Talent Management (16H)

with Aurélie  Fersing / Marketing Manager Pampelonne Organisation (12H)

Syllabus

Lecture 1 (2H) : Managing your chance and your social capital

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Lecture 2 (3H) : Managing your reputation

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Lecture 3 (4,5H) : Job activation & Coaching Session Celebrity Management

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1. RELATIONAL ECOSYSTEM
2. 4 ATTITUDES TO MANAGE YOUR CHANCE
3. REPUTATION MANAGEMENT
4. BUSINESS ACTIVATION STRATEGY (PERSONAL VALUE ADDED)

Lecture 4 (4,5H) : Coaching Session Personal Talent Management

Lecture 5 (2H) : Final individual presentation « Talent strategic management »

1 . Presentation of your relational ecosystem (including « chance management »)

2. Your future reputation in the professional and business world

3. Your personal brand

4. Your talent communication plan in the professional world

5. Which is the brand/the company you would endorse? Why?

Aurélie Fersing Présentations :

Sport Event Marketing

Summer School Sport Event Management

Syllabus

Teasers introduction :

Lecture 1 : Sport Business Ecosystem

Powerpoint presentation : Lecture Ecosystem

Materials and links :

Video : World sports franchise business

Lecture 2 : Business Plan and Business Model configuration

Powerpoint presentation : Lecture Business Models

Materials and links :

MHR Business Case Study :

Lecture 3 : Relational Business Model and Hospitality marketing

Powerpoint presentation : Lecture Relations

Materials and links :

Lecture 4 : Sponsorship activation

Powerpoint presentation : Lecture Activations

Materials and links :

Lecture 5 : workshop on students activations

Students exercices :

Stan The Man (Stanislas Wawrinka)

Olympique of Marseille

Examples :

Lecture 6 : Reputational Business Model & communication

Powerpoint presentation : Lecture Reputation

Materials and links :

Lecture 7 : Model-based on stadium and fans management

Final Presentation « Sport Business (R)evolution » : Lecture Culture & Stadium Management

Materials and links :

Lecture 8 : Workshop on students business plan and model

Download : Exemple of student presentation

Lecture 9 : Students final presentation