SPORT BUSINESS CONSULTING

IMT GHAZIABAD : Presentation

Sport Event Marketing

Summer School Sport Event Management

STRATEGIC MANAGEMENT & ADVANCED MARKETING FOR SPORT ORGANIZATIONS (24H)

Syllabus

Teasers introduction :

Lecture 1 : Sport Business Markets & Coldplay Challenge

Powerpoint presentation : Lecture1 Markets

Lecture 2 : Sport Business Ecosystem & KBS Challenge

Powerpoint presentation : Lecture2 Ecosystem

Materials and links :

Lecture 3 : Business Plan and Business Model configuration & ATP Challenge

Powerpoint presentation : Lecture3 Business Models

Materials and links :

MHR Business Case Study :

Lecture 4 : Relational Business Model and Hospitality marketing

Powerpoint presentation : Lecture4 Relations

Materials and links :

Lecture 5 : Reputational Business Model & communication

Powerpoint presentation :

Materials and links : Lecture5 Reputation

Lecture 6 : Students Business Models Challenge

Lecture 7 : Model-based on stadium and fans management

Final Presentation « Sport Business (R)evolution » : Lecture7 Fans & Culture

Materials and links :

Lecture 8 : Workshop on students business plan and model

Download : Exemple of student presentation

Lecture 9 : Students final presentation

Sport Marketing & Communication (12H)

with Jean-Philippe Danglade  (12H)

Syllabus

Lectures 1 & 2 : Sponsorship Activations Method & Cause-Related Marketing

Presentation Sponorship Activations : Lecture12 Activations

Materials & Links :

Lecture 3 : Workshop Students Activations Challenges

Lecture 4 : Students final presentation