Sport Event Marketing

Summer School Sport Event Management

STRATEGIC MANAGEMENT & ADVANCED MARKETING FOR SPORT ORGANIZATIONS (30 H)

Syllabus

Video : Program Week 1 

Teasers introduction :

Lecture 1 / Day 1 Live on zoom 1pm to 4 pm: Sport Business Ecosystem

Powerpoint presentation : Sport Business Strategy 1

Video :

Challenge 1 / Day 1 Students Groups Worskhop from 4pm to 7 pm

  • Groups creation : 4-5 students per group
  • Sport Business Case Choice / Final Exam
  • ColdPlay Event Business Model : inputs ? outputs ? Value Proposition ? Value Creation ?

Lecture 2 / Day 2 Live on zoom 1pm to 4pm : Sport Business Models

Powerpoint presentation : Sport Business Strategy 2

Materials and links :

MHR Business Case Study :

Challenge 2 / Day 2 Students Groups Worskhop from 4pm to 7 pm

  • Open13 Provence Strategic Vision
  • RBV Analysis of your exam business case

Lecture 3 / Day 3 Live on Zoom 1pm to 4pm : Relational Business Model

Powerpoint presentation : Sport Business Strategy 3

Materials and links :

Challenge 3 / Day 3 Students Groups Worskhop from 4pm to 7 pm

  • Lyon Strategic vision
  • Business Model Implementation for your exam case

Lecture 4 / Day 4 Live on zoom 1pm to 4pm : Reputational Business Model

Powerpoint presentation : Sport Business Strategy 4

Materials and links :

Challenge 4 / Day 4 Students Groups Worskhop from 4pm to 7 pm

  • Reputational Strategic Management for your exam case
  • Business Roadmap presentation work in progress

Lecture 5 / Day 5 Live on zoom 1pm to 4pm : Cultural – FRM Business Model & communication

Powerpoint presentation : Sport Business Strategy 5

Materials and links : 

Lecture 6 / Day 6 : Live on Zoom 1pm to 7 pm : Students Business Strategy Challenge Final Presentations 

Download : Exemple of student presentation

Sport Marketing & Communication (15H)

with Jean-Philippe Danglade  (15H)

Syllabus

Video : Program Week 2 

Lectures 1 / Day 1 Live on Zoom 1pm to 2:30 pm : Sport Business Marketing Trends & Stakes

Presentation  : Sport Business Marketing 1

Materials & Links :

Challenge 1 / Day 1 Students Groups Worskhop from 2.30 pm to 4 pm

  • Groups creation : 4-5 students per group
  • Sponsorship Activations with Club or Event Brand presentation / Final Exam

Lecture 2 & 3  / Days 2 & 3 Live on Zoom 1pm to 2:30 pm  : Sponsorship Activation & Cause Related Marketing

Presentation  : Sport Business Marketing 2 & 3

Materials & Links :

Challenge 2 / Day 2 Students Groups Worskhop from 2.30 pm to 4 pm

  • Selection of 2 sponsors + arguments for network introduction and fit

Challenge 3 / Day 3 Students Groups Worskhop from 2.30 pm to 4 pm

  • VREE analysis and Activations Program

Lecture 4  / Days 4 Live on Zoom 1pm to 2:30pm  : Best Practice Sponsorship Activation – Rolex 

  • Rolex Private Presentation on zoom and debate on post Covid Sports Marketing & Communication Trends and Evolutions
  • Bonus > Fan Relationship Management : Powerpoint presentation : Sport Business Strategy 5

Challenge 4 / Day 4 Students Groups Worskhop from 2.30 pm to 4 pm

  • Rolex Athlete and/or Event Choice + VREE

Lecture 5 / Day 5 Live on Zoom 1pm to 4 pm :  Groups Sponsorship Activations Final Exam

Download : Students Sponsorship Activations example