Ms International Sport & Event Management

Research dissertation :

Commercial Business Strategies in Sport Organisations

With  Thomas Bouvandre & Michael Weisz

Book (french) : Marketing du Sport et Evénementiel Sportif (Dunod)

Lecture 1 : Marketing Competencies & Sport Business

PPT Presentation  :  Business Session 1

Introduction :

The Grit : The Power of Passion and Perseverance by Angela Lee Duckworth

First practices :

Links :

French links

Lecture 2 : Sponsorship activation

PPT Presentation : Business Session 2

Links :

French links :

Lecture 3 : Ticketing, FRM & Stadium Management

PPT Presentation : Business Session 3

Links :

French links :

Lecture 4 : OM Activations Workshop / Formula 1 Grand Prix de France 

Lecture 5 :

  • OM Group Présentations  : « Sponsorship activations & OM Champion Project » & « Formula 1 Grand Prix France »
  • Ticketing marketing & FRM project for FFT ex : ATP250 in Lyon : LyonATP250

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Strategic Management and sales & digital marketing in sports organisations

Syllabus with Daniel Ladik

Lecture 1 : Sport Business Ecosystem

Powerpoint presentation : lecture1 Ecosystem

Materials and links :

Video :

Powerpoint presentation : Lecture 2 Business Model

Materials and links :

MHR Business Case Study :

Lecture 3 : Relational Business Model and Hospitality marketing

Materials and links : Lecture 3 Relations

Lecture 4 : Reputational Business Model & communication

Powerpoint presentation : Lecture 4 Reputation

Materials and links :

Lecture 5 : Cultural Model & Workshop on students presentations

Final Presentation « Sport Business (R)evolution » : Lecture 5 Culture

Download : Exemple of student presentation