Ms International Sport & Event Management

Research dissertation :

Commercial Business Strategies in Sport Organisations

With  Thomas Bouvandre & Michael Weisz

Book (french) : Marketing du Sport et Evénementiel Sportif (Dunod)

Lecture 1 : Marketing Competencies & Sport Business

PPT Presentation  : Business Session 1

Links :

French links

Lecture 2 : Sponsorship activation

PPT Presentation : Business Session 2

Links :

French links :

Lecture 3 : Ticketing, FRM & Stadium Management

PPT Presentation : Business Session 3

Links :

French links :

Lecture 4 : OM Activations Workshop

Lecture 5 :

  • OM Group Présentations  : « Sponsorship activations & OM Champion Project »
  • Ticketing marketing & FRM project for ATP250 in Lyon : LyonATP250

♣♣♣♣

Strategic Management and sales & digital marketing in sports organisations

Syllabus with Daniel Ladik

Lecture 1 : Sport Business Ecosystem

Powerpoint presentation : Lecture1 Ecosystem

Materials and links :

Video : World sports franchise business

Lecture 2 : Business Plan and Business Model configuration

Powerpoint presentation : Lecture 2 Business Model

Materials and links :

MHR Business Case Study :

Lecture 3 : Relational Business Model and Hospitality marketing

Materials and links : Lecture 3 Relations

Lecture 4 : Reputational Business Model & communication

Powerpoint presentation : Lecture 4 Reputation

Materials and links :

Lecture 5 : Cultural Model & Workshop on students presentations

Final Presentation « Sport Business (R)evolution » : Lecture 5 Culture

Download : Exemple of student presentation