire international en management du sport (Universit\u00e9 Laval)<\/p>\n","protected":false},"excerpt":{"rendered":"

Draft HDR 2027-28\u00a0 Orchestrer les ressources strat\u00e9giques : dynamiques manag\u00e9riales, vuln\u00e9rabilit\u00e9 et actionnabilit\u00e9 de la recherche Une recherche longitudinale et immersive au sein des \u00e9cosyst\u00e8mes du sport professionnel Pr\u00e9sentation CERGAM – MEGA 26 f\u00e9vrier 2024 : \u00a0\u00ab The Glue Assets… Continue Reading →<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":23,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-93","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/93","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=93"}],"version-history":[{"count":37,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/93\/revisions"}],"predecessor-version":[{"id":5373,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/93\/revisions\/5373"}],"up":[{"embeddable":true,"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=\/wp\/v2\/pages\/23"}],"wp:attachment":[{"href":"https:\/\/lionelmaltese.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=93"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}