Sport Event Marketing

Summer School Sport Event Management

Syllabus

Teasers introduction :

Lecture 1 : Sport Business Ecosystem

Powerpoint presentation : Lecture1 Ecosystem

Materials and links :

Video : World sports franchise business

Lecture 2 : Business Plan and Business Model configuration

Powerpoint presentation : Lecture 2 Business Models

Materials and links :

MHR Business Case Study :

Lecture 3 : Relational Business Model and Hospitality marketing

Powerpoint presentation : Lecture3 Relations

Materials and links :

Lecture 4 : Sponsorship activation

Powerpoint presentation : Lecture4 Activations

Materials and links :

Examples :

Lecture 5 : Reputational Business Model & communication

Powerpoint presentation :Lecture5 Reputation

Materials and links :

Lecture 6 : Model-based on stadium and fans management

Final Presentation « Sport Business (R)evolution » : Lecture6 Fans & Culture

Materials and links :

Lecture 7 : Workshop on students business plan and model

Download : Exemple of student presentation

Lecture 8 : Students final presentation

 

Talent Management (15H)

with Jean-Philippe Danglade  (9H)

Syllabus

Lecture 1 (3H) : Managing your chance and your social capital

Download Presentation 1

Lecture 2 (3H) : Managing your reputation

Download Presentation 2

Lecture 3 (3H) : Managing Oneself Job activation & Coaching Session Celebrity Management

Download Presentation 3

1. RELATIONAL ECOSYSTEM
2. 4 ATTITUDES TO MANAGE YOUR CHANCE
3. REPUTATION MANAGEMENT
4. MANAGING ONESELF & POSSIBLE BUSINESS ACTIVATION STRATEGY (PERSONAL VALUE ADDED)

Lecture 4 (3H) : Coaching Session Personal Talent Management

Lecture 5 (3H) : Final individual presentation « Talent strategic management »

1 . Presentation of your relational ecosystem (including « chance management »)

2. Your future reputation in the professional and business world

3. Your personal brand

4. Your talent communication plan in the professional world

5. Which is the brand/the company you would endorse? Why?

Bonus on :